{"id":17646,"date":"2020-04-25T06:47:00","date_gmt":"2020-04-25T06:47:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17646"},"modified":"2020-04-25T06:47:00","modified_gmt":"2020-04-25T06:47:00","slug":"pr-agency-in-essex-2-2","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/04\/25\/pr-agency-in-essex-2-2\/","title":{"rendered":"PR Agency In Essex"},"content":{"rendered":"\n

A PR Agency In Essex Isn\u2019t A One-Trick-Pony<\/strong><\/p>\n\n\n\n

For those people that know what PR constitutes, they seem to think that its benefits lie solely in securing coverage and exposure in publications, magazines and various other outlets. This couldn\u2019t be further from the truth and those that think PR teams work with a one-track mind are way off the mark. <\/p>\n\n\n\n

Whilst it is of course their main remit, the benefits of PR work also spill out in various other ways beyond articles in magazines. The team here at VerriBerri, a leading\u00a0PR agency in Essex<\/a>, wants to touch upon how multi-faceted PR\u00a0really\u00a0<\/em>is within this blog. Just because something has a main purpose, doesn\u2019t mean it can\u2019t have beneficial side effects on top.<\/p>\n\n\n\n

First & Foremost<\/strong><\/h3>\n\n\n\n
\"Pr<\/figure>
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Let\u2019s touch first upon why PR helps through its primary function. If you\u2019re a brand that\u2019s just setting out into the world of business; then the chances are that, unless you\u2019re Richard Branson, nobody is going to have a clue who you are. There are certain industries where this issue is particularly prevalent; fashion and music being pertinent examples. These industries are so saturated anyway that a newcomer will often find themselves flailing around like a minnow. <\/p>\n<\/div><\/div>\n\n\n\n

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If you use a PR team on the other hand, you\u2019ll find that huge ocean becomes much more manageable. A PR team will take your brand, consume as much information about it as possible with your help<\/a>, and then pitch to appropriate journalists and publications to secure article and editorial features. You can instantly see that this alone would be hugely beneficial to a brand just starting out, but there\u2019s so much more that the work of a PR agency in Essex will lead to beyond this.<\/p>\n\n\n\n

More Content Equals More Recognition<\/strong><\/h3>\n\n\n\n

Rome wasn\u2019t built in a day, and nor will your brand be. Whilst I don\u2019t expect you to forgive the laboured analogy, necessarily, I want you to take stock of the message. Companies exclaiming with great enthusiasm that they can make you an overnight success are lying to you, pure and simple. They\u2019ll either be offering you a pyramid scheme, or an advertising scheme based on paid advertising which, whilst effective enough, will use up a lot<\/em> of your capital. The more your brand\u2019s name is dotted about over both print and online publications, the more your brand\u2019s name is going to begin to stick. The world\u2019s largest brands had to build to get to where they are now.<\/p>\n\n\n\n

Better SEO<\/strong><\/h3>\n\n\n\n
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Have you ever heard of something called backlinks? No? Well, in SEO terms they\u2019re worth their weight in digital gold. <\/a>Link equity is incredibly important in the world of SEO (short for Search Engine Optimisation<\/em>). A backlink is simply a link to your website appearing on another website\u2019s pages. They tend to be secured through online articles and by appearing in other brands\u2019 blogs, both of which are secured through PR means. Establishing better SEO will mean your brand\u2019s website appears further up the results pages of all the major search engines. In reality, it is mostly Google<\/em> that anybody is concerned with and, in spite of their myriad daily algorithm changes; one thing that remains strong in their eyes is the value of backlinks.<\/p>\n<\/div><\/div>\n\n\n\n

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A New World Requires New Thinking<\/strong><\/h3>\n\n\n\n

Social media has taken the world by storm over the past decade or so. Gone are the days of cringe worthy MSN<\/em> email addresses and Bebo<\/em> accounts. Now, a PR team will specifically target securing collaborative work with influencers and bloggers. They in turn will mention your brand in their posts\/stories. What\u2019s the good of this, you may be asking? Well, bearing in mind that some of these accounts have tens of thousands of followers, hundreds of thousands even, the sheer scale of audience which your brand is being exposed to is only ever going to be beneficial. <\/p>\n\n\n\n

In fact, there\u2019s a train of thought which suggests that social media exposure is just as valuable if not more so than more traditional means of PR exposure such as online articles. In reality, they both have their place but anyone that tries to dispel the benefits of social media doesn\u2019t know what they\u2019re talking about.<\/p>\n\n\n\n

Something About Woods And Trees<\/strong><\/h3>\n\n\n\n

People don\u2019t ever seem to fully understand just how beneficial an external perspective or point of view can be. When you love your brand; you become entrenched within it, absorbing every facet and detail until there\u2019s nothing left to know. You know it upside-down, inside-out and that is only right. A business owner that doesn\u2019t live and breathe their company has to be questioned. That commitment brings with it an issue. <\/p>\n\n\n\n

You simply can\u2019t view your company objectively when you\u2019re that involved. What a PR agency in Essex can offer you is objectivity and that in itself is invaluable. They\u2019ll not only be a wholehearted ally to your brand, they\u2019ll evaluate and assess it in ways that you wouldn\u2019t be able. Thus follows a stream of constructive criticism, fresh perspectives and interesting angles to explore with which your brand can use to move forward. Agencies are therefore vital to brands that are in any way stagnating or lacking for ideas.<\/p>\n\n\n\n

Contact Our Pr agency in essex <\/h3>\n\n\n\n

It is vital to consider PR when you\u2019re examining your brand\u2019s marketing strategy. Whatever size of business, PR offers you something that you can\u2019t replicate in-house<\/a>. PR is all the more important in the cases of small businesses and SMEs where establishing a foothold within an industry is already so difficult. Their benefits are manifold and not to be underestimated. There are aspects of marketing where you can get away with undertaking it in-house; PR is not one of those disciplines, however. It\u2019s simply too complex and requires too much expertise. So, if you\u2019d like to find out more about our PR agency in Essex, then get in touch! Contact VerriBerri today on 01376 386 850. We\u2019d love to discuss further where we could take your company. If you\u2019ve plateaued as a business, PR will unlock new areas of growth.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A PR Agency In Essex Isn\u2019t A One-Trick-Pony For those people that know what PR constitutes, they seem to think that its benefits lie solely in securing coverage and exposure in publications, magazines and various other outlets. This couldn\u2019t be further from the truth and those that…<\/p>\n","protected":false},"author":3,"featured_media":16021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,139],"tags":[185,8,211,162],"class_list":["post-17646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-public-relations-2","tag-essex-pr","tag-essex-pr-agency","tag-need-a-pr-agency","tag-pr-agency-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17646"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}