{"id":17636,"date":"2020-04-23T07:54:00","date_gmt":"2020-04-23T07:54:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17636"},"modified":"2020-04-23T07:54:00","modified_gmt":"2020-04-23T07:54:00","slug":"fashion-marketing-agency-3","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/04\/23\/fashion-marketing-agency-3\/","title":{"rendered":"fashion marketing agency"},"content":{"rendered":"\n

Finding The Perfect Fit With A Fashion Marketing Agency, Top Tips<\/strong><\/p>\n\n\n\n

It\u2019s an astonishing how many people dream of running a successful fashion brand. The cold, hard reality, however, is that very few manage to turn that dream into something concrete and successful<\/a>. The industry is saturated, tough and doesn\u2019t suffer fools gladly, of that there\u2019s no doubt. But most people don\u2019t even get a fighting chance to begin with. Usually this is because the marketing is poor, and sometimes even non-existent. The team here at VerriBerri, a fashion marketing agency based in Essex; ha<\/a>ve put together this compendium of free marketing tips<\/a> and tricks so that you can stride through this changeable industry with a newfound swagger.<\/p>\n\n\n\n

Social Media Is Your Friend<\/strong><\/h3>\n\n\n\n

Social media often gets a bad rep, and to be fair, a lot of the time it faces valid criticisms. Platforms such as Twitter<\/em> are hotbeds of hate, breeding grounds for trolls who have nothing better to do than bring people down<\/a>. As well as that; it\u2019s primarily thanks to social media that the problem of fake news circulation has become so globally widespread. That being said; social media still has its place within this world and you can definitely use it to your marketing advantage.<\/p>\n\n\n\n

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The obvious advantage that it gives you is increased exposure, something that\u2019s especially crucial for a fashion brand. You can easily build your brand up and all you need to do is a bit of hard work and have some simple social media knowledge. If there\u2019s one thing this\u00a0fashion marketing agency\u00a0advocates when it comes to social media marketing, it\u2019s consistency. By adopting a consistent approach, scheduling what and when you post, will maintain a sustainable growth. <\/a><\/p>\n<\/div><\/div>\n\n\n\n

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This is far better than a sudden spike in followers who have seen a paid ad; who will likely only follow you for a few days before realising you didn\u2019t have much beyond that ad. It doesn\u2019t take a genius to work out that for such a visual medium as fashion you should be choosing an equally visual platform. <\/a>So, you should be mainly targeting Instagram for your fashion brand. <\/a>Following that, build up a loyal, local following first. Target those longer hashtags that are locale-specific to really drill down a solid foundation for your brand. You can\u2019t expect to access the national and international fashion market if nobody even knows about you in your local town!<\/p>\n\n\n\n

Another new piece of the fashion puzzle is the use of influencers and collaborations within your brand\u2019s marketing strategy. Ten years ago, the word influencer wasn\u2019t even in the dictionary, now it\u2019s become the dream job for some children growing up! It\u2019s beyond surreal just how quickly the world continues to change. People are tending to see beyond the truly massive influencers now, their paid product advertising can be seen through in an instant. <\/p>\n\n\n\n

What you want to be targeting as a fashion brand is the smaller, more niche influencers who would genuinely like to promote your product. Those that would happily wear your clothing regardless of whether you were supporting them financially or not. <\/a>In terms of collaboration, look to work with those designers and fashion brands that really align with your own brand\u2019s values and ethos. Don\u2019t shoehorn in collaborations for the sake of it because this will comes across as confused and contrived as a project.<\/p>\n\n\n\n

Build Up Your Connections<\/strong><\/h3>\n\n\n\n

Network as much as is humanly possible<\/a>. The barriers and confines that once would\u2019ve prevented you from connecting with leading industry professionals simply aren\u2019t there anymore. Platforms such as LinkedIn<\/em> allow you to put yourself out there. You can mingle with the sorts of businesses that you aspire to sit beside within the industry. Attend networking events and become a brand name that people recognise. Just like with social media, there\u2019s no substitute for hard graft in terms of brand building. Becoming a bigger brand is the cumulative result of months of continual work, years even. Accepting that this hustle is going to be a primary component of your fashion brand\u2019s success is vital. In fact, we\u2019d argue it\u2019s one of the most important lessons that this fashion marketing agency can teach you.<\/p>\n\n\n\n

Always Keep A Keen Eye On The Future<\/strong><\/h3>\n\n\n\n

Given that fashion does indeed change so quickly, you need to be an expert on the industry. Read up on the latest trends; the guiding industry insights and follow those industry professionals who really know what they\u2019re talking about. In this way, you can try to jump on the newer trends before your competitors do. We\u2019re not saying you should abandon your brand\u2019s hallmarks in favour of the emperor\u2019s new clothes; but there\u2019s certainly no harm in trying to incorporate the more solid-looking trends into your clothes in some way.<\/p>\n\n\n\n

Take A Step Back<\/strong><\/h3>\n\n\n\n
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Sometimes in order to move forwards you have to stop examining all aspects of your fashion brand with a microscope, and instead look at it with bigger-picture thinking. Think of your brand as a whole and ask yourself whether you could sum up the core values or message of your brand in a couple of sentences. If you find that you can\u2019t then you need to address this. <\/p>\n<\/div><\/div>\n\n\n\n

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In our fashion marketing agency\u2019s experience<\/a>, a lot of brands fail because they don\u2019t have a clear vision, they don\u2019t know themselves what they stand for and this in turn leads to customers not knowing either. It\u2019s no surprise that these are the brands that don\u2019t survive. Even if you don\u2019t have a niche <\/em>per se; your brand should still stand for something, whether it\u2019s values, a style of clothing, manufacturing methods. Whatever it is, find it and capitalise upon it.<\/a><\/p>\n\n\n\n

Contact our Fashion Marketing Agency<\/h3>\n\n\n\n

The world of fashion chops and changes more than a tailor or seamstress, and stitching yourself into the industry\u2019s lining for any extended period of time requires you to put in the work! <\/a>So, if you\u2019d like to find out more about our fashion marketing agency<\/a>, then get in touch! Contact VerriBerri today on 01376 386 850<\/a>. We\u2019d love to hear more about your fashion brand and where you think you could take it.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Finding The Perfect Fit With A Fashion Marketing Agency, Top Tips It\u2019s an astonishing how many people dream of running a successful fashion brand. The cold, hard reality, however, is that very few manage to turn that dream into something concrete and successful. The industry is…<\/p>\n","protected":false},"author":3,"featured_media":12411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,149],"tags":[146,148,150,151],"class_list":["post-17636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-fashion-marketing-and-pr","tag-fashion-brand-marketing","tag-fashion-marketing-agency","tag-fashion-marketing-london","tag-fashion-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17636"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}