{"id":17114,"date":"2020-03-23T09:57:00","date_gmt":"2020-03-23T09:57:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17114"},"modified":"2020-03-23T09:57:00","modified_gmt":"2020-03-23T09:57:00","slug":"i-need-a-pr-agency-in-essex","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/03\/23\/i-need-a-pr-agency-in-essex\/","title":{"rendered":"I need a PR agency in Essex!"},"content":{"rendered":"\n

Do I Need A PR Agency?<\/strong><\/h3>\n\n\n\n

It\u2019s a question anyone in business will have most likely asked themselves, at one point or another? Is PR something my brand or I need? Or is superfluous to my company\u2019s requirements? Well, the answer is this. In virtually every<\/em> instance, the use of a PR agency will benefit your company in the long-run.<\/a> We\u2019ve put together the following blog to answer some of the most common questions (a list of FAQs, if you will) that we experience revolving around PR. This will hopefully clarify and convey why it\u2019s such an essential facet of business relations. So, in answer to the question \u2018Do I need a PR agency?<\/em>\u2019 \u2013 yes, yes you do, and the team here at VerriBerri wants to show you why.<\/p>\n\n\n\n

What Is<\/em> PR?<\/strong><\/h3>\n\n\n\n
\"PR<\/figure>
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We should probably clear this question up before moving onto anything else more complex. Most businesses aren\u2019t aware that they\u2019d benefit from PR, because most businesses don\u2019t actually know what PR is<\/em><\/a>. This isn\u2019t to shame anybody, far from it. In fact, if you asked the average person on the street what somebody in PR does, you\u2019d be hard pressed to find a wholly accurate answer. The reason behind this is that it\u2019s an incredibly broad discipline to work within. PR stands for Public Relations<\/em> and, ultimately, it\u2019s about getting your brand noticed by the public, and also making sure that exposure is positive from an optics perspective.<\/p>\n<\/div><\/div>\n\n\n\n

Funnily enough, the other reason businesses don\u2019t use PR (asides from a lack of understanding) is because they think that they\u2019re above or beyond it. They think that they\u2019re \u2018not the kind of company that needs<\/em> PR\u2019. If only they swallowed their pride a little, then they\u2019d see just how much of a boon PR can provide for them, financially!<\/p>\n\n\n\n

How Will PR Benefit My Business?<\/strong><\/h3>\n\n\n\n

You now know what PR entails, and are perhaps left thinking that \u2018yes, I need a PR agency<\/em>\u2019, but what are the tangible benefits to it? Fancy words and vapid statements are one thing; fiscal returns are quite another. This is one of the areas where PR is unfortunate. There aren\u2019t really any tangible statistics you can wheel out, financially speaking, that are truly representative of the worth that PR will bring to your brand. That\u2019s why it\u2019s our job to explain to you where the benefit lies. Simply put, you cannot<\/em> (and we mean cannot) put a price on brand exposure.<\/a><\/p>\n\n\n\n

A PR team, working on behalf of your business, will pitch to journalists. Using their honed grasp of language to concoct engaging pitches, they will look to get a journalist to bite<\/em> just enough to start a conversation. Following that, they\u2019ll write articles on journalists\u2019 behalf; they\u2019ll also maintain incredibly prompt channels of communication between both the journalists and you as a business. The importance of getting seen in these sorts of magazines, for example, cannot be overstated.<\/p>\n\n\n\n

Is PR Just About Magazines And Newspapers?<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"award<\/figure>
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Absolutely not! PR is so much more than simply securing articles, though this is of course one of its major components. Some may have argued that a decline in print media would equate to a downturn in PR requirements. Not true. In fact, some might say that print media is more impingent upon PR than the other way around. PR is thriving in a digital age full of blogs and online articles. There are more ways than ever to secure your business positive exposure, and an agency\u2019s PR team are specialists in seeking those ways out.<\/p>\n\n\n\n

The phrase \u2018I need a PR agency\u2019 doesn\u2019t always have to apply to entirely positive situations, either. PR is as much about maintaining business reputation as it is building it. As such, crisis management often forms an integral part of any PR agency worth their salt. All businesses will go through a crisis at some point in their lifetime. Anyone that says they\u2019ve had an entirely smooth run as a company is almost certainly lying! Crisis management involves implementing contingency plans as preventative measures, but also proactive means of response should a crisis already be in mid-flow, as it were. It also involves media training, industry insight and knowledge of trends which are circulating that are likely to affect your business.<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

Does My Business Size Matter?<\/strong><\/h3>\n\n\n\n

Not particularly, though small businesses and SMEs can especially benefit from a PR agency as they may not have the industry influence or clout that more established brands oftentimes have. PR is great for start-ups then, who don\u2019t quite know how to get their foot in the door. They may have a great service or product, but are unsure about how to get noticed \u2013 PR provides the answer to that particular conundrum. PR doesn\u2019t discriminate when it comes to business size, because at the end of the day, a lead<\/em> is a lead<\/em>, whatever size you are.<\/p>\n\n\n\n

Is PR An Isolated Discipline?<\/strong><\/h3>\n\n\n\n

No! Most times, PR teams work in tandem with other subsets of marketing to achieve as optimal results as possible. At the end of the day, all a PR team is looking to do is provide as high a ROI for you and your business as is physically possible. Working in close communications with SEO specialists, content creators and graphic designers, PR teams will look to bolster your business\u2019 image as much as they can. The best results in most things in life stem from working together as opposed to in isolation. That\u2019s what your business should see PR as. It\u2019s a tool of teamwork, something to buoy your company\u2019s spirits and financial prospects moving forward.<\/p>\n\n\n\n

So, if you\u2019ve finished reading this and concluded that \u2018I need a PR agency!<\/em>\u2019, then great, we\u2019ve done our job! The truth is that your business needs PR like a fish needs water. Also, you\u2019ve got the added benefit of actually being able to explain to people what someone in PR does \u2013 which in itself is no mean feat! Get in touch with us today to find out more about how we can cater to your PR needs.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Do I Need A PR Agency? It\u2019s a question anyone in business will have most likely asked themselves, at one point or another? Is PR something my brand or I need? Or is superfluous to my company\u2019s requirements? Well, the answer is this. In virtually every instance, the…<\/p>\n","protected":false},"author":3,"featured_media":14329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,121,139],"tags":[160,8,211,162],"class_list":["post-17114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-agency-essex","category-public-relations-2","tag-digital-pr-agency","tag-essex-pr-agency","tag-need-a-pr-agency","tag-pr-agency-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17114"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}