{"id":17618,"date":"2020-04-22T01:41:00","date_gmt":"2020-04-22T01:41:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17618"},"modified":"2020-04-22T01:41:00","modified_gmt":"2020-04-22T01:41:00","slug":"content-marketing-agency-tips","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/04\/22\/content-marketing-agency-tips\/","title":{"rendered":"Content Marketing Agency tips"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>&nbsp;Content Marketing Agency&nbsp;tips on making a meaningful connection<\/strong><\/p>\n\n\n\n<p>Content marketing is not only King, it has become <a href=\"https:\/\/www.verriberri.co.uk\/crisis-management-pr-agency\/\">crucial during a global crisis<\/a>. The current COVID-19 pandemic has put many businesses under levels of strain they may never have felt before. With large numbers in the midst of lockdowns and the threat of uncertain futures and potential closures looming; engaging effectively with your audience has never been more important. For many of us in isolation, being online is the only way we are able to stay connected with the rest of the world and retain some form of normality. So for now you have a \u2018captive\u2019 audience, for want of a better word! There is no time like the present to manage and maintain your brand\u2019s message and build meaningful connections.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2018\/08\/internet-search-engine-laptop-netbook-notebook-163109-1024x683.jpeg\" alt=\"Content marketing strategies for first page of Google\" class=\"wp-image-9234\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">As a business owner; finding the answers and establishing new approaches to your marketing strategy can be a struggle. This is especially true whilst your mind is marred with the worry of financial uncertainty. As we navigate our way through a \u2018new normal\u2019 way of life, how do you make a meaningful connection with an audience that may be distracted by the current crisis?<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>O<a href=\"https:\/\/www.verriberri.co.uk\/a-day-in-the-life-of-a-marketing-agency-in-essex\/\">ur&nbsp;content marketing agency&nbsp;guide you through some top tips to ensure your offerings are true to brand, relevant and effective:<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prioritise regular posting<\/strong><\/h3>\n\n\n\n<p>According to a report by Hubspot; marketers who prioritise blogging are 13 times more likely to increase their ROI year on year. All too often, brands get sucked into the idea that <a href=\"https:\/\/www.verriberri.co.uk\/essex-content-marketing-agency\/\">whacking a blog online will win them website traffic. The truth is, this is only half of the battle.<\/a><\/p>\n\n\n\n<p>Yes, regularity is crucial but, especially at a time like this, be sure to&nbsp;provide value to your reader. Posting regular and relevant content builds a strong relationship with current customers and credibility with prospective ones.<\/p>\n\n\n\n<p>Our&nbsp;content marketing agency&nbsp;tips are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Post at least once a week.<\/li><li>Take the time to update and optimise older posts that have performed well.<\/li><li>Link to other content (be it on your own website or others).<\/li><li>Always add a \u2018call to action\u2019.<\/li><li>Optimise your content using keywords relevant to your service or industry.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Get creative<\/strong><\/h3>\n\n\n\n<p>While business may be slower and you have the time, tackle video creation and try creating graphics. This kind of content is unique to your brand, it\u2019s engaging and it works.&nbsp;<\/p>\n\n\n\n<p>Your story-telling needs to be visual and compelling in order to stand out. Creating dedicated content portals and microsites to engage and educate your&nbsp;audience or infographics which are shareable, are all ways in which to grab attention.<\/p>\n\n\n\n<p>Now is the time to give your audience something they wouldn\u2019t otherwise have received if it weren\u2019t for the current global crisis.&nbsp;Unprecedented times call for unprecedented measures&nbsp;and lots of brands are breaking protocol&nbsp;to benefit others.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2018\/06\/hands-woman-laptop-working-1024x682.jpg\" alt=\"Content Marketing Agency \" class=\"wp-image-9092\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">For example, restaurants are releasing the recipes of their fan-favourite dishes so that their loyal customer base can recreate them at home. Sportswear brands are offering free access or reduced subscription rates to their training apps, while many of their stores that sell their clothes are closed. The training tips and exercises they are offering provides content that is still on-brand and will be of value to their fitness-focused customer base.<\/p>\n<\/div><\/div>\n\n\n\n<p>The list of content opportunity is endless but the overriding principle our&nbsp;content marketing agency&nbsp;impart with you is simple, be useful! When you do something different, it stands out. When you do something meaningful, it counts. If you are able to, find a way to show your support for the NHS. For example, brands are offering reductions to their services or products to NHS workers. This is a worthy cause and shows your brand\u2019s sense of authenticity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create a community<\/strong><\/h3>\n\n\n\n<p>If you can\u2019t meet with people face-to-face, online is the answer. At this time, aggressive sales tactics won\u2019t work but offering advice and uplifting people is the priority.<\/p>\n\n\n\n<p>Listen to what your audience want in terms of content and advice. As an example, our&nbsp;content marketing agency&nbsp;knew that&nbsp;<a href=\"https:\/\/www.verriberri.co.uk\/marketing-in-covid-19\/\">marketing during a downturn<\/a>&nbsp;was still necessary for the survival and future success of many businesses. We knew that many SMEs may be in turmoil and unsure on the next steps to take. We wanted to create a space where local, Essex businesses could gain support from other companies and free advice, where possible, so we set up a&nbsp;<a href=\"https:\/\/www.facebook.com\/groups\/CoronavirusBusinessAdvice\/\">Facebook group<\/a>&nbsp;for local business owners to join. Creating a sense of community during a period of struggle was important to us and amplified our core value: \u2018VerriBerri are passionate about helping businesses succeed.\u2019<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2018\/07\/pexels-photo-1024x526.jpg\" alt=\"Make the Most of Your Content Marketing\" class=\"wp-image-9150\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Whether you are running a weekly, live Instagram story to encourage discussions <a href=\"https:\/\/www.verriberri.co.uk\/podcast-marketing-agency-essex\/\">among your audience or online talks and podcasts<\/a>, this kind of content ensures that while your customers may not be able to visit your store or use your service right now,\u00a0when they are able to again, they won\u2019t forget you. Now is the time to build and solidify relationships, it will be invaluable for the future of your business.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>We are here to help<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.verriberri.co.uk\/what-is-marketing\/\">We understand that some brands will be in a better position than others to build opportunity from adversity during this pandemic<\/a>. However, as many hospitality brands are testament to on social media, <a href=\"https:\/\/www.verriberri.co.uk\/content-marketing-agency-2\/\">even those hit the hardest with forced closures are producing brand assets as part of compelling content marketing campaigns.<\/a><\/p>\n\n\n\n<p>If you\u2019d like to <a href=\"https:\/\/www.verriberri.co.uk\/essex-content-marketing-agency\/\">learn more about our&nbsp;content marketing&nbsp;agency<\/a>&nbsp;and how we can help your brand, then get in touch today! <a href=\"https:\/\/www.verriberri.co.uk\/customer-perception-of-value\/\">Contact us on 01376 386 850 for a no obligation chat with one of our team.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Content Marketing Agency&nbsp;tips on making a meaningful connection Content marketing is not only King, it has become crucial during a global crisis. The current COVID-19 pandemic has put many businesses under levels of strain they may never have felt before. With large numbers in the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,119],"tags":[178,134,180,120,197,20],"class_list":["post-17618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","tag-b2b-content-marketing-agency","tag-content-and-social-media-agency","tag-content-marketing-agency","tag-content-marketing-strategy","tag-essex-marketing-consultant","tag-marketing-agency-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17618"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}