{"id":18683,"date":"2020-06-25T20:20:36","date_gmt":"2020-06-25T20:20:36","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=18683"},"modified":"2020-06-25T20:20:36","modified_gmt":"2020-06-25T20:20:36","slug":"digital-marketing-agency-in-essex-3","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/06\/25\/digital-marketing-agency-in-essex-3\/","title":{"rendered":"Digital Marketing Agency In Essex"},"content":{"rendered":"\n

How To Be Different Using A Digital Marketing Agency In Essex<\/strong><\/p>\n\n\n\n

Do you ever find yourself getting burnt out from what you see online? Your senses are bombarded with content, data and information. Even a brief search on Google leaves you being met with headlines such as; \u2018Five top tricks to smash an avocado!<\/em>\u2019 and \u2018You\u2019ll never believe what X said about Y!<\/em>\u2019 <\/p>\n\n\n\n

What I\u2019m trying to get at here (in a way that\u2019s far too cynical for a person of my age, I\u2019m sure) is that much of the content being churned out claiming to be \u2018shocking\u2019, \u2018different\u2019, \u2018interesting\u2019 or \u2018revealing\u2019 ends up being exactly the opposite. <\/p>\n\n\n\n

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It seems that the more content produced, the poorer the quality much of it ends up being. Perhaps we have a distorted view, seeing as we witness so much of this content day in day out. But we believe that the way in which a brand succeeds online these days is through being different <\/em>\u2013 or at least being true to your values. <\/p>\n<\/div><\/div>\n\n\n\n

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The team here at VerriBerri, a digital marketing agency in Essex<\/a>; wanted to explore some of the ways in which a brand can stand out in today\u2019s online market.<\/p>\n\n\n\n

Be Authentic<\/strong><\/h3>\n\n\n\n

We\u2019ve put this first because we cannot stress how important it is. You\u2019ll get nowhere as a business, online, if you try to be someone you\u2019re not. Know your core values and appreciate that you can\u2019t please or target everybody. <\/p>\n\n\n\n

Many brands fail because they take too broad an approach to their marketing. They try to cast their net over everybody, and spread themselves too thinly in doing so. You can, of course, have some breadth to your approach, and you should always aim to be pushing for wider audiences. There\u2019s a difference, however, between pursuing a targeted approach and taking a scattergun approach. <\/p>\n\n\n\n

On the flipside of this, don\u2019t feign authenticity or be a sickly-sweet crowd pleaser. Above all else, people value honesty, and they will always opt for a firm they deem honest over someone they think is purely trying to grab their money. As a digital marketing agency in Essex,<\/a> we\u2019ve found the businesses who perform best are those that stick to their values. This is something that\u2019s never going to change.<\/p>\n\n\n\n

Don\u2019t Be Afraid To Experiment<\/strong><\/h3>\n\n\n\n

Until this point, you may have always marketed your brand in a certain way, and it may have brought you some success. Straying from this strategy may seem alien, scary even. After all, as humans we\u2019re innately programmed to fear the unknown. There\u2019s much to be gained from dipping your toe into other forms of marketing<\/a>, however.<\/p>\n\n\n\n

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If you\u2019ve focused particularly on email marketing, for example, and have found yourself stifled by recent updates to GDPR regulations, then why not try some blogging?<\/a> Alternatively, if you\u2019ve felt visually your website or your social media channels feel dated, then why not play around with some graphic design software<\/a>. <\/p>\n<\/div><\/div>\n\n\n\n

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It\u2019s very easy, these days, to create high-end looking graphics even without the expensive Adobe-type software. Implementing a custom graphic every other few posts on Instagram, for example, will knock the calibre of your brand image up a couple of notches. <\/p>\n\n\n\n

If you want to take a more multi-faceted approach to your strategy by utilising these other disciplines, but don\u2019t feel able to do them yourself, then don\u2019t worry! We offer these services in-house here at our digital marketing agency in Essex. Our creative output benefits from the fact we\u2019re all under one roof, better enabling collaborative working and project synergy.<\/p>\n\n\n\n

Utilise Modern (More Modern) Marketing Technologies<\/strong><\/h3>\n\n\n\n

Video content has long been touted as the solution to every marketer\u2019s problems. Whilst it\u2019s by no means a miracle form of content, it\u2019s certainly one of the most effective. The benefits of video content marketing are well-documented and various. They include:<\/p>\n\n\n\n