{"id":17576,"date":"2020-04-18T15:31:00","date_gmt":"2020-04-18T15:31:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17576"},"modified":"2020-04-18T15:31:00","modified_gmt":"2020-04-18T15:31:00","slug":"lgbt-marketing-and-its-importance","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/04\/18\/lgbt-marketing-and-its-importance\/","title":{"rendered":"LGBT marketing and it’s importance"},"content":{"rendered":"\n

The Truths Of The LGBT Marketing Agency<\/strong><\/p>\n\n\n\n

Nobody is arguing the strides that have been made in recent times with regards to LGBT issues and rights<\/a>. The position we find ourselves in now is a far cry from the intolerant, stigmatised shame-cauldron of previous decades. Sexuality, gender and identity are being explored in a way that we could only have dreamed of previously.<\/p>\n\n\n\n

But by the same token, we\u2019d be lying if we said that all was perfect within the LGBT world. As demographics go, this is a population that still faces a disproportionately large amount of indiscrimination. Progress has been achieved, parity has not. The team here at VerriBerri, an LGBT marketing agency in Essex<\/a>; has put together this blog to expound the importance of such an agency, even today \u2013 scratch that, especially <\/em>today.<\/p>\n\n\n\n

For A General Brand<\/strong><\/h3>\n\n\n\n

\u2018Inclusivity\u2019 has become something of a zeitgeist phrase over the past few years. The cynical side of me can\u2019t help but see its tokenistic exploitation in many a mega-brand the world over. Huge corporations that fill quotas for the sake of optics, so that they may be perceived as “tolerant” and “progressive.” <\/p>\n\n\n\n

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\"LGBT\"<\/figure>
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All the while they maintain their dated value system perpetuating inequality and nothing really changes. On the other hand, there are clearly those brands that want to genuinely be better<\/em>. These, often smaller brands, are usually incredibly well-intentioned, but left to their own devices they may make some clumsy, tactless LGBT marketing choices. The spittle-filled battle chambers of Twitter and other such social media platforms don\u2019t much care if you\u2019re well-intentioned or not with this sort of thing, and will crucify you before you get a chance to respond. That\u2019s why doing it right matters.<\/p>\n\n\n\n

Long-lasting change doesn\u2019t come about overnight. The best way to restructure your brand\u2019s values is to hire an LGBT marketing agency.<\/a> They\u2019ll be able to come in and assess why it is you\u2019re wanting to engage more with the LGBT community. If your intentions are good, this will be clear and they\u2019ll help you market in a way that\u2019s inclusive; without being patronising, targeted but not alienating.<\/p>\n\n\n\n

They\u2019ll also provide you with tools and resources so that you can always check as to why you\u2019re making the LGBT decisions you are long after their work as an agency is done.<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

For An LGBT Brand Or Personality<\/strong><\/h3>\n\n\n\n

On the other end of the spectrum lie those brands and personalities who themselves fall within the LGBT bracket. Charities, queer influencers and businesses offering queer-based products and services often feel that the marketing on offer never quite captures their spirit, personality or core ethos. The communities, like many other marginalised demographics have untold truths, empowering stories tinged with painful emotion. Whilst I can only speak for myself as a queer content creator at this LGBT marketing agency<\/a>; non-LGBT individuals struggle to understand that kind of experience. They can\u2019t by definition empathise<\/em>, much though they may sympathise<\/em>.<\/p>\n\n\n\n

We need more LGBT individuals and brands to feel like they can market and promote themselves for the sake of future generations as much as anything else. If I\u2019d have felt surrounded by a more mainstream promotion of LGBT issues growing up; then I may not have encountered my old foe repression<\/em>. That is why it\u2019s so important that these groups feel like there\u2019s an agency that truly understands their voice.<\/p>\n\n\n\n

Is The Need Really <\/em>There?<\/strong><\/h3>\n\n\n\n

We hate to be the bearers of bad news, but if you\u2019re asking that question then you may well be part of the problem. There\u2019s still a stubborn failure demonstrated by vast swathes of the public to acknowledge the difficulties of many queer communities, and even their presence! You also have to remember that reading this, you may bay be coming from a more tolerant, liberal society. <\/p>\n\n\n\n

\"social<\/figure>
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There are cultures still out there where simply existing as a member of the LGBT community brings with it immense emotional turmoil and hardship. An LGBT marketing agency shouldn\u2019t be needed and hopefully in the future it won\u2019t be needed. But for now, this is still something that is <\/em>needed, much though it pains me to write. Whilst that need is there, agencies such as ours want to provide that stop-gap, to offer the quality of service and empathetic marketing that few others are able to.<\/p>\n<\/div><\/div>\n\n\n\n

The Marketing Itself<\/strong><\/h3>\n\n\n\n

With some of the heavier stuff out of the way, what can an LGBT marketing agency offer in practical terms? Marketing can be split into several key areas; all of which work best when used in conjunction with one another as part of a broader, holistic approach. This includes social media marketing, SEO work, content creation (blog and article writing as well as advertising campaigns), graphic design work and PR (yes, it\u2019s a form of marketing in its own right!). <\/p>\n\n\n\n

Many people view marketing agencies as opportunistic, self-centred even. This couldn\u2019t be further from the truth, for our agency nothing matters more than the agency-client relationship and how that informs every decision that\u2019s made. This is important as people are wising up to the \u2018quota\u2019 type marketing, and so unless your LGBT-targeted marketing isn\u2019t genuine, it\u2019ll be very transparent to the street-smart public of today\u2019s world.<\/p>\n\n\n\n

Contact our LGBT marketing agency. <\/h3>\n\n\n\n

Slapping a great, big rainbow graphic onto your brand\u2019s social media platforms doesn\u2019t mean you\u2019re instantly LGBT friendly. It\u2019s great you want to be better and more inclusive, but there are certainly better ways of going about it than others. This should always start with an introspective probing of your reasoning, followed by consultation with those within the community themselves. Only then should you begin to act with the marketing itself. So, if you\u2019d like to find out more about out LGBT marketing agency<\/a>, then get in touch!<\/p>\n\n\n\n

Contact VerriBerri today on 01376 386 850.<\/a> Your brand matters to us, more than that, however, the person<\/em> behind the brand, matters to us. Let\u2019s have a natter and see how we can help your brand soar!<\/p>\n","protected":false},"excerpt":{"rendered":"

The Truths Of The LGBT Marketing Agency Nobody is arguing the strides that have been made in recent times with regards to LGBT issues and rights. The position we find ourselves in now is a far cry from the intolerant, stigmatised shame-cauldron of previous decades. Sexuality,…<\/p>\n","protected":false},"author":3,"featured_media":16899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,119,123,124],"tags":[221,222,223],"class_list":["post-17576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-seo","category-social-media-2","tag-ethical-marketing-agency","tag-lgbt-brand-marketing","tag-lgbt-marketing-and-pr-agency-uk"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17576"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}