{"id":16754,"date":"2020-03-01T09:48:00","date_gmt":"2020-03-01T09:48:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=16754"},"modified":"2020-03-01T09:48:00","modified_gmt":"2020-03-01T09:48:00","slug":"press-release-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/03\/01\/press-release-agency\/","title":{"rendered":"Press Release Agency"},"content":{"rendered":"\n

A PR Team\u2019s Guide To The\u00a0Press Release Agency<\/strong><\/p>\n\n\n\n

When people think about PR, they tend to think of\u00a0Public Relation<\/em>s. However there\u2019s another \u2018PR\u2019 that falls within that umbrella term,\u00a0Press Release<\/em>. Press releases aren\u2019t just for detectives, or shamed politicians; they\u2019re a vital part of any PR campaign, and getting them right is an art form in itself. <\/p>\n\n\n\n

The Essex press release agency <\/a>here at VerriBerri want to discuss how you can make this work for your business. <\/p>\n\n\n\n

So, What Makes A Good Press Release?<\/strong><\/h3>\n\n\n\n

To conjure up an effective press release requires a great deal of thought. There are several key parts to consider when you\u2019re writing one:<\/p>\n\n\n\n

Title<\/strong><\/em>: A press release\u2019s title is where you can afford to be more creative. Coming up with a catchy, enticing hook that will draw the journalist\u2019s eye is imperative. Once they\u2019re interested, that\u2019s when you can lay out your stall, but if you\u2019re not attracting them in the first place, no one will end up reading your press release. The content team at a\u00a0press release agency\u00a0are well-trained at creating tagline or slogan-like titles.<\/p>\n\n\n\n

Length<\/em>:<\/strong> Unlike blog posts, press releases should be shorter in length, concise and to the point. Many people think that writing enough is the difficulty in copywriting, however in reality, it\u2019s keeping the word count down. Ideally, a press release should only be between 300 and 400 words.<\/p>\n\n\n\n

You want your press release to accurately convey your brand\u2019s core service, idea or product in as short a space as you can. The people who looking at it are journalists; they are incredibly busy and see a huge number of press releases every day. They simply haven\u2019t got the time to spend scanning through reams and reams of waffle. Get your main points down and get it done. A\u00a0press release agency\u00a0have years of refining this technique, they know when less is more.<\/p>\n\n\n\n

Style<\/em>: <\/strong>A florid and verbose use of language won\u2019t get you very far when you\u2019re writing a press release. The tone and style needs to match the length; it needs to be punchy and direct. The last thing a journalist wants to do is wade through another self-indulgent document exclaiming that they\u2019re the best thing since sliced bread.<\/p>\n\n\n\n

Content<\/em>:<\/strong> Now, this one is variable as it obviously depends on what it is that your brand is offering; but you should keep it as factual as possible. Avoid adding too much information surplus to requirement as you haven\u2019t got a lot of words to play with in order to stick to the tighter parameters.<\/p>\n\n\n\n

When To Publish A Press Release?<\/strong><\/h3>\n\n\n\n

Timing is critical when it comes to launching your press release. There are definitely better times than others to hit publish. As a rule, unless it’s groundbreaking, you should avoid posting on Friday afternoons because journalists are winding down. Even if they do go through it, they\u2019ll be less likely to give it their full attention. <\/p>\n\n\n\n

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Moreover, Mondays isn\u2019t an ideal time to post your press releases; Mondays tend to be the busiest day of the week for journalists, they have full email inboxes to clear and a mountain of other press releases from brands who haven\u2019t taken this advice. Tuesdays and Wednesdays work well as the journalists have really warmed their way up into the working week. <\/p>\n<\/div><\/div>\n\n\n\n

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A\u00a0press release agency\u00a0can analyse in even further detail about when the best time to send your press releases is. Ultimately, every brand, client and service is unique and should be approached as such.<\/p>\n\n\n\n

Things To Avoid In A Press Release:<\/strong><\/h3>\n\n\n\n

We\u2019ve touched upon what you should be including in your press releases. But how about what you should be avoiding? Arguably, the list of press release\u00a0do not\u2019s<\/em>\u00a0far outweigh the list of press release\u00a0do\u2019s<\/em>. We\u2019ve seen our fair share of horror stories here at our\u00a0press release agency, but we\u2019ve narrowed down to just a few of the obvious ones to make sure you avoid:<\/p>\n\n\n\n