{"id":17803,"date":"2020-05-08T09:36:00","date_gmt":"2020-05-08T09:36:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17803"},"modified":"2020-05-08T09:36:00","modified_gmt":"2020-05-08T09:36:00","slug":"social-media-marketing-agency-2","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/05\/08\/social-media-marketing-agency-2\/","title":{"rendered":"Social media marketing agency"},"content":{"rendered":"\n

Our Social Media Marketing Agency – Thoughts On TikTok<\/strong><\/p>\n\n\n\n

The rise of TikTok over the past year has been astronomical. The content-creation app revolving around short-form videos now has over 800\u00a0million<\/em>\u00a0users across the globe. Considering just how new a platform it is \u2013 having only started back in September 2016.- that\u2019s one seriously impressive figure. But why exactly has it taken off in the way that it has? Kids are using it, grandparents are using it \u2013 kids are doing it\u00a0with<\/em>\u00a0their grandparents (see a certain Dame Judi Dench\u2026). The team here at VerriBerri, a leading\u00a0social media marketing agency\u00a0in the South-East<\/a>, wanted to put their finger on what exactly makes TikTok, well,\u00a0tick<\/em>.<\/p>\n\n\n\n

What\u2019s The Appeal?<\/strong><\/h3>\n\n\n\n
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Now, I have a confession to make here, I was one of the TikTok non-believers for a very long time. Even now, I\u2019m by no means a religious user of it, but one thing I can\u2019t deny is how fun, engaging and, strangely, how community-driven it is. It has tapped into a niche that was previously unfilled by the other leading social media platforms<\/a>. One of the definitive traits of today\u2019s generations is the short attention span and TikTok plays into that perfectly. <\/p>\n\n\n\n

We asked around our\u00a0social media marketing agency\u00a0what they thought the main plus-point of TikTok was?<\/a> Their answer? Resoundingly, it was the brevity of the videos. The short duration meant you could digest lots of\u00a0different<\/em>\u00a0information but in a smaller amount of time. As a platform, it doesn\u2019t take itself too seriously; self-depreciative humour is the dish of the day when it comes to TikTok! There\u2019s less of the pretence surrounding it than on\u00a0Instagram<\/em>, say, whilst the toxicity that pervades\u00a0Twitter<\/em>\u00a0is seen much less on TikTok videos.<\/p>\n<\/div><\/div>\n\n\n\n

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Challenges And Trends<\/strong><\/h3>\n\n\n\n

The semi-gamification of TikTok is another reason it\u2019s seen such success. The dance challenges and other trends that have circulated amongst its users mean that people can\u2019t help but be drawn in, subsequently sharing it to a larger and larger audience. With the help of these challenges, TikTok has tapped into a deeply primal, human fear \u2013 FOMO<\/em>. It\u2019s hard not to be struck by the fear of missing out (FOMO), especially when everyone is seemingly talking about the latest TikTok viral sensation. This feeds into a cycle as the more people that then participate or get on board with the platform, the more who don\u2019t use it will be subjected to the usual \u201chave you seen the new X & Y on TikTok?!\u201d. As a social media marketing agency, our job has always been to tap into human traits and trends, and TikTok is jam-packed with them.<\/p>\n\n\n\n

Part Of A Bigger Societal Shift<\/strong><\/h3>\n\n\n\n

Many people under the age of 18 were already beginning to shift away from media such as television before TikTok\u2019s inception three years ago. Talk to any adolescent and the chances are there\u2019ll be able to name you as many famous YouTubers as they are household-name actors. Teenagers like to have lots of different things going on at once. They like to be messaging their friends, passively watch a YouTube video and scroll through TikTok videos all at the same time. This digital smorgasbord of multi-tasking is something now ingrained into the habitual routines of youngsters the world over.<\/p>\n\n\n\n

Massively Accessible<\/strong><\/h3>\n\n\n\n

TikTok is arguably the most accessible social media platform out there. <\/a>There are little to no barriers from jumping onto it and just creating<\/em>. You can create unique masterpieces, you can create something from a template or something that\u2019s in between the two. There\u2019s no end goal, just a community looking to entertain one another in whatever way possible. <\/p>\n\n\n\n

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A major function of Twitter<\/em> is to inform; Instagram<\/em> is used to promote, brand, market and collaborate. But TikTok? It\u2019s used to entertain, and not a lot else beyond that. It\u2019s blissfully simple, then, in its success. It doesn\u2019t rely on huge swathes of new features constantly being churned out, its central premise is easily strong enough to keep on bringing people in. This is not something that a lot of social media platforms can boast. The fact that in 2019 it was downloaded more than both Instagram <\/em>and Snapchat<\/em>is a mark of its success.<\/p>\n<\/div><\/div>\n\n\n\n

Some Staggering Statistics<\/strong><\/h3>\n\n\n\n

It\u2019s all very well me spouting out reams of content as to how and why this platform has taken over. But it\u2019s much easier to digest that impact more fully when looking at some statistics. So, here they are!<\/a><\/p>\n\n\n\n