{"id":17695,"date":"2020-04-08T10:47:00","date_gmt":"2020-04-08T10:47:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17695"},"modified":"2020-04-08T10:47:00","modified_gmt":"2020-04-08T10:47:00","slug":"food-marketing-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/04\/08\/food-marketing-agency\/","title":{"rendered":"Food Marketing Agency"},"content":{"rendered":"\n

The Importance Of Branding According To A Food Marketing Agency<\/strong><\/p>\n\n\n\n

When it comes to getting people to buy your food product, you\u2019ve got a lot of competition out there. Gone are the days where you had to work around the food available to you. Nowadays, the world truly is your oyster (other seafood items are available). This explosion of choice has led to changes in consumer trends and what the shopper has come to expect. It\u2019s no longer enough to be selling simply a loaf of bread; not when there are roughly two and a half thousand loaf brands to choose from in the aisles at any one time. That\u2019s why marketing matters now more than it ever has done, previously. The team here at VerriBerri, a\u00a0food marketing agency\u00a0in Essex, has put together this marketing shopping lis<\/a>t, explaining how to go about making your product stand out from all the rest.<\/p>\n\n\n\n

Your Eyes Are Bigger Than Your Stomach<\/strong><\/h3>\n\n\n\n

Well, probably not anatomically but you know what we mean. If your eyes are actually bigger than your stomach, then you should probably get that checked out ASAP. We\u2019ve all sat around the table and wolfed down the whole meal, food challenge style. Only then to realise that those extra five roast potatoes may well have ended you. <\/p>\n\n\n\n

\"food\"<\/figure>
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The same goes for marketing, we can\u2019t help but be drawn by what we see. The most successful food products are the ones with the best branding and not necessarily those that taste the best or are made from the finest ingredients. Not that your product is bad, of course! We\u2019re just saying that the biggest brands aren\u2019t necessarily the finest pieces of cuisine to have ever hit the shelves. Combining an objectively\u00a0good<\/em>\u00a0food product, then, with stellar marketing, offers a fully-fledged route to business success.<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

With that in mind, how exactly should you go about making your product stand out on the shelves? Well, there are several key things you can incorporate in to your branding to help with this. Firstly, know who you\u2019re playing to \u2013 it\u2019s a universal truth that you can\u2019t please everyone and nor should you; you simply can\u2019t win \u2018em all. Run through a mental checklist in your head and figure out not just what demographic you\u2019re aiming at; but what subsets and categories of people within that which you\u2019re aiming at. For example, if you sell loose-leaf tea products and pride yourself on your elegance, then pastel colours and a more paired back look lends itself to the sophisticated air you\u2019re trying to achieve. If, on the other hand, you\u2019re looking to market a kids\u2019 lunchbox-filler brand, then bold and whacky designs are more appropriate.<\/p>\n\n\n\n

Once you\u2019ve ascertained who it is you really want to be buying your product, then consider your name and your logo. The best-performing brands (that aren\u2019t supermarket homebrand items) are those with distinctive and catchy names, and a logo that\u2019s memorable. The graphic design and content teams of a food marketing agency are experienced at brainstorming ideas for both a product\u2019s name and its logo. It\u2019s worth spending more time on getting this right now<\/em>, rather than having to rebrand down the line.<\/p>\n\n\n\n

Get Your Product Known Beyond The Supermarket<\/strong><\/h3>\n\n\n\n

Ideally, you want people to already have you in mind before they even step through the doors of the supermarket. As they pass that hot flush of air upon entering, your brand is what they should be aiming for. Having people decide upon your product whilst browsing the aisles is of course fantastic, however that pre-emptive decision is even better. This means increasing brand exposure through various means. <\/p>\n\n\n\n

\"Essex<\/figure>
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Firstly, your food product should be utilising PR, accessing food and drink magazines so as to give it a bit of industry backing and clout. If people have seen you\u2019ve had coverage in renowned magazines, they\u2019re going to start taking more serious note. Beyond that, look to incorporate continual SEO work into your website\u2019s back-end. This will enable your product to climb through the search engine rankings with the aim of being the number one ranking result for your particular food product. The prevalence of social media marketing in recent years has also seen a marked increase with the younger generations highly influenced by what they see on those platforms. If your food product garners traction and builds a following online, this invariably translates into better success of the shelves. These are all facets of marketing that come as standard as part of a\u00a0food marketing agency\u2019s work.<\/p>\n<\/div><\/div>\n\n\n\n

What Do You Offer That Your Competitors Don\u2019t?<\/strong><\/h3>\n\n\n\n

The idea of a USP or Unique Selling Point<\/em> is one of the most fundamental concepts in the business world. What attributes do you have that your key competitors can\u2019t display to match. The difficulty here is that nowadays there are very rarely products which are truly unique. That\u2019s why you have to shift the goalposts slightly as to what constitutes a USP. <\/p>\n\n\n\n

Your food product may not have one distinguishing feature that separates it from all the others, but how about looking at your product in a more cumulative fashion? You can market your brand as the\u00a0one\u00a0<\/em>brand that offers all these little things in one, small features that on their own don\u2019t stand out, but together form a formidable and enticing product. With a twist of a phrase here and a sprinkling of creativity there; you can easily make your brand stand out as unique without it ever having reinvented the wheel, so to speak. If this creativity isn\u2019t your forte, then don\u2019t worry. The team of content creators at a\u00a0food marketing agency\u00a0will be able to work your product\u2019s branding into something individual that stands out.<\/a><\/p>\n\n\n\n

Contact Us<\/h3>\n\n\n\n

Unless you\u2019re one of the already long-established brands within the food industry, you can\u2019t rely on reputation alone to succeed. You need many strings to an even greater number of bows if you want to survive a constantly evolving sector. So, if you\u2019d like to find out more about our\u00a0food marketing agency, then get in touch! Contact VerriBerri today on 01376 386 850. We\u2019d love nothing more than to sit down and see how we can help your food brand flourish!<\/p>\n","protected":false},"excerpt":{"rendered":"

The Importance Of Branding According To A Food Marketing Agency When it comes to getting people to buy your food product, you\u2019ve got a lot of competition out there. Gone are the days where you had to work around the food available to you. Nowadays, the…<\/p>\n","protected":false},"author":3,"featured_media":16957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,119,127,123,124],"tags":[126,181,128],"class_list":["post-17695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-hospitality-pr-and-marketing","category-seo","category-social-media-2","tag-food-and-drink-social-media-marketing","tag-hospitality-pr-agency","tag-hospitality-social-media-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17695"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}