{"id":17866,"date":"2020-05-17T09:25:00","date_gmt":"2020-05-17T09:25:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17866"},"modified":"2020-05-17T09:25:00","modified_gmt":"2020-05-17T09:25:00","slug":"property-developers-marketing-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/05\/17\/property-developers-marketing-agency\/","title":{"rendered":"Property Developers\u2019 Marketing Agency"},"content":{"rendered":"\n

Here\u2019s What A Property Developers\u2019 Marketing Agency Believes You Should Be Focusing On<\/strong><\/p>\n\n\n\n

When everything is so shiny and new; it can be tough to pick out what you should really be focusing on when it comes to your marketing. As a developer, you\u2019re understandably going to want to show it all off, down to every last miniscule mod-con. Bombarding people with information will prove detrimental to your marketing successes. You need to discern what it is that sets your estate apart from others. <\/p>\n\n\n\n

After all, there are so many developments popping up across the nation; that getting ahead of the competition has never proved so important. The team here at VerriBerri, a leading property developers\u2019 marketing agency,<\/a> has compiled a list of the areas you should look to promote more than any other in order to achieve success and sales.<\/p>\n\n\n\n

Clean Living<\/strong><\/h3>\n\n\n\n

We\u2019re living in as environmentally conscious an era as we ever have. The wonderful work of activists; both young and old alike (read: Greta Thunberg and Sir David Attenborough) has prompted outrage, debate and, most importantly, action<\/em>. Bearing this in mind, many people looking to buy a property want to know that it has green credentials. <\/p>\n\n\n\n

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It not only lets them know that they\u2019re doing their bit; but they also want to save on energy bills, wherever possible, and more energy-efficient properties provide this opportunity. So, if, for example, your development\u2019s properties come with an energy-efficient boiler as standard, then make the most of it! Features like these may not offer the glitz and glam that traditional property marketing would\u2019ve focused on, but it\u2019s what people want<\/em> to see.<\/p>\n\n\n\n

You can extend this commitment to the environment beyond the properties, themselves. Many new-build houses have an energy-efficient feature of one sort or another, however very few will go any further. What we mean by this is in the marketing itself. Physical brochures are staples of any development; they provide an interactive and exclusive feel to customers whilst also showcasing the properties on offer. How about making these brochures out of recycled paper? What about going paperless altogether and offering a digital brochure? If you\u2019re seen to be making the effort, then in the subconscious of the buyer you\u2019ll invariably come across as a greener company \u2013 because you are!<\/p>\n<\/div><\/div>\n\n\n\n

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Location, Location, Location<\/strong><\/h3>\n\n\n\n

You can have the best new-build estate in the world; but if it isn\u2019t close to any infrastructural or transport links, then it isn\u2019t going to be very appealing. People will often opt for a slightly smaller house that has a more appealing situation; than the dream home in the middle of nowhere. So, if you\u2019ve got good schools nearby, easy commuter links, a motorway nearby (but not so near that it\u2019s in sight or earshot) and simple access to retail estates; then you need to be showcasing this. <\/p>\n\n\n\n

Here at our property developers\u2019 marketing agency,<\/a> we believe the best way to show off these locale-based features is through graphic design marketing. Our team of graphic designers conjure up infographics that you can implement into your brochure that are more impactful and engaging than simply listing bullet points. If you offer a virtual brochure, then these virtual graphics can be made even more interactive to incorporate moving features to really show off, for example, just how close your estate is to London.<\/p>\n\n\n\n

A Different Kind Of Green<\/strong><\/h3>\n\n\n\n

Do the properties within your new estate come with green space as standard? Do they have killer gardens perfect for entertaining youngsters and adults alike? If the answer is yes, then you\u2019ll have potential buyers coming at you left, right and centre in no time. What\u2019s the best way to market these green spaces? Social media is a pretty good way of going about it. As a property developer, you should be looking to utilise social media platforms as part of your marketing (if you haven\u2019t already). They offer you a much wider audience whilst still offering targeted, location-specific marketing. These platforms offer you the opportunity to curate content and put out images of your gardens\/outdoor spaces that shows them off in the best possible light. Also, it just gives you a nice opportunity to get out in the sun and take some photos!<\/a><\/p>\n\n\n\n

Don\u2019t Skimp On The Specs<\/strong><\/h3>\n\n\n\n
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Now whilst we\u2019re all for showing off the most attractive parts of your home, we\u2019re by no means advocating that you don\u2019t have an extensive detailing of the technical specifications and the nuts and bolts of your properties. It\u2019s very much a balance between style and substance. Too much focus on the more aesthetic extras and people will be sceptical about your development credentials. Too dry<\/em>, on the other hand, and people simply won\u2019t be interested enough to warrant further investigation. <\/p>\n<\/div><\/div>\n\n\n\n

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The best answer, or at least the one that we\u2019re fans of here at our property developers\u2019 marketing agency,<\/a> is to display the technical specs in as sleek and professional a way as possible. Find slightly more attractive ways of displaying them within your brochure (again, infographics, for example) whilst still coming across in a reputable, professional and trustworthy<\/em>manner. Don\u2019t claim to reinvent the wheel if you haven\u2019t, just maximise what you have got and follow the guidance we\u2019ve touched upon.<\/p>\n\n\n\n

Contact us<\/h3>\n\n\n\n

What we\u2019ve mentioned above is by no means an exhaustive list, but it\u2019s a list of the factors that crop up time and time again when people are asked about what\u2019s important to them in a home\u00a0today<\/em>. Many of the new-build estates being built up are fairly similar, therefore you need to optimise your marketing. If you leave it to chance, the chances are you\u2019ll fade away into obscurity. So, if you\u2019d like to find out more about our\u00a0property developers\u2019 marketing agency<\/a>, then get in touch! Contact VerriBerri today on 01376 386 850. We\u2019d love to see what your new property development has to offer, and how we can help with moving it forward!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s What A Property Developers\u2019 Marketing Agency Believes You Should Be Focusing On When everything is so shiny and new; it can be tough to pick out what you should really be focusing on when it comes to your marketing. As a developer, you\u2019re understandably going to…<\/p>\n","protected":false},"author":3,"featured_media":16133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113],"tags":[170,172,202,210],"class_list":["post-17866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-construction-marketing-agencies","tag-pr-for-construction","tag-press-release-for-construction","tag-property-marketing-in-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=17866"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/17866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=17866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=17866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=17866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}