Marketing for children. Chances are, if you’re reading this, you are a kids brand looking to raise awareness of your brand. You’re right to be considering the ethics affecting marketing for children! Companies who connect with younger, vulnerable audiences could face backlash if they are careless with...
YouTube marketing in Essex. Who do you turn to? YouTube has been part of our lives since 2005, and everyone who knows anything about the Internet will have used it at some point. If you need to know how to correctly apply eyeliner, bake a jam sponge or...
Restaurant PR agency. - A website and online presence are not additional accessories for restaurants, they are one of the most important elements of the business. Did you know as of 2012 only 50% of independent restaurants had a website? Out of that 50%, less than...
I don't think you'll disagree with our fashion marketing agency when we say the fashion industry is a diverse and hugely popular field worth billions. It is notoriously hard for fashion brands to make an impact. The industry is completely saturated with people trying to get...
Content marketing takes a lot of hard work, research and dedication to truly see some results. However, because so many businesses give up in the research stage, there is still so much room for newcomers to come and get their name heard. This week, VerriBerri are...
Today our Twitter and Tumblr marketing agency discuss why these two platforms are so important to your business. Have you ever heard Twitter be referred to as ‘Twatter’? We have, usually by those who under the impression that people go on there to complain about...
Jewellery brand marketing. The jewellery industry has grown exponentially over the last decade. More often than not their success is due to mastered jewellery brand marketing techniques and the use of social media. Whilst you may only need a small amount of resources to begin a passion project...
Social media is taking over the marketing world. Social media marketing is used by almost every company. There are many important reasons you should use it and you should find the time to post every day. Social media isn’t as easy as posting a simple tweet or...
It doesn’t matter what you call social media crisis management, you could say ‘damage control’ or ‘risk limitation’. It’s the same thing. An incident occurs that needs to be handled before it affects the reputation of the company. Long term this protects the bottom line...
Excellent business social media is pivotal to anyone’s online marketing strategy. If managed well it will deliver noticeable results by improving your awareness, customer engagement and sales. However, if it’s handled poorly it will prove detrimental to your company’s reputation. The following steps should ensure that...