{"id":14656,"date":"2019-08-21T21:32:00","date_gmt":"2019-08-21T21:32:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=14656"},"modified":"2019-08-21T21:32:00","modified_gmt":"2019-08-21T21:32:00","slug":"twitter-marketing-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2019\/08\/21\/twitter-marketing-agency\/","title":{"rendered":"Twitter Marketing Agency"},"content":{"rendered":"\n

Our Twitter marketing agency<\/a> would love to hear more about your business. We hope this blog helps you navigate the platform but if you do have any questions. Please let us know. <\/p>\n\n\n\n

\"Social<\/figure>
\n

First things first\u2026 Why are you using Twitter? Is it to chat with your friends or to build your business? If you are just looking to tweet about your choice of breakfast and pictures of kittens you are reading the wrong book!<\/p>\n\n\n\n

This blog is a guide to using Twitter the correct way. It will contain information that you have not heard before \u2013 often because I trial and test and examine results, whereas many work on opinion and heresy.<\/p>\n<\/div><\/div>\n\n\n\n

Everything you read here has been tried and\ntested. You don\u2019t need thousands of followers to be a successful tweeter. Ten\nreal connections are better than a hundred flimsy ones. This blog has been\nwritten with companies, affiliates and freelancers in mind to teach you how to\ncreate and run your own Twitter campaigns that actually work!<\/p>\n\n\n\n

Why Tweet?<\/h3>\n\n\n\n

Twitter is not just a great way to connect with people, share your opinions\nand build relationships; it is also an invaluable way of showing off your\nbusiness. A shop window if you will.<\/p>\n\n\n\n

Throughout this blog, we will be covering how to use Twitter effectively to\nboost sales and increase your website traffic. Many businesses view Twitter as\na waste of time. When you consider the time it takes this is not surprising. If\nyou don\u2019t know how to make Twitter work for you then there is little point\nusing it. Twitter is a form of marketing, like any type of marketing there is a\nway to make it work and a way to waste your time and money.<\/p>\n\n\n\n

The same foundations you currently use for marketing should be used in your\nTwitter campaigns. We will cover this later.<\/p>\n\n\n\n

All in all, Twitter can be a very powerful marketing tool IF it is used\ncorrectly, I\u2019m going to show you how.<\/p>\n\n\n\n

What is your goal?<\/h3>\n\n\n\n

When you start using Twitter you should have a clear goal. What do you want\nto achieve from this exercise? Customer Service? Brand Recognition? More Sales?\n Can you break that down even further? Some of these examples may be\nuseful.<\/p>\n\n\n\n

1.     To grow an engaged and relevant following<\/p>\n\n\n\n

2.     Generating brand awareness and business leads<\/p>\n\n\n\n

3.     Helping customers and reducing customer service\nenquires via traditional channels<\/p>\n\n\n\n

4.     Expanding reach and creating news<\/p>\n\n\n\n

5.     Sharing thoughts<\/p>\n\n\n\n

6.      Participating in industry conversation<\/p>\n\n\n\n

7.     Attaining competitive intelligence<\/p>\n\n\n\n

8.     Monitoring your brand\u2019s reputation<\/p>\n\n\n\n

9.     Building connections with the community\/industry<\/p>\n\n\n\n

10.  Distributing rich SEO content<\/p>\n\n\n\n

11.  Offering special discounts<\/p>\n\n\n\n

12.  Obtaining customer feedback on prospective new offerings<\/p>\n\n\n\n

13.  Beginning relationships with  journalists<\/p>\n\n\n\n

14.  Recruiting<\/p>\n\n\n\n

So why are you online? If the main motive is to increase your website\ntraffic you need to rethink the path you are walking to reach that goal.<\/p>\n\n\n\n

Twitter users appreciate contact with genuine people. If the only value you\nare giving them is a hard sell or a link to your website, you are going to have\na very poor reputation and no real relationships. Of course, there will be\nthose that follow you and click your links, but you’ll be ignoring many unique\nopportunities.<\/p>\n\n\n\n

Some ill-advised people think they need to be on social media because\n“that’s where our customers are,” and don’t realize the potential\nthat Twitter has. It is a tool that enables your business to realize goals.<\/p>\n\n\n\n

Is the business developing quickly, and you need new staff? Is one of your\nproblems customer service? Do you need to improve internal communications? We\nwill help you address those issues and many more<\/p>\n\n\n\n

Who are your customers?<\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"Social<\/figure>
\n

Any good marketing strategy takes social media demographic and psychographic profiling very seriously \u2013and so should you! Demographics explain who and psychographics, why. There is no point sending a message out if you do not know who you are sending them to.<\/p>\n\n\n\n

Demographics are the bread and butter of audience-based targeting. They are statistics, indisputable facts describing a person. This is very important because there are many behavioral elements used in targeting that are not fact, (like psychographics, lifestyle, or purchase intent.<\/a>) These are suspicion and admittedly often correct but demographics are a total statistic.<\/p>\n\n\n\n

They are black and white\u2013 your age, sex, culture, salary, if you\u2019re married, if you have children, and if you own your home.<\/p>\n\n\n\n

Although these characteristics can change over time, they are mutually exclusive \u2013 you can\u2019t be aged 18 and 40 at the same time.<\/p>\n<\/div><\/div>\n\n\n\n

When you comprehend\nthese facts you can learn how to make your messages productive.<\/h4>\n\n\n\n

For example, companies who sell bath foam understand that the people that\nbuy the most bath products are often married women. These women also tend to\nhave children between the ages of seven and sixteen.  Similarly, a luxury\nsports car manufacturer knows that single men aged 25 \u2013 35 are the most\nattentive and open to their marketing. However the people that buy the cars are\nmarried men age 45 \u2013 55, who also make more \u00a3100,000 a year.<\/p>\n\n\n\n

When you are in possession of all the facts about your target audience you\ncan start planning, but you still need a deeper understanding. Even the most\nsophisticated demographic target is broad, so how do you take the next step and\nzero in who you really want and need?<\/p>\n\n\n\n

The solution is\nusually within the intricate world of psychographics.<\/h3>\n\n\n\n

Psychographics are typically used to explain why people buy merchandise and\nthe attitudes, opinions, and personality traits that drive them to do so. \nPsychographics are fundamentally more intangible than demographics because they\nare multi-dimensional by nature.<\/p>\n\n\n\n

Consider trainers. From a demographic point of view, almost everyone is\ninterested in them, from young to old, men and women.  From a\npsychographic viewpoint, some consumers care most about performance, while\nothers want something that looks good and perhaps holds status. To take full\nadvantage of sales, the shoe company needs to recognize this so they can market\nin the right way, to the right people.<\/p>\n\n\n\n

When you understand psychographics you can appreciate what people enjoy\ndoing in their spare time, their moral values and their musical tastes.<\/p>\n\n\n\n

While far more\ncomplex in nature to first understand and then execute, adding psychographic\nfundamentals to a strategy offers a larger payoff when deployed successfully.<\/h3>\n\n\n\n

This is Social Media though and the rules are slightly different. You need\nto make sure your morals, interests, values, and opinions are matched to your\ntarget audience. People buy from people and they will know in a heartbeat if\nyour content is not genuine. Twitter is selling YOU so you need to make sure\nwhat you are saying is what you really mean. If it isn\u2019t you are setting\nyourself up for failure.<\/p>\n\n\n\n

\"Twitter<\/figure>
\n

When using these principles you need to be aware of how your target audience communicates with each other. Approaching teenage boys using Shakespearian English is not going to build any kind of relationship. This is much in the same way you wouldn’t tell a member of parliament you are LMAO. (Laughing my ass off, for those who don\u2019t know!)<\/p>\n\n\n\n

Remember when you were a child and your parents would say \u2018it\u2019s not what you said, it\u2019s your tone of voice?\u2019 Even then we were encouraged to think about the way we were speaking to an audience.<\/p>\n\n\n\n

When you are creating content you need to consider how you will come across. No one can see your face so you need your tone to convey your meaning. This is why it is so important your values are aligned with your audience. You simply can\u2019t fake this.<\/p>\n<\/div><\/div>\n\n\n\n

If you are nothing like your target audience then I would suggest hiring a\nprofessional who meets the profile. This will help your brand and your\nrelationships will stay solid. Remember Social Media is about trust. If you\nwant to build a successful business you must make sure you are genuine.<\/p>\n\n\n\n

Research Twitter’s Market. <\/strong><\/h3>\n\n\n\n

Now you know who you want to talk to you must find them in the vast sea of\nTwitter. No one likes research and the temptation to dive in and get going can\nbe overwhelming. However, putting the effort in now will pay dividends so try\nto be patient.<\/p>\n\n\n\n

What we want to do is fairly basic. We want to find out where our target\nmarket is located and who they are following. What are they retweeting and why.\nSpend some time finding what trends they promote and what words they are\nHashTagging.  Like I said at the start, it is better to have ten fans than\none hundred semi-interested followers.<\/p>\n\n\n\n

Now go right back to the start and revisit your goals. Do they still stand?\nAt this point, I find it very helpful to write them down. If you do not have a\nconcrete goal how will you know if you have achieved it or not?<\/p>\n\n\n\n

Setting up your Twitter account.<\/h3>\n\n\n\n

Now you have decided to go for it you will need a good profile. Visit www.twitter.com<\/a> and follow the basic\nsteps to set up a profile (you will need an email address for this.) I have\npasted Twitter\u2019s instructions on how to set up a profile below to help\u2026<\/p>\n\n\n\n

1.       Go to https:\/\/twitter.com and\nfind the sign up box, or go directly to https:\/\/twitter.com\/signup.<\/p>\n\n\n\n

2.       Enter your full name<\/strong>, email\naddress<\/strong>, and a password<\/strong>.<\/p>\n\n\n\n

3.       Click Sign up for Twitter<\/strong>.<\/p>\n\n\n\n

4.       On the next page, you can select\na username <\/strong>(usernames are unique identifiers on Twitter) \u2014\ntype your own or choose one we’ve suggested. We’ll tell you if the username you\nwant is available.<\/p>\n\n\n\n

5.       Double-check<\/strong> your\nname, email address, password, and username.<\/p>\n\n\n\n

6.       Click Create my\naccount. <\/strong>You may be asked to complete a Captcha to let us know that\nyou’re human.<\/p>\n\n\n\n

7.       Twitter will send a confirmation\nemail <\/strong>to the address you entered on sign up, click the link in that\nemail to confirm your email address and account.<\/p>\n\n\n\n

Now we can\nstart working on the background design. Twitter automatically provides you with\na background of clouds. On the right hand side there is a button for \u2018design\u2019.\nIn there you can select your images colours and themes. Once you have\nfamiliarized yourselves with them you will need to customize your own. (There\nis an option for this on the design page) Don\u2019t over complicate this, a simple\nimage is much more effective than complicated design.<\/p>\n\n\n\n

Lets get started.<\/strong><\/h3>\n\n\n\n

Now your\nprofile is ready for the public to see you can get your message out there.<\/p>\n\n\n\n

Never ever\nmindlessly tweet. We don\u2019t want to know what you had to eat and that you need\nthe toilet. Even at this stage, when you don\u2019t have followers \u2013 we need to\nthink about engaging them.<\/p>\n\n\n\n

Creating good\nTweets is a skill in itself. You need to portray your message, values and\nthemes in just 160 characters. You need to be strategic. Again \u2013 think about\nwhom you are talking to\u2026.<\/p>\n\n\n\n

Learning how\nto write effective tweets for your page is a must. If you do it right, you can\nboost your online presence by connecting with a wide audience and turning them\ninto customers. Do it wrong and you can turn off a big pool of potential\nclients.<\/p>\n\n\n\n

Keep it short\n\u2013 Research shows the most effective tweets are 80 characters long.<\/p>\n\n\n\n

Questions work\nwell to engage people. Lets pretend you are a florist. Some example tweets\ncould be:<\/p>\n\n\n\n

  • When was the last time you received some flowers?<\/li>
  • For those of you getting married, what bouquet are you having?<\/li><\/ul>\n\n\n\n

    You will then\nneed to mix this up with general questions like \u2013 What are you doing today?\nWhat is your opinion on x in the news?<\/p>\n\n\n\n

    Make sure\nyou\u2019re enticing viewers to click through. Some of your tweets will likely\ninclude a shortened URL, so take some best practices from journalistic headline\nwriting and make sure that your tweets pop so you get people interested in\nclicking your link. Nobody is going to click on your links if every other tweet\nhas one so save them for interesting relevant information. Always mix up your\ncontent. If every single tweet is a sale or promotion, your followers are going\nto lose interest. Thus, make sure you\u2019re spicing it up by keeping it varietal\nwith blog posts, news articles, pictures and more \u2013 it\u2019s a really great way to\nkeep your followers engaged. –<\/p>\n\n\n\n

    Always use proper grammar. <\/h4>\n\n\n\n

    <\/p>\n\n\n\n

    \"\"<\/figure>
    \n

    Even if you have a limited number of characters, it\u2019s absolutely unacceptable for you to use misspellings and bad punctuation. So if you\u2019re guilty of saying \u201cU\u201d instead of \u201cyou,\u201d stop it! If you need to save space use different words rather than bad grammar. Try replacing problematic with tricky and influence with sway.<\/p>\n\n\n\n

    If you can, connect with people on an emotional level. Don\u2019t overkill it but show your human side with some emotion. Again you will need to consider your psychographics. If your target audience are young brides they will not really want to hear the work you are doing with dying horses.<\/p>\n\n\n\n

    If you can, be humorous, but remember who you are talking to. Light humor is perfect but people can take offence at what you say. Don\u2019t tell a joke aimed at an 18 year old male to a middle-aged woman.<\/p>\n\n\n\n

    Make sure you are on the ball. If something happens in your industry you need to talk about it to demonstrate your knowledge and authority.<\/p>\n\n\n\n

    Did you know that quotes are among the highest shared content on Twitter? Do you have a favorite author? Business, leadership, brand or life leader who inspires you? When you do quote make sure you reference the person that the quote comes from!<\/p>\n<\/div><\/div>\n\n\n\n

    <\/p>\n\n\n\n

    Good examples\nof quotes are as follows:<\/h4>\n\n\n\n
    • \u201cAttitude, not Aptitude, determines Altitude.\u201d ~ Zig Ziglar<\/li>
    • \u2022\u201cExpect the best. Prepare for the worst. Capitalize on what\n comes.\u201d ~ Zig Ziglar<\/li>
    • \u201cOptimists are those who go after Moby dick in a row boat with a\n bucket of tarter sauce.\u201d ~ Zig Ziglar<\/li>
    • \u2022\u201cA narrow mind and a fat head invariably come on the same\n person.\u201d ~ Zig Ziglar<\/li>
    • \u2022\u201cThe most important persuasion tool you have in your entire\n arsenal is integrity.\u201d ~ Zig Ziglar<\/li>
    • \u2022\u201cSometimes crazy just isn\u2019t enough.\u201d ~ Dr Seuss<\/li>
    • \u2022\u201cWell done is better than well said.\u201d ~ Benjamin Franklin<\/li>
    • \u2022\u201cSuccess is not in what you have, but who you are.\u201d ~ Bo Bennet<\/li>
    • \u2022\u201cThe number of times I succeed is in direct proportion to the\n number of times I can fail & keep on trying.\u201d ~Tom Hopkins<\/li>
    • \u2022\u201cYou have everything you need to build something far bigger than\n yourself.\u201d ~Seth Godin<\/li><\/ul>\n\n\n\n

      Images are\nalso a great way of attracting attention on Twitter. It can be anything from a\npicture of your office to a photo of your product. In general images get a\nbetter response rate so try to think of different ways to use them.<\/p>\n\n\n\n

      So now we know\nwhat techniques we can use, how are we going to make the most of it? There are\na two Twitter specific words that you should familiarize yourself with. HashTag\nand Trending.<\/p>\n\n\n\n

      Trending:\nTrending topics are things being discussed more than others.  An algorithm\nthat attempts to identify topics that are being talked about more right now\nthan they were previously automatically generates Twitter trends. The trends\nlist is designed to help people discover breaking news from across the world,\nin real-time. The Trends list captures the hottest emerging topics, not just\nwhat\u2019s most popular.<\/p>\n\n\n\n

      Trending\ntopics become popular either through a concerted effort by users, or because of\nan event that prompts people to talk about one specific topic.<\/p>\n\n\n\n

      You will often find television programs make something trend. If you can get your word trending you are doing very very well.<\/h4>\n\n\n\n

      HashTag:\nHashTags look like this – #
      \nA hash tag is basically a way for people to search for tweets that have a\ncommon topic.<\/p>\n\n\n\n

      For example,\nif you search #friends, you’ll get a list of tweets related to the TV show.\nWhat you won’t get are tweets that say “Spending the day with my\nfriends” as a HashTag doesn\u2019t precede \u201cfriends\u201d.<\/p>\n\n\n\n

      The great\nthing about HashTagging is that if someone wrote a tweet without putting the\nword \u2018friends\u2019 in the main message, it will still show up in your search\nbecause of the tag. Eg. “Who is funnier? Ross, Chandler, or Joey?\n#friends”<\/p>\n\n\n\n

      The flip side\nis that if you search using the HashTag, and someone wrote a tweet about the\nshow without including it, that tweet won’t show up in your results, even if\n\u2018friends\u2019 appears in the text. Eg. “Do you think friends should make a\nfilm?”<\/p>\n\n\n\n

      In a way, hash\ntags allow you to create communities of people interested in the same topic by\nmaking it easier for them to find and share info related to it.<\/p>\n\n\n\n

      Another tip \u2013 To send someone a message on Twitter you need to put the @ sign before their handle. For example @Verriberridigital<\/h4>\n\n\n\n

      So now you\nneed to start tweeting. I find the best thing to do is take a few hours out of\nyour month. Sit down and plan one tweet a day. The rest can be spontaneous, but\nthere should be at least one point of contact that follows a plan. What I\nusually do is every time I think of something, funny, relevant or hear a quote\nI tweet it straight away. This gives you a really good basis for your content.<\/p>\n\n\n\n

      My last word on the subject – Twitter isn\u2019t about advertising, it\u2019s about conversation. Great tweeters don’t try to sell to their followers; they try to engage them in a personal way. They share information, they help followers with problems, they make business competition personal, and sometimes even funny. Each tweet should be a window into the life of the company behind the marketing, which will make the marketing stronger as a result.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Our Twitter marketing agency would love to hear more about your business. We hope this blog helps you navigate the platform but if you do have any questions. Please let us know. First things first\u2026 Why are you using Twitter? Is it to chat with…<\/p>\n","protected":false},"author":3,"featured_media":8354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,124],"tags":[134,133],"class_list":["post-14656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-media-2","tag-content-and-social-media-agency","tag-social-media-marketing-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/14656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=14656"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/14656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=14656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=14656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=14656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}