{"id":17169,"date":"2020-03-30T07:34:00","date_gmt":"2020-03-30T07:34:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17169"},"modified":"2020-03-30T07:34:00","modified_gmt":"2020-03-30T07:34:00","slug":"childrens-marketing-agency-4","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/03\/30\/childrens-marketing-agency-4\/","title":{"rendered":"Kids Marketing Agency"},"content":{"rendered":"\n

Product Branding Tips From A Kids\u2019 Marketing Agency<\/strong><\/p>\n\n\n\n

There are few demographics where appealing branding is as essential as it is for kids. Kids see, they like, they want. There\u2019s not much more of a thought process that goes on beyond that. This sort of simplicity presents both marketing challenges and opportunities all at once.<\/a> In one way, you can look at it like all you need to do is grab their attention that one time and you have them, hooked. <\/p>\n\n\n\n

Conversely, that also means you only have one shot before they\u2019ve moved onto the next toy, snack, game or whatever your product happens to be. Fortunately, the team here at VerriBerri, a leading kids\u2019 marketing agency in Essex, wants to help you out<\/a>; we\u2019ve compiled a list of tips, tricks and marketing bits to ensure your kids\u2019 brand takes off!<\/p>\n\n\n\n

Longevity Demands Difference<\/em><\/strong><\/h3>\n\n\n\n

We\u2019re not suggesting you conjure up wildly cerebral and abstract branding ideas for your product. I mean, what six-year-old is going to while away their time penning in cryptic crosswords? What we mean, is that you\u2019ve got to think in terms of what\u2019s going to secure your brand some longevity. I\u2019m sure we can all remember our own school\u2019s toy that trended at the time, the collectibles and the must-haves. <\/p>\n\n\n\n

You want your branding to stand out, which is something easier said than done.<\/a> Thinking beyond what is popular currently<\/em> is a good strategy to utilise when working on branding. If you can gather your brand some traction in its first few weeks after release, then you stand yourself in better stead of surviving the market. A kids\u2019 marketing agency will be able to help provide marketing to ensure your brand recognition is a priority in these first few weeks.<\/p>\n\n\n\n

Don\u2019t Be Afraid To Use A Focus Group<\/strong><\/h3>\n\n\n\n
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It\u2019s a wonder not more people use focus groups in the R&D stage of a product or service. Why they don\u2019t is beyond us here at VerriBerri. Perhaps they don\u2019t think it\u2019s worth the effort? Whatever the reason, they\u2019re missing out, massively<\/em>. The best people to use in gauging potential successes when it comes to branding, are kids themselves. They are a<\/em>) your target audience in the first place, and b<\/em>) searingly honest. Kids don\u2019t hold back, that\u2019s fact.<\/p>\n\n\n\n

Beyond a kids\u2019 focus group, you should then run a focus group amongst parents. No matter how much a child wants something, the purchasing power does still remain in the wallet of the parent. If your product\u2019s branding seems at all inappropriate in any way, you can say goodbye to any chance of a sale. A kids\u2019 marketing agency like VerriBerri can set up the focus groups necessary to make sure your brand is as well placed as it can be before being released to the public. <\/p>\n<\/div><\/div>\n\n\n\n

Outsource Where You Can<\/strong><\/h3>\n\n\n\n

As a business owner reading this, you may also fancy yourself an artist. Now, whilst you may indeed have a certain artistic panache, the chances are you won\u2019t be qualified<\/em> or trained<\/em> as an artist or graphic designer. A kids\u2019 marketing agency have their own specialist team of artists, graphic designers and content creators who will all work in tandem to bring your vision to life. <\/a><\/p>\n\n\n\n

Graphic designers have the uncanny knack of being able to flick between the corporate style required for an IT business, say, to the playful, colourful tone required for brands aimed at kids. Not only this, but they\u2019re experts at variety. By this we mean they won\u2019t just come up with one iteration of your branding, they\u2019ll come up with, not just multiple branding ideas, but truly different branding ideas.<\/p>\n\n\n\n

Think As A Child<\/em> Would<\/strong><\/h3>\n\n\n\n
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We grow up with the most wondrous stories playing out in our heads in glorious technicolour. Wildly weird characters playing out magical adventures, day after day. Then puberty comes and hit us like a ten-tonne squeaky-voiced truck<\/a>. We started sweating in places we didn\u2019t know could sweat, and developing feelings hitherto unknown. The point is, as adults we lose that innocence and childlike wonder that makes growing up what it is. We lost the ability to imagine<\/em> in the same way that a child can. However, if you want your product branding to truly succeed, you need your branding to stir up some of that magic. <\/p>\n<\/div><\/div>\n\n\n\n

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So, take the time to place yourselves in the shoes of some youngsters, and think back to how you were as a child, and let that inform your decision making when conjuring up the brand. If you find yourself struggling with this, then brainstorming with a kids\u2019 marketing agency is a just starting point.<\/p>\n\n\n\n

Don\u2019t Overcomplicate Things<\/strong><\/h3>\n\n\n\n

Again, this comes back to the idea of knowing your audience. As an adult coming up with branding for children, you have<\/em> to keep things relatively simple. That\u2019s not to say you should patronise them. As a child, there\u2019s nothing worse than being patronised and if you do so you\u2019ll lose any chance of building brand trust with them. Part of the job of a kids\u2019 marketing agency is to gently coax and remind you, the client, when you may be erring a little too far towards an overly mature tone of voice. Having a team supporting you in this way can do your brand more good than you may ever have previously thought.<\/p>\n\n\n\n

Contact us<\/h3>\n\n\n\n

Branding for kids\u2019 brands is a funny thing. You\u2019d think all it would take is something a bit zany, but then that in itself isn\u2019t enough. If you walk down the aisles of a toy store or supermarket, and take a random look at any shelf, and you\u2019ll see just how many zany<\/em>, or wacky<\/em> products there are for kids. You need to be smart<\/em> about it. So, if you\u2019d like to find out more about VerriBerri\u2019s work as a kids\u2019 marketing agency, then get in touch! Click here or call us today on 01376 386 850<\/a>. We\u2019d be delighted to have a chat about the future of your product or service\u2019s branding, for your sake and the sake of the kids who\u2019ll end up wanting it!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Product Branding Tips From A Kids\u2019 Marketing Agency There are few demographics where appealing branding is as essential as it is for kids. Kids see, they like, they want. There\u2019s not much more of a thought process that goes on beyond that. This sort of simplicity…<\/p>\n","protected":false},"author":3,"featured_media":16431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,143],"tags":[141,152,142,153],"class_list":["post-17169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-kids-pr-and-marketing","tag-children-pr-agency","tag-kids-marketing-agency","tag-kids-pr","tag-kids-pr-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17169"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}