{"id":14398,"date":"2019-11-26T13:31:00","date_gmt":"2019-11-26T13:31:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=14398"},"modified":"2019-11-26T13:31:00","modified_gmt":"2019-11-26T13:31:00","slug":"fashion-marketing-agency-cutting-through-the-trends","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2019\/11\/26\/fashion-marketing-agency-cutting-through-the-trends\/","title":{"rendered":"Fashion Marketing Agency: Cutting Through the Trends."},"content":{"rendered":"\n<p>The world of fashion can be cut-throat. One season\u2019s treasure can be another\u2019s trash. To stay on top of the game and rise above trends takes <a href=\"https:\/\/www.verriberri.co.uk\/jewellery-brand-marketing\/\">consistent marketing<\/a>. Fashion has fads, and so does digital marketing. At our&nbsp;<a href=\"https:\/\/www.verriberri.co.uk\/start-up-fashion-marketing-agency\/\">fashion marketing agency, <\/a>our job is to make sure we know what\u2019s going on in the marketing and&nbsp;fashion&nbsp;industry so that we can further your business, whatever the latest trend may be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instagram is fashion. Fashion is Instagram.<\/strong><\/h3>\n\n\n\n<p>Celebrities are regarded as the gatekeepers of what is &#8216;trendy&#8217;. Long before social media, the world\u2019s famous (and infamous) have been snapped by the paparazzi. However, now that we&nbsp;<em>do<\/em> have various <a href=\"https:\/\/www.verriberri.co.uk\/social-media-marketing-agency\/\">social media platforms in our lives.<\/a> Their importance in influencing today\u2019s fashion and trends cannot be overstated. Stars such as Kylie Jenner and Jeffree Star (now up to 151 million and 15.1 million followers on the app.) Have used Instagram to launch, promote, and maintain their various beauty product lines.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/02\/IMG_5905-1024x1024.jpg\" alt=\"\" class=\"wp-image-16449\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">These kinds of stars utilise&nbsp;beauty marketing&nbsp;and beauty PR&nbsp;to the fullest. They\u2019ve used social media, in this case Instagram, to push their products. Not only that but they\u2019ve shaped the market and trends themselves through their huge global following. Another facet of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/verriberridigital\/\" target=\"_blank\">Instagram<\/a> that\u2019s very useful for&nbsp;fashion marketing&nbsp;is the scope for easy collaborations. What could be more appealing to consumers than one of their favourite brands launching a new product? Why, two of your favourite brands collaborating, of course! Whether you like it or not, the trends that we see dominating the high street are now very much dictated by online influence. By staying on top of the trends of Instagram, you\u2019ll be able to keep pace with the industry, at the very least, and maybe even set the trends yourself.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-very-dark-gray-color has-blush-light-purple-gradient-background has-text-color has-background\" rel=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">Did you know we guarantee our results? Contact us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why&nbsp;<\/strong><strong>fashion public relations&nbsp;<\/strong><strong>are so important.<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/01\/9D52E9FF-7BFE-4567-AB58-16099E86AEE5-768x1024.jpg\" alt=\"shoes marketing\" class=\"wp-image-16152\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Ultimately, fashion is subjective. Apart from a select few timeless classics (think Coco Chanel\u2019s&nbsp;<em>Little Black Dress<\/em>.) The balance between what\u2019s deemed fashionable and what isn&#8217;t tips one way or the other. Often, the weighting of that subjective&nbsp;see-saw is determined by the marketing your brand\/clothing line makes use of. For example, if you have two similar companies both releasing similar items of clothing at the same time, then <a href=\"https:\/\/www.verriberri.co.uk\/public-relations\/\">fashion PR&nbsp;<\/a>can be the thing that tips that metaphorical see-saw to your benefit. It\u2019s not just the quality of your&nbsp;fashion PR&nbsp;management that matters, it\u2019s also the consistency. A well managed campaign trumps one spectacular piece of publicity. It is better to be simmering away than to be a flash in the pan. <\/p>\n\n\n\n<p class=\"has-normal-font-size\">The marketing tools that make the biggest impact seem fairly obvious and yet they aren\u2019t capitalised on enough. Social media, the running of events such as fashion shows,&nbsp;quickly replying to media enquiries and sending out samples to influencers. These are all components that need to be packaged into a well-curated campaign. That\u2019s where a&nbsp;fashion marketing agency&nbsp;can come in handy. Having a team on-board to produce and manage a neatly-packaged campaign can make all the difference in being a lasting force in the fashion industry, rather than just the \u2018fidget spinner\u2019 of fashion\u2026<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>professionalism is key.<\/strong> <\/h3>\n\n\n\n<p><a href=\"https:\/\/www.verriberri.co.uk\/why-your-mens-fashion-brand-needs-a-pr-agency\/\">The fashion industry is saturated<\/a>. <a href=\"https:\/\/www.verriberri.co.uk\/fashion-brand-pr-agency-2\/\"> Fast-fashion brands are emulating the top designers to an increasingly high standard. Meanwhile, designers are trying to become more accessible.<\/a> The middle ground is where most brands are operating. It&#8217;s also the area being squeezed the most. As we approach a new decade,\u00a0Fashion PR companies\u00a0are undoubtedly one of your best bets in getting your foot through the door, and more importantly, keeping it there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fashion Marketing Agency: Cutting Through the Trends<g class=\"gr_ gr_8 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Style replaceWithoutSep\" id=\"8\" data-gr-id=\"8\">.<\/g><\/strong><\/h3>\n\n\n\n<p><g class=\"gr_ gr_8 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Style replaceWithoutSep\" id=\"8\" data-gr-id=\"8\">If<\/g> you would like more information about our services,<a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\"> click here to get in touch<\/a><a rel=\"noreferrer noopener\" aria-label=\"get in touch  (opens in a new tab)\" href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" target=\"_blank\"> <\/a>with our friendly Essex&nbsp;fashion PR, or call the&nbsp;team today on +441376 386850 for a no-obligation chat about how we could help you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of fashion can be cut-throat. One season\u2019s treasure can be another\u2019s trash. To stay on top of the game and rise above trends takes consistent marketing. Fashion has fads, and so does digital marketing. At our&nbsp;fashion marketing agency, our job is to make&#8230;<\/p>\n","protected":false},"author":3,"featured_media":14399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,149],"tags":[146,147,148,150,151],"class_list":["post-14398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-fashion-marketing-and-pr","tag-fashion-brand-marketing","tag-fashion-marketing","tag-fashion-marketing-agency","tag-fashion-marketing-london","tag-fashion-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/14398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=14398"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/14398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=14398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=14398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=14398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}