{"id":17809,"date":"2020-05-10T09:29:00","date_gmt":"2020-05-10T09:29:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17809"},"modified":"2020-05-10T09:29:00","modified_gmt":"2020-05-10T09:29:00","slug":"branding-agency-in-essex-2","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/05\/10\/branding-agency-in-essex-2\/","title":{"rendered":"Branding Agency In Essex"},"content":{"rendered":"\n

Setting Up Your Business The Right Way With A Branding Agency In Essex<\/strong><\/p>\n\n\n\n

So, you\u2019ve got a wonderful idea for a business. You have the required funds, you\u2019ve conducted focus groups, carried out extensive market research and worked out a watertight business model. But there\u2019s still something that\u2019s niggling at the back of your mind. What to do about your branding<\/em>?<\/p>\n\n\n\n

There\u2019s nothing more frustrating than knowing that you\u2019ve got a great product or message as a business; but you can\u2019t transfer that into something tangible from a branding perspective. This presents you with two options. You can either hash something together, knowing full well it doesn\u2019t fully capture the tone or essence of the company; or<\/em> there\u2019s option two. You can use a branding agency in Essex. The team here at VerriBerri, a leading agency in the South-East, wanted to explain the benefits of h<\/a>aving your branding m<\/a>anaged externally.<\/a><\/p>\n\n\n\n

Something New<\/strong><\/h3>\n\n\n\n

You can forget all about something old, borrowed and blue; here at our\u00a0branding agency in Essex, we\u2019re focused on providing your start-up something\u00a0new<\/em>.<\/a> Fresh ideas are what we\u2019re all about and we love nothing more than the feeling of that initial brainstorm; where we get a chance to conjure up something where before there was nothing at all. <\/p>\n\n\n\n

\"branding<\/figure>
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With so many businesses out there, it can be difficult to come up with anything remotely new or fresh. This is especially the case if you work in an already heavily marketed industry. Puns induce cringes, logos look tacky and names seem unclear. This happens because business owners tend to look to base the whole branding around one component, a catchy name, for example, as opposed to being led by the brand itself<\/a>. What they look for is a gimmick<\/em>; and if there\u2019s one thing that the world of business doesn\u2019t need any more of, it\u2019s gimmicks.<\/p>\n\n\n\n

The need to search for a gimmick or something a bit tacky usually arises from a lack of confidence; which is understandable. If you\u2019re launching a completely new business from scratch, it\u2019s easy to feel daunted and you may even a little bit of that imposter syndrome<\/em> experience. Take it from us; it\u2019s far better to stick to your guns and launch something that\u2019s true to your brand and more reflective of it, than look for a cheap marketing hike through the use of an overly used pun, let\u2019s say. <\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

If it\u2019s the marketing aspect you\u2019re worried about, \u2018how will people know about my brand?\u2019, for example, then using a marketing agency is a tried and trusted method. Better to build your brand organically to a position where its branding really comes into its own, than to come up with something that is useless in the medium to long term for your business, should it ever want to grow.<\/p>\n\n\n\n

The Complete Package<\/strong><\/h3>\n\n\n\n

You could choose to come up with a name yourself, hire your mate Steve<\/em> to knock up a design and ask the family WhatsApp <\/em>group chat to come up with a witty slogan. The result? You\u2019d probably have something usable, but not much beyond that. Utilising a branding agency in Essex on the other hand; sees everything linked together which is what good branding should be all about. Your logo should tie back to your brand name, and the name should make you instantly recall that soon-to-be famous slogan. The idea of brand<\/em> is a collective recognition and exposure, not just one standout aspect. A true brand is greater than the sum of its parts.<\/a><\/p>\n\n\n\n

\"Branding<\/figure>
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At an agency, graphic designers will work together with content creators and writers on a client, bouncing ideas off one another every step of the way. Edges are smoothed off and clunky words or brush strokes removed. An agency offers both the initial creation, something that most people think they can confidently do, and a review <\/em>process which refines what has been made. Successful branding isn\u2019t usually about a lightbulb moment, no matter what TV shows like Mad Men<\/em> may make you believe. <\/p>\n<\/div><\/div>\n\n\n\n

It\u2019s about concerted effort, trial and error and a willingness to chop and change where necessary. When a business idea is your own pride and joy, it\u2019s very hard to be objective about it. The brand idea you may come up with becomes set in your mind that it\u2019s instantly perfect; that nothing else could sum it up better. This isn\u2019t the best way of going about it. Being objective allows an agency to acknowledge when something may not quite be right, rather than ploughing on regardless of whether it\u2019s going to be successful or not.<\/p>\n\n\n\n

Seeing The Bigger Picture<\/strong><\/h3>\n\n\n\n

When you\u2019re having your branding done, it\u2019s easy to get bogged down in the logo, name and slogan. Whilst these are obviously the main facets of any branding project, you need to consider how what you choose will play into your wider brand recognition. Will your logo, for example, look good in the much smaller grids of social media platforms like Instagram? Will what you come up with bring with it connotations of something completely unrelated?<\/p>\n\n\n\n

There\u2019s nothing worse, after all, than thinking of something and launching it, only for it to bet with derision because it reminds people of something you completely overlooked. The job of a branding agency in Essex is to take into account all these considerations; implementing a more holistic approach into their process ensures that all bases are covered, and that the branding that\u2019s ultimately chosen will work across all fronts.<\/p>\n\n\n\n

Contact Us<\/h3>\n\n\n\n

You can see, then, just how important it is to start your business off from a position of strength. By starting as you mean to go on, you not only convey confidence to your target audience, but you instil a greater confidence within yourself <\/em>as well. So, if you\u2019d like to find out more about our branding agency in Essex, then get in touch! Contact VerriBerri today on 01376 386 850.<\/a> We\u2019d love to sit down and digest your brand\u2019s message so that we can mock up some ideas for you!<\/p>\n","protected":false},"excerpt":{"rendered":"

Setting Up Your Business The Right Way With A Branding Agency In Essex So, you\u2019ve got a wonderful idea for a business. You have the required funds, you\u2019ve conducted focus groups, carried out extensive market research and worked out a watertight business model. But there\u2019s still…<\/p>\n","protected":false},"author":3,"featured_media":14384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,186,121],"tags":[187,188,234,193,189],"class_list":["post-17809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-design-and-branding-agency","category-marketing-agency-essex","tag-graphic-design","tag-graphic-design-agency","tag-graphic-design-agency-in-essex","tag-logo-design-essex","tag-rebranding-agency-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17809"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}