{"id":17217,"date":"2020-03-01T12:16:00","date_gmt":"2020-03-01T12:16:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17217"},"modified":"2020-03-01T12:16:00","modified_gmt":"2020-03-01T12:16:00","slug":"construction-marketing-agency-uk","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/03\/01\/construction-marketing-agency-uk\/","title":{"rendered":"Construction Marketing Agency UK"},"content":{"rendered":"\n

Build Your Business With A Construction Marketing Agency<\/strong><\/p>\n\n\n\n

The world wouldn\u2019t run without construction businesses. Whatever field of work you\u2019re in as a contractor,<\/a> the chances are there\u2019ll always be fairly regular work of one form or another. But is regular good enough for you? Do you want your business to chunter along without ever really progressing? Or do you want to take your construction business to the next level? <\/a><\/p>\n\n\n\n

Perhaps you\u2019ve got sights set on more national work than regional, on a more corporate clientele than personal. If these are your sorts of aspirations, you need to meet certain marketing criteria to stand any chance of success. The team here at VerriBerri, a\u00a0construction marketing agency\u00a0based in Essex, <\/a>wants to talk to you about why how you market yourself as a construction company is so important.<\/a><\/p>\n\n\n\n

The Big Players Want Professionalism<\/strong><\/h3>\n\n\n\n

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Rightly or wrongly, construction companies are often perceived as having an endearing \u2018laddish\u2019 quality to them; what most people would deem as a charm and personality that\u2019s part of what makes the company what it is.<\/a> There\u2019s a fine line, however, between personality and professionalism. <\/p>\n\n\n\n

As a construction company, you never want to lose that individuality or spirit; but you need to know how to distil that into a package more marketable to corporate customers. A construction marketing agency\u2019s job is to find that balance and execute that tone for you. Whether that be the content put out on social media, or the design you incorporate within your website<\/a>; marrying the sleek with the approachable is what our job\u2019s all about.<\/p>\n<\/div><\/div>\n\n\n\n

Approach Your Marketing As You Would A New Build \u2013 Lay Foundations<\/strong><\/h3>\n\n\n\n

You wouldn\u2019t build a house without following some blueprints, and the same applies to marketing. Marketing isn\u2019t just, as many people seem to think it is, a case of throwing money at advertising and coming up with some zany, creative slogans. It\u2019s much more than that. <\/p>\n\n\n\n

A construction marketing agency\u2019s job is to tailor a marketing strategy that\u2019s entirely bespoke to your business,<\/a> to maximise both customer traffic and business recognition. We take it as read that the construction service you provide is exemplary. We simply layer our fine-tuned marketing techniques on top of that. Designing such a strategy is a collaborative process. It requires your business to sit down with the agency, so that one can get to know the other. Once the agency has truly digested all the information it can, that\u2019s when the building and subsequent implementation of strategy can begin.<\/p>\n\n\n\n

Apply Consistency To All That You Do<\/strong><\/h3>\n\n\n\n

We know this can be hard for construction companies to adjust to, you\u2019ve got so many busy jobs going on, and every one requires your undivided attentions. Unfortunately, however, one of the keys to successful marketing in today\u2019s day and age is consistency. That means consistency across the board \u2013 social media posting, following up PR leads, continually churning out content for SEO purposes (blogs). <\/a><\/p>\n\n\n\n

The positive of all this, is that this kind of work is a construction marketing agency\u2019s bread and butter \u2013 or should that be, bricks and mortar? An agency\u2019s in-house social media managers, PR executives and content creators will work on your business\u2019 marketing daily<\/em>. This ensures that your construction company isn\u2019t just left with a quick spike in traffic and customer enquiries, and that you see long-term sustainable business growth.<\/p>\n\n\n\n

Use Testimonials<\/strong><\/h3>\n\n\n\n
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More than most, construction companies are judged on the physical results they provide their customers. Bearing that in mind, the words of your customers hold even more significant value than they might in any other industry. As a company, you should be using this to your advantage. If they were delighted with your project, then let other people know that. In a lot of ways, marketing is just an extension of word-of-mouth and the construction sector has always been one dominated by word-of-mouth. <\/p>\n<\/div><\/div>\n\n\n\n

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Customer testimonials are great for showing your quality of service, reputation and reliability, and your attention to detail and customer care. A construction marketing agency can then take these reviews and place them onto your website or into content destined for social media.<\/p>\n\n\n\n

Know The Trends<\/strong><\/h3>\n\n\n\n

Now, obviously you\u2019ll already know the trends within the industry you serve, but from a marketing point of view it\u2019s important to consider global trends as well. Take the environment, for example. Construction has traditionally been a heavy-polluting industry. If you can adopt more sustainable practices, therefore, within your construction company\u2019s day-to-day runnings, then this makes for great brand optics and will help set you apart from your rivals. <\/p>\n\n\n\n

This is a trend that\u2019s only going to become increasingly important as time goes on. As a result, it\u2019s better to get on top of it now and go green where you can; rather than play catch up down the line. A construction marketing agency will be able to celebrate your use of greener methods in the content it puts out on your behalf. This also ties into our previous point about accessing a higher echelon of customer. Bigger, more corporate companies will always look to use greener companies where possible, as it reflects better on them.<\/p>\n\n\n\n

Contact our UK CONSTRUCTION MARKETING AGENCY <\/h3>\n\n\n\n

You could choose to go at your marketing hammer and tong all by yourself. It\u2019s certainly one way of doing it<\/a>, but it\u2019s also an inefficient and foolish way of doing it. Experts are experts for a reason; our marketing agency wouldn\u2019t attempt to build a house in the same way that you shouldn\u2019t waste your energy on marketing. Getting ahead in what is already a fiercely competitive industry is vital. The best way that you can give yourself that edge as a construction company, is through superior marketing. <\/p>\n\n\n\n

So, if you\u2019d like to find out more about our construction marketing agency, then get in touch! Call VerriBerri today on 01376 386 850. We\u2019d love to sit down and have a chat about how we can nail down the future of your company<\/a> success.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Build Your Business With A Construction Marketing Agency The world wouldn\u2019t run without construction businesses. Whatever field of work you\u2019re in as a contractor, the chances are there\u2019ll always be fairly regular work of one form or another. But is regular good enough for you? Do…<\/p>\n","protected":false},"author":3,"featured_media":16813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,171],"tags":[170,172,202,173,174],"class_list":["post-17217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-construction-marketing-agency","tag-construction-marketing-agencies","tag-pr-for-construction","tag-press-release-for-construction","tag-seo-for-construction","tag-social-media-for-construction"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17217"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}