{"id":17484,"date":"2020-04-09T06:30:00","date_gmt":"2020-04-09T06:30:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17484"},"modified":"2020-04-09T06:30:00","modified_gmt":"2020-04-09T06:30:00","slug":"restaurant-social-media-marketing-in-essex","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/04\/09\/restaurant-social-media-marketing-in-essex\/","title":{"rendered":"Restaurant Social Media Marketing in Essex"},"content":{"rendered":"\n

How To Make The Most Of Your Restaurant Social Media Marketing in Essex<\/strong><\/p>\n\n\n\n

Whether you\u2019re a gastropub or a Michelin-starred restaurant, a street vendor or traditional tea room; in today\u2019s world you need to make the most of social media<\/a>. The myriad choice of social media platforms at your disposal mean there\u2019s something for everyone. A strong social media presence<\/a> is increasingly becoming tantamount to traditional qualities with which we would normally associate an eatery\u2019s calibre; the food, customer service and pricing, to name but a few. <\/p>\n\n\n\n

To those ill-versed in the trappings of social media, this can seem bizarre, perverse even. However, that\u2019s how it is, and you only have yourself to blame if you\u2019re not utilising it in some fashion or other. The team here at VerriBerri, a respected agency<\/a> offering restaurant social media marketing in Essex, wanted to explain how to make the most of these opportunities, so that you\u2019re not the one left languishing behind whilst others steam ahead.<\/p>\n\n\n\n

People Eat With Their Eyes<\/strong><\/h3>\n\n\n\n

First and foremost, people want to see the kinds of dishes you put out as a restaurant<\/a>. Now, whilst the option is there to go on review sites such as Trip Advisor<\/a><\/em>, most people nowadays will sooner reach for their phone and go on Instagram; it\u2019s easier, quicker and just how people have been conditioned in recent times. If you\u2019re not putting aesthetically-pleasing photos out on a consistent basis, you\u2019re putting yourself at a distinct disadvantage. There\u2019s a reason, after all, that the term food porn<\/em> has been coined.<\/a><\/p>\n\n\n\n

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User behaviour doesn\u2019t seem to indicate any kind of discrimination between the type of food displayed, either. You can be an American barbeque-style diner offering huge stacks of meat, or you can be an experimental fusion restaurant offering dishes finished in one mouthful. It doesn\u2019t matter<\/em>. What matters is that the photos you take are well put together and look inviting. Here at our agency offering restaurant social media marketing in Essex, we have a simple rule;<\/a> if you look at a piece of food porn<\/em>, and your mouth doesn\u2019t salivate, then you\u2019ve not done your job well enough. You haven\u2019t done your dish<\/em> the justice it deserves.<\/p>\n<\/div><\/div>\n\n\n\n

You\u2019re Thinking Too Broadly<\/em><\/strong><\/h3>\n\n\n\n

As a culinary establishment, unless you\u2019re a big chain or a world-renowned restaurant, the chances are you\u2019ll be angling more towards the local demographics than further afield. There\u2019s no point marketing to widespread audiences if you\u2019re not getting locals at your tables. Bearing this in mind, you should approach your social media marketing in much the same way. Target the local hashtags and establish a footing as one of the leading local restaurants. Word spreads quickly on social media, and especially amongst local circles. All it takes is for one prominent, local blogger to expound the multitude wonders of your greasy spoon, before you see an increase in footfall in your restaurant, trust us<\/em>.<\/p>\n\n\n\n

Also, asides from ascertaining the best-performing, localised hashtags, place yourself in the mind of your customers and try to figure out what you\u2019d search if you were looking to eat at somewhere like your restaurant. It sounds simple, but in a bizarre way, people often forget about the customer when it\u2019s exactly the customer who they should be focusing on!<\/a><\/p>\n\n\n\n

Use Social Media As A Vehicle For Incentives<\/strong><\/h3>\n\n\n\n

Who doesn\u2019t love an offer? I know I do. Provide discount codes, meal vouchers, special offers and prizes to customers who come through social media channels. For example, offer a complementary full three-course meal as a prize online, and all you have to do is like the photo, follow the page and tag a friend. This kicks the wheels of engagement into motion, and your reach as a business will expand quickly. By incentivising social media, people will subconsciously think of your restaurant\u2019s social media in a more positive light. If they think of it in a more positive light, then they\u2019ll be more inclined to grace you with their custom.<\/a><\/p>\n\n\n\n

Don\u2019t Just Focus On The Food<\/strong><\/h3>\n\n\n\n
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If you\u2019re establishment has a theme or a gimmick, lean into it. Your strengths are strengths for a reason, and you shouldn\u2019t be afraid to utilise. If those strengths lie in your restaurant\u2019s interior design, then make a point of showing that off within your content. If you pride yourself as a business on how ethically and sustainably you source your food, then show that! Secure some content of you or your employees at the farm, the market or wherever it may be; sourcing produce. Too many people think they need to adhere to a rigid formula when it comes to social media success. <\/p>\n\n\n\n

Whilst you should focus on those food porn<\/em> style pieces of content, you should definitely be augmenting these with other facets of your business that you think show you at your best. If you\u2019re proud of something, that pride rubs off and transfers into the quality and enthusiasm showed within your social media posting.<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

If you don\u2019t know where your unique strengths lie, then this is something an agency trained in restaurant social media marketing, in Essex, can offer too. <\/a>They can sit down with you and work out what will best showcase your restaurant to the masses.<\/p>\n\n\n\n

Contact Us<\/h3>\n\n\n\n

Food and social media go together like fish and chips, bangers and mash and toad in the hole! <\/a>Their marriage is one that can serve up oodles of opportunity if you use it in the appropriate way. Get on your chef\u2019s hat and start cooking up some ideas of how you\u2019d like to use social media to your advantage! If you\u2019d like to find out more about our agency offering restaurant social media marketing in Essex; then get in touch! Call VerriBerri today on 01376 386 850. We\u2019d love to sit down, have a chat and explore new culinary and marketing avenues together.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How To Make The Most Of Your Restaurant Social Media Marketing in Essex Whether you\u2019re a gastropub or a Michelin-starred restaurant, a street vendor or traditional tea room; in today\u2019s world you need to make the most of social media. The myriad choice of social media…<\/p>\n","protected":false},"author":3,"featured_media":9007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,127,121,124],"tags":[126,132,133,125],"class_list":["post-17484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-hospitality-pr-and-marketing","category-marketing-agency-essex","category-social-media-2","tag-food-and-drink-social-media-marketing","tag-restaurant-social-media-marketing","tag-social-media-marketing-essex","tag-social-media-marketing-strategy-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17484"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}