{"id":17734,"date":"2020-04-30T14:17:00","date_gmt":"2020-04-30T14:17:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17734"},"modified":"2020-04-30T14:17:00","modified_gmt":"2020-04-30T14:17:00","slug":"hospitality-pr-agency-3","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/04\/30\/hospitality-pr-agency-3\/","title":{"rendered":"UK Hospitality PR agency"},"content":{"rendered":"\n

The Importance Of Hospitality PR Coming Out From COVID-19<\/strong><\/p>\n\n\n\n

At the moment, it\u2019s difficult to envisage life back in normality. It hasn\u2019t taken long for the surrealistic nature of the lockdown to have become our new reality. This will pass, however, no matter how long that may take; we will come through and return to some semblance of normality in the coming months. <\/p>\n\n\n\n

When this easing does occur, businesses will start going back to work and the hospitality sector is one that has <\/em>to bounce back strongly. Mainly because it\u2019s been one of the most, if not the <\/em>most hit industry. The team here at VerriBerri, a leading hospitality PR agency in Essex, <\/a>realises the importance of putting in work now in order to rebound strongly going forward.<\/p>\n\n\n\n

Stay Relevant<\/strong><\/h3>\n\n\n\n

One of the biggest dangers of the pandemic for hospitality businesses asides from the obvious one of simply surviving, is staying relevant. Nobody is using hospitality businesses as it stands. When you don\u2019t use something for an extended period of time; that certain something begins to fade and filter out of the mind, purely because it isn\u2019t being used. This fading brand recognition can be killer for a business if you\u2019re not weary to it. <\/p>\n\n\n\n

Doubling down on your exposure and coverage at this time is therefore going to be crucial to your rebuilding effort post-pandemic. There are going to be so many restaurants and hotels vying for people\u2019s attention in the future, you can\u2019t afford to take your foot off the pedal.<\/p>\n\n\n\n

A hospitality PR agency has a team of PR specialists<\/a>, from executives through to assistants whose job it is to secure you that vital coverage. Working on behalf of your hospitality brand, they will process the main messages and selling points of your brand, and pitch it to journalists at leading publications. The hospitality industry is one that still very much relies on reputation and word of mouth from leading industry bodies. <\/p>\n\n\n\n

Even with review sites such as TripAdvisor<\/em> nipping at the tails of these more traditional heavy-hitters, securing a piece in a leading magazine is still one of the most sure-fire ways of cementing reputation that\u2019s out there. Importantly, these PR specialists will work on securing coverage in both print and digital media. At the minute, people aren\u2019t going out and buying physical copies of magazines. What they are doing, however, is spending a lot <\/em>of time surfing the internet.<\/p>\n\n\n\n

Broaden Your Reach<\/strong><\/h3>\n\n\n\n

Now is not the time to buckling down on one area in particular. Now is the time to incorporate as many useful tools at your disposal as is possible. One such tool is social media marketing. We\u2019ve just touched upon the fact that people, having nothing else to do, are currently spending a lot of time online. Most of that internet time is spent on their phones, of which a huge proportion is spent on various social media channels. People crave things even more when they can\u2019t have them, which means a lot of people currently are \u2018window-shopping\u2019 for holidays, hotels and restaurants that they can cling to for beyond the crisis. So, with that in mind, take a look at your social media channels as they currently stand. Do you think they\u2019re portraying the adventure\/luxury\/comfort\/quality that is necessary to reel people in? If not, then why not?<\/p>\n\n\n\n

Social media needn\u2019t be as tedious or tricky as many people make out. Implementing curated content and themes into your accounts is crucial;, but that\u2019s not to say that you yourself have to do it. A hospitality PR agency<\/a> will almost always have its own team of social media specialists. These aficionados live, breathe and sleep social media. They know the trends inside out and love nothing more than to take on an account and start growing it organically. They will curate the content for your brand, schedule it so that there\u2019s consistency on your account (something that\u2019s crucial for continuous social media growth) and handle user enquiries and comments. There\u2019s no excuse, then, for not having top-quality social media channels, especially at a time like now. <\/p>\n\n\n\n

Factor In Change Now<\/em>, Not Later<\/strong><\/h3>\n\n\n\n

Even when things do go back to normal, there\u2019s very little chance that that normal<\/em> will be what we would\u2019ve described it as, previously. Social distancing measures will no doubt carry on long into the future. People are going to be more inclined, therefore, to prioritise those hospitality establishments which better enable them to follow these measures. Restaurants, for example, that introduce much greater distances between their tables. Hotels can implement Perspex screens between receptionists and guests, as well as adopting even stricter and more regular cleaning routines. By implementing these changes visibly<\/em> into your codes of conduct; best practices and also into the public eye by utilising PR exposure (make sure people know what proactive steps you\u2019re taking to ensure their future safety.) You\u2019ll slip into the sub-conscious of more people as a business that they can trust; one that they\u2019re willing to step foot into beyond the outbreak.<\/p>\n\n\n\n

Accept It Won\u2019t Be Easy<\/strong><\/h3>\n\n\n\n

This is something you\u2019ve almost certainly already realised, but it\u2019s going to be a long, old road to industry recovery. The hospitality sector is going to be permanently scarred and changed by this virus; so adaptability and diversification is essential where you\u2019re able. To use restaurants as an example once more, many eateries that didn\u2019t previously offer takeaway services are doing so and it would make sense for them to continue to do so well into the future.<\/p>\n\n\n\n

Hotels, restaurants and other hospitality businesses are having a rough old time of it at the minute. You can mitigate some of this stress, however, by focusing on what you can <\/em>control, as opposed to getting bogged down in the uncertainties. So, if you\u2019d like to find out more about our hospitality PR agency<\/a>, then get in touch! Contact VerriBerri today on 01376 386 850. We\u2019d love to discuss how your hospitality business can get back on track once all of this is over.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Importance Of Hospitality PR Coming Out From COVID-19 At the moment, it\u2019s difficult to envisage life back in normality. It hasn\u2019t taken long for the surrealistic nature of the lockdown to have become our new reality. This will pass, however, no matter how long that may…<\/p>\n","protected":false},"author":3,"featured_media":16136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,127,139,123,124],"tags":[181,128,131,182,132],"class_list":["post-17734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-hospitality-pr-and-marketing","category-public-relations-2","category-seo","category-social-media-2","tag-hospitality-pr-agency","tag-hospitality-social-media-agency","tag-pr-agency-for-restaurants","tag-restaurant-crisis-management-agency","tag-restaurant-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17734"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}