{"id":14591,"date":"2019-10-17T15:56:00","date_gmt":"2019-10-17T15:56:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=14591"},"modified":"2019-10-17T15:56:00","modified_gmt":"2019-10-17T15:56:00","slug":"essex-crisis-management","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2019\/10\/17\/essex-crisis-management\/","title":{"rendered":"Essex crisis management"},"content":{"rendered":"\n<p>Whatever your worry, our <a href=\"https:\/\/www.verriberri.co.uk\/crisis-management\/\">Essex crisis management PR team <\/a>is here to help!<\/p>\n\n\n\n<p>If you need it; you can be sure that our <a href=\"https:\/\/www.verriberri.co.uk\/crisis-management\/\">crisis management agency <\/a>has managed it. <br \/>Health Scares, Extortion, Fraud, Media Investigations, Serious or fatal accidents, Sexual Assault, Product Recall, Downsizing, Closure, Tribunals, Dismissals, Disputes \/ strikes.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.verriberri.co.uk\/marketing-during-coronavirus\/\">Our reputation management team prides itself in being experts in crisis management and communication<\/a>. We listen to your business needs and resolve any issues swiftly and professionally. Our team severely reduces the impact of most of the crisis situations we handle. As yet, they have never hit the headlines.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.verriberri.co.uk\/crisis-management-agency-in-essex\/\">Our crisis management agency is based in Essex<\/a> but we operate across the entirety of the UK. Should you need any assistance, we are on your <g class=\"gr_ gr_26 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del\" id=\"26\" data-gr-id=\"26\">doorstop<\/g>.<\/p>\n\n\n\n<p>As you would expect, our service is entirely confidential. Therefore, we never discuss any of the clients we work with or the situations they have asked us to handle.<br \/> We honestly hope a crisis never happens to your company, but if you do run into difficult situations, do&nbsp;contact our <a href=\"https:\/\/www.verriberri.co.uk\/public-relations\/\">Essex crisis management agency.<\/a><\/p>\n\n\n\n<p>If you are worried about anything that has been said about\nyou on the internet, we can also assist you in this area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>There is no room for\n\u2018no comment\u2019 in the PR world.<\/strong><\/h3>\n\n\n\n<p>There are many examples of a PR crisis where we have seen a\nflustered PR executive fail to contain, let alone improve, a situation.<br \/>\nThis could be a high-profile affair, tax evasion or just a complaint gone\nviral.<\/p>\n\n\n\n<p>We have been contacted to ask how we would respond to\nnegative press, which we hope to address in brief today. In short:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tell the story<\/li><li>Explain how you intend to rectify the issue<\/li><li>Clarify what you will be doing to stop this from\ncontinuing or reoccurring.<\/li><\/ul>\n\n\n\n<h6 class=\"wp-block-heading\">There are no words worse than <em>\u2018no comment\u2019<\/em> you may as well hold your hands up and say, \u2018yup\nguilty\u2019 because that is usually how people construe it!&nbsp;Literally anything\nis better:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>I don\u2019t know right now but we are looking into\nit.<\/li><li>I am not able to discuss this at present I am\nafraid. As soon as we can we will. <\/li><li>As and when I have an update we will pass this\nalong to you. <\/li><li>I am not at liberty to discuss this but I will\npass your comments to someone who can. <\/li><\/ul>\n\n\n\n<p>Our reputation management experts strongly advise that you make\nsure you only use the \u2018unable to respond\u2019 line when you have no other\noption.&nbsp; If you do use it be aware you\nmay be described as evasive, or lying.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You should try to turn a crisis into an opportunity wherever\npossible and move quickly in order to control the situation.<\/h3>\n\n\n\n<p><br \/>\nThe longer you wait the more likely others will take the lead and frame their\nown story, which will often be inaccurate and disparaging.<\/p>\n\n\n\n<p>A crisis, almost by definition, is unexpected. You simply\ncannot plan or expect every emergency, but what you can do is define what your\nmessage will express. You should remain calm but act fast. Never overpromise\nbut make sure you reassure people that you are actively fixing the problem and\nputting safeguards in place to sure it will not happen again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media and crisis management.<\/h3>\n\n\n\n<p>When Vogue Italia previewed their May cover on Instagram in\n2015, within minutes, people were commenting and criticising the editorial\nchoices the magazine had made. During this, the model herself also came under\nfire. Gigi Hadid, the cover model appears heavily tanned, which lead to\ncomments stating that she looked \u201cunrecognisable\u201d and appeared as though she\nwas \u201ctrying to look ethnic.\u201d<\/p>\n\n\n\n<p>Whatever the industry, <a href=\"https:\/\/www.verriberri.co.uk\/2019\/12\/09\/social-media-marketing-agency\/\">social media backlashes are a common occurrence<\/a> due to the immediacy with which people can access, share and comment on what they see. Whilst it can be challenging to know how to best deal with these situations, especially when the topic is a sensitive one; <a href=\"https:\/\/www.verriberri.co.uk\/what-is-social-media-crisis-management\/\">utilising a professional crisis management team can be hugely beneficial when it comes to knowing how to respond.<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">How was it dealt with?<\/h6>\n\n\n\n<p>Gigi took to <a href=\"https:\/\/www.verriberri.co.uk\/2019\/11\/13\/instagram-marketing-agency\/\">Instagram stories to post a photo of herself <\/a>after the shoot; explaining that any editorial work to make her look darker happened without her. She suggested that models have little control over the artistic direction of photoshoots. Whether her audience want to believe what she said or be sceptical that it was a carefully constructed apology written by someone who is likely to run her Instagram; there were a few things about the apology that can work for all businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here at VerriBerri, Essex crisis management agency, we have\ntips for dealing with a social media backlash:<\/h3>\n\n\n\n<h6 class=\"wp-block-heading\">Don\u2019t deny it:<\/h6>\n\n\n\n<p>Gigi immediately addressed the issue, showing she had\nlistened to and understood the comments that had been made. If your business is\nreceiving negative feedback across social media don&#8217;t ignore it. It will be\nmuch more beneficial to address the issue and comment on it; rather than\ndenying it altogether.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Show, don\u2019t tell: <\/h6>\n\n\n\n<p>A lot of Gigi\u2019s criticism suggested that she had been in\ncontrol of the shoot and that she should have made sure she wasn\u2019t represented\nas something she isn\u2019t. By posting an apology, she could begin to explain why\nthose images went to print. If people are criticising your business for\nsomething; don\u2019t just post a quick status in response. Take the time to explain\nwhat happened with as much detail as possible.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Admit fault: <\/h6>\n\n\n\n<p>While it might be hard to do, admitting you were wrong will earn you more respect.<\/p>\n\n\n\n<p>When it comes to dealing with a crisis, it can be difficult to know what to <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Style replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">do n<\/g>ext. <a href=\"https:\/\/www.verriberri.co.uk\/crisis-management-team\/\">At VerriBerri, crisis management agency, we provide effective PR and social media strategies; to help avert or relieve damage to your brand. <\/a><\/p>\n\n\n\n<p>If you\u2019d like more information about how VerriBerri could help you, <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">get in touch today with our Essex crisis management on 01376 386850<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whatever your worry, our Essex crisis management PR team is here to help! If you need it; you can be sure that our crisis management agency has managed it. Health Scares, Extortion, Fraud, Media Investigations, Serious or fatal accidents, Sexual Assault, Product Recall, Downsizing, Closure,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,139],"tags":[159],"class_list":["post-14591","post","type-post","status-publish","format-standard","hentry","category-blog","category-public-relations-2","tag-crisis-management-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/14591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=14591"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/14591\/revisions"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=14591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=14591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=14591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}