{"id":17045,"date":"2020-03-19T07:24:00","date_gmt":"2020-03-19T07:24:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17045"},"modified":"2020-03-19T07:24:00","modified_gmt":"2020-03-19T07:24:00","slug":"beauty-marketing-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/03\/19\/beauty-marketing-agency\/","title":{"rendered":"Beauty Marketing Agency"},"content":{"rendered":"\n

The Top Reasons To Use A Beauty Marketing Agency<\/strong><\/p>\n\n\n\n

What\u2019s the point in offering fierce<\/strong><\/em> looking lashes if no one notices? Where\u2019s the motive in perfecting your semi-permanent makeup treatments if people still go to the beauty parlour two doors down? Who\u2019s going to market your business if you <\/em>don\u2019t? <\/p>\n\n\n\n

DID YOU KNOW WE OFFER GUARANTEED RESULTS? CLICK HERE TO CONTACT US<\/strong><\/a><\/div>\n\n\n\n

2020 is the year to take your beauty salon to places it\u2019s never been before; the time to attract new customers. Your salon can make customers love themselves the way you love your business, and that\u2019s something pretty special. Using a beauty marketing agency will take your salon<\/a> from a place offering good treatments, to a place that people come to from miles around. A place that\u2019s inspiring<\/em>. The team here at VerriBerri, a beauty marketing agency based in Essex, want to talk to you about how attitude and positivity is going to take your salon to new heights.<\/p>\n\n\n\n

Makeup Is Visual, So Use A Visual Marketing Medium<\/strong><\/h3>\n\n\n\n

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Stop reading this for a second, and do us a favour. Go and check your salon\u2019s social media channels and see how they\u2019re doing. Are they doing well? If not, then why not? Not many followers, poor engagement and cheap looking content are all things holding your salon back from growing. If you pride yourself on your treatments, then pride yourself on marketing them online<\/em>.<\/p>\n\n\n\n

Have good photos taken, start consistently posting and engage with influencers and accounts that want to collaborate with you and your brand. In 2020, there\u2019s no excuse not to be utilising social media for the benefit of your business. If social media isn\u2019t your forte, and let\u2019s be honest, it can be incredibly confusing, then get some help with it. A\u00a0beauty marketing agency<\/a>\u00a0has its own in-house team of social media experts who know how to best utilise, let\u2019s say Instagram, for your salon.<\/p>\n<\/div><\/div>\n\n\n\n

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Social media content creators can also customise your grid so that it has a consistent theme, and a generally more aesthetically-appealing look to it. Implement recurring graphical motifs in keeping with your brand\u2019s logo, alternate between content forms. For example, if you\u2019re posting three times a week, then make one of those a video snippet of a particular treatment. Make another post an image of a product or service that you offer (making sure that the quality is as high as possible). Then, finally, create a graphic to keep things fresh and mixed up a bit. Now, of course, you don\u2019t have to follow this set-up exactly, but consistency paired with creativity is what is going to set your salon brand apart from others on social media channels.<\/p>\n\n\n\n

Generate Some Hype<\/em><\/strong><\/h3>\n\n\n\n

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Be your own biggest hypeman<\/em> as a salon. You\u2019ve got to convince people why your treatments are worth the travel, or worth the change, or worth the extra money. You\u2019re only going to do that if you can convince yourself<\/em>. Believe in what you\u2019re offering, and get excited about it. If you do that, others will follow. Enthusiasm is infectious – but in a good way. Your confidence will translate into word-of-mouth marketing, your customers will start to tell their friends about the salon that offers a great service, and an even better feeling. <\/p>\n\n\n\n

Generating this buzz<\/em> on your own can be a difficult task to burden on your lonesome. So, use a beauty marketing agency to help you. The kind of contacts that such an agency has are second to none. From PR to content creation and everything in between, a beauty marketing agency can help you get the ball rolling.<\/p>\n\n\n\n

It\u2019s important to remember, however, not to be sensationalist. Don\u2019t let your content fall into the trap of becoming click-bait<\/em>. This kind of content will be scrolled past before you can say \u2018Best Beauty Salon Ever!\u2019 and is a waste of both your time and the users\u2019. Walking this tightrope is difficult, and there\u2019s a murky middle ground where both hype\/buzz and clickbait sit. A no-man\u2019s land best navigated by experts in social media marketing as provided by a beauty marketing agency.<\/p>\n<\/div><\/div>\n\n\n\n

What\u2019s Your Salon\u2019s USP<\/em>?<\/strong><\/h3>\n\n\n\n

Most salons now offer a treatment that makes them fairly unique amongst other local salons. Offering a certain lip filler treatment, for example. Even if you don\u2019t have a USP (unique selling point) then market yourself in a way that sounds like you do. Language is the single best tool at your disposal to market yourself effectively. Content creators are able to phrase your services and salon in just such a way that makes your salon sound like the single best place on Earth (which, of course, it is!) and that you aren\u2019t going to get the treatment you need or deserve<\/em>, anywhere else.<\/p>\n\n\n\n

Abstract Angles<\/strong><\/h3>\n\n\n\n

Any beautician knows the importance of lighting and finding the right angle. <\/a>This extends beyond beauty and into marketing. If you\u2019re wanting your salon to get noticed, you need to think a little laterally. Securing coverage in top beauty magazines is a difficult task, and requires an experienced PR team to do so. In the same way that you look to get the angle on your selfie just right, so too will a PR team with their pitches. They\u2019ll be able to put a slightly different spin on things that make the ears of journalists prick up just long enough so that they\u2019re interested. Getting them to do more than simply \u2018scan\u2019 the page is half the battle, and the PR team of a\u00a0beauty marketing agency\u00a0will find those more obscure marketing angles.<\/p>\n\n\n\n

There are so many sub-standard salons out there, salons that just get by. We\u2019re wagering that if you\u2019re reading this, your salon is a little bit better than simply sub-standard. The time of the self-made salon has arrived, if you want to be successful, then make it happen. With a little bit of help from some marketing specialists, of course! So, if you\u2019d like to find out more about our\u00a0beauty marketing agency, then get in touch! Just click here<\/a> to fill out our form. <\/p>\n","protected":false},"excerpt":{"rendered":"

The Top Reasons To Use A Beauty Marketing Agency What\u2019s the point in offering fierce looking lashes if no one notices? Where\u2019s the motive in perfecting your semi-permanent makeup treatments if people still go to the beauty parlour two doors down? Who\u2019s going to market your business if you don\u2019t?…<\/p>\n","protected":false},"author":3,"featured_media":12146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,119,124],"tags":[217,20,218],"class_list":["post-17045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-social-media-2","tag-beauty-brand-marketing","tag-marketing-agency-essex","tag-marketing-for-spas"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17045"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}