{"id":15152,"date":"2019-12-04T14:00:00","date_gmt":"2019-12-04T14:00:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=15152"},"modified":"2019-12-04T14:00:00","modified_gmt":"2019-12-04T14:00:00","slug":"kids-pr-agency-2","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2019\/12\/04\/kids-pr-agency-2\/","title":{"rendered":"KIDS PR AGENCY"},"content":{"rendered":"\n

Do you have a brand that sells to children? This could be books, clothing, perishables, toys or anything in-between; we are the kids PR agency for you!<\/a><\/p>\n\n\n\n

In today\u2019s busy world with the inevitable hustle and bustle that surrounds us; it\u2019s easy to forget that it isn\u2019t just adults that are watching the television, listening to the radio and taking in information from the various media outlets that surrounds us.<\/a><\/p>\n\n\n\n

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\"Kids<\/figure>
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That\u2019s right; children are absorbing information too. As a result, they are deciding what they like and what new, innovate products appeal to them. This means that you as a company need to appeal to two target audiences, the child themselves and the parent.<\/a><\/p>\n\n\n\n

There is a risk that the message can lose the key element of what you are trying to encompass. You should always take all reasonable steps possible to retain the message as to not confuse or mislead minors.<\/p>\n\n\n\n

VerriBerri are a kids PR agency <\/a>working with brands across the UK.  We are recognised as a leading agency for everything children. Our clients gain an amazing amount of exposure from working with us.<\/p>\n\n\n\n

Our clients love that we sign non-disclosure agreements with them that ensure that from the outside looking in you would assume that all their PR and marketing are carried out in-house.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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In addition to this we have made our mark with something totally unique to us; unlike other agencies we do not tie you into a long term contract. Why? Because we believe our work speaks for itself. We do not feel the need to force you to commit to us as we retain client\u2019s due to the quality of service and work they receive and we feel this is paramount to building a relationship with you.<\/p>\n\n\n\n

As a kids brand, it may be hard to decide how you\u2019re going to target your core audience. <\/strong><\/h3>\n\n\n\n

This is particularly true now, with so many restrictions placed on children\u2019s media!<\/a><\/p>\n\n\n\n

With these recent bans in mind, it\u2019s important to consider the ethics of marketing to children and the impact this could have on kids. After all, there have been many corporations who have faced backlash following failed marketing attempts.<\/p>\n\n\n\n

Our kids PR agency<\/a> have put together a list of marketing activities to avoid when raising awareness of your brand. Some may seem obvious, but you\u2019d be surprised what we have seen! <\/p>\n\n\n\n

Avoid anything that could be seen as inappropriate <\/strong><\/h4>\n\n\n\n

It sounds evident, but you would be surprised at the number of brands who use \u201csexually inappropriate\u201d adverts to appeal to a teenage demographic!<\/a><\/p>\n\n\n\n

In 2016, Jack Wills, British clothes retailer, was criticized by parents for their overly sexualized ad, featuring a group of teenagers drinking, dancing and in bed whilst in underwear. As a result of the complaints, the Advertising Standards Agency deemed the advert as \u201cirresponsible\u201d so it was taken down.<\/p>\n\n\n\n

Stay away from \u201cgetting down with the kids\u201d <\/strong><\/h4>\n\n\n\n

There is reaching out to the younger generation and there is making yourself and your brand look like fools – something you really want to avoid, especially with a generation so quick to criticize.<\/p>\n\n\n\n

Welch\u2019s, the American juice company attempted to target a pre-teen audience by using the phrase \u201cPour\u2019em a glass of LOL\u2019s!\u201d It didn\u2019t go down well with their audience – in fact, it became something to laugh at.<\/p>\n\n\n\n

Avoid unhealthy behaviour<\/strong> <\/h4>\n\n\n\n

Again, it should be obvious that promoting drugs and alcohol to the younger generation would be a bad idea. However, cigarette brand, Malboro, didn\u2019t think so when creating their \u2018Don\u2019t be a maybe!\u2019 campaign.<\/p>\n\n\n\n

Aimed at young teens, these adverts showed people in dangerous situations that parents believed \u201cpersuaded the young to smoke\u201d by the power of peer pressure. One advert in Switzerland featured a barefoot young woman standing on the roof of a high building, overlooking the city with the caption \u201cA \u2018maybe\u2019 never reached the top!\u201d<\/p>\n\n\n\n

So how can you avoid making these mistakes when planning your own marketing strategy?<\/strong><\/h4>\n\n\n\n

At VerriBerri, we are a kids PR agency so have a specialised understanding of marketing children\u2019s and teens brands<\/a> and the specific marketing tools you can use to target your audience<\/a> in an ethical and effective way.<\/p>\n\n\n\n

If you\u2019re looking for help with branding, design, PR, SEO, social media, or content marketing<\/a>; why not get in touch with our expert team?<\/a><\/p>\n\n\n\n

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See our Independent Reviews<\/a><\/div>\n<\/div>\n\n\n\n
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See our portfolio<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Do you have a brand that sells to children? This could be books, clothing, perishables, toys or anything in-between; we are the kids PR agency for you! In today\u2019s busy world with the inevitable hustle and bustle that surrounds us; it\u2019s easy to forget that it isn\u2019t…<\/p>\n","protected":false},"author":3,"featured_media":7158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,143],"tags":[141,152,142,153],"class_list":["post-15152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-kids-pr-and-marketing","tag-children-pr-agency","tag-kids-marketing-agency","tag-kids-pr","tag-kids-pr-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/15152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=15152"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/15152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=15152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=15152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=15152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}