{"id":17938,"date":"2020-05-27T09:21:00","date_gmt":"2020-05-27T09:21:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=17938"},"modified":"2020-05-27T09:21:00","modified_gmt":"2020-05-27T09:21:00","slug":"content-marketing-in-essex","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/05\/27\/content-marketing-in-essex\/","title":{"rendered":"Content Marketing In Essex"},"content":{"rendered":"\n

Need Advice On Content Marketing In Essex?<\/strong><\/p>\n\n\n\n

Unless you\u2019ve been living under an analogue-shaped rock. (I don\u2019t know what that shape would be<\/a> \u2013 maybe hexagonal?) For the past decade or so, you\u2019ll have realised the importance that content now plays in the online world. \u2018Content\u2019 can refer to a huge number of things, from blogs to videos, from memes to podcasts. Leveraging content to your brand\u2019s advantage is proven to be one of the most secure ways of ensuring brand growth<\/a>. The team here at VerriBerri, providers of content marketing in Essex for a whole host of clients, <\/a>wanted to look at some of the main forms of content, and tricks to get the most out of them.<\/p>\n\n\n\n

Podcasts<\/strong><\/h3>\n\n\n\n

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Podcasts have skyrocketed in popularity over recent years<\/a>; so much so that jokes over how many people start one up are now prevalent on online forums and social media platforms everywhere. They are, however, great ways of showcasing authority and expertise on a subject in a way that\u2019s more accessible than blogs to the short attention spans of most people today. The beauty of podcasts is that it\u2019s content that can be taken anywhere. <\/p>\n\n\n\n

People can listen to you on a commute, whilst they\u2019re doing the dishes or whilst they\u2019re at the gym, to name but a few. It removes the framework of having to be browsing on a laptop or scrolling through your phone that traditional forms of content have had surrounding them.<\/p>\n<\/div><\/div>\n\n\n\n

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There\u2019s simply no added value in that for the listener. If your first thought is \u2018let\u2019s make a podcast\u2019 rather than having an idea about something first and then <\/em>realising a podcast would be a good fit, then the chances are it won\u2019t be successful. Of all our tips relating to content marketing in Essex, <\/a>this would be one of the ones we want you to digest the most.<\/p>\n\n\n\n

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Blogs<\/strong><\/h3>\n\n\n\n

Blogs still remain a mainstay of content marketing everywhere. That\u2019s because they not only, like podcasts, offer a chance to display your brand\u2019s knowledge on something, but they\u2019re still great for SEO purposes. You can find a blog on pretty much anything, nowadays, if you look hard enough. Come to think of it, because of SEO, you won\u2019t even have to look too hard if the blogger has done their job properly!<\/a><\/p>\n\n\n\n

Use your blogs as a chance to talk about your brand and the wider industry trends. Use them to offer insights from behind the sector\u2019s curtain that make your customers feel that there getting something which they wouldn\u2019t ordinarily get a chance to hear about. Whilst you\u2019re doing this, consider the keywords you most want to rank for, and look for ways in which you can tactfully place them within your copy. Don\u2019t<\/em>, however, just shoehorn them in for the sake of it as this will have a detrimental impact upon your copy\u2019s SEO value.<\/p>\n\n\n\n

The three main criteria you should be looking to meet when writing any blog is:<\/h3>\n\n\n\n

            Expertise, Authority <\/em>and Trustworthiness<\/em>.<\/p>\n\n\n\n

This is what Google looks for most on any page, on any piece of content, on any blog. So, when you\u2019re writing blogs, always be doing so with these in mind, asking yourself the questions:<\/p>\n\n\n\n