{"id":18941,"date":"2020-07-23T05:06:00","date_gmt":"2020-07-23T05:06:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=18941"},"modified":"2020-07-23T05:06:00","modified_gmt":"2020-07-23T05:06:00","slug":"engagement-ring-pr-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/07\/23\/engagement-ring-pr-agency\/","title":{"rendered":"Engagement Ring PR agency"},"content":{"rendered":"\n

Engagement ring PR agency – More customers, greater revenue. it has a nice ring to it.\u00a0<\/strong><\/p>\n\n\n\n

Who doesn\u2019t love a wedding?<\/a> Who doesn\u2019t love jewellery? <\/a>They\u2019re two things I can confidently say 99% of the population love. What you as a business might not love so much is not being able to effectively reach your target audience. Worldwide, the diamond engagement ring industry is worth approximately $13 billion dollars, crazy, right!<\/p>\n\n\n\n

Ask yourself, how much of your business contributes to that total figure? If you\u2019re guessing \u2018not a lot\u2019, then chances are you are not promoting yourself in the right and most efficient way out there. Not to worry however! VerriBerri is a leading engagement ring PR agency! <\/a>We thought we\u2019d put together some top tips to help you and your business beat the competition and help contribute towards that whopping $13 billion dollars.\u00a0<\/p>\n\n\n\n

How are you using social media in relation to your target audience?<\/strong><\/h3>\n\n\n\n

We live in an era where social media dominates day-to-day life <\/a>and, like it or not, the success of your business. Commonly, Facebook is associated as an \u2018older generation\u2019 type of platform. Therefore, ask yourself, how are you appealing to these people? Make sure you know your age range, it\u2019s not just the younger generation who get engaged. Yes, you have those who have been divorced, and yes, you have those who want to renew their vows.\u00a0<\/p>\n\n\n\n

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Most likely, your main drive of audience from social media here can be from Facebook as their age is likely to be of an older bracket. Once you establish who you are appealing to on each platform, you can tailor your posts to your audience. If you are selling an engagement ring that you know is going to target a younger person, your go-to page would (presumably) be Instagram.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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As silly as this may sound, you are selling jewellery, make sure your pictures on social media are of an exceptional quality! You are in an industry where quite often, if not executed properly, things could seem \u2018dodgy\u2019 to say the least. Are the images that you\u2019re uploading aesthetically pleasing? Are you following a theme on your socials? No, these points aren\u2019t crucial, but they certainly go a long way!<\/p>\n\n\n\n

Public Relations and Marketing<\/strong><\/h3>\n\n\n\n

Before you jump to conclusions, we aren\u2019t just saying this because we\u2019re an exceptional PR and marketing agency (not to be biased!). But this type of publicity can bring you so many opportunities! The use of these elements can drive traffic to your website, attract more revenue and boost your SEO (Search Engine Optimisation). <\/p>\n\n\n\n

Take SEO for example<\/a> here. For those of you who are unfamiliar with what this is, it can in its simplest form be defined as the ranking you\u2019re positioned in on Google against your competitors. For obvious reasons, you want to appear close to the top of the page when researching the topic that your company specialises in. Go and search \u2018engagement rings Essex\u2019 and see how far up your business appears. If it isn\u2019t page 1, then I\u2019m sorry to say it but you\u2019re probably going wrong somewhere.\u00a0<\/p>\n\n\n\n

One of the most effective ways to correct this is through blogging. Blog every day, and even when you\u2019ve had enough of blogging, blog again! Using sites such as WordPress, which is extremely SEO friendly, will help to drive more people to your website and therefore make your website appear higher on Google.\u00a0You can find a list of ways which will make you more SEO friendly online.<\/a><\/p>\n\n\n\n

STALKING, STALKING AND MORE STALKING<\/strong><\/h3>\n\n\n\n

We just can\u2019t get enough of this tool (if we can even call it that). We all know how to do it, and let\u2019s not lie here, we all do it anyway, so why not stalk your competitors?! <\/p>\n\n\n\n

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Look at what they\u2019re doing on their social media pages. Are they hosting competitions to win a free engagement ring? That\u2019s a great way of driving in a new and wider audience, so \u2018copying\u2019 that idea isn\u2019t a bad thing. How often are they posting on their social media and what platforms do they most commonly use? A good place to start is on Instagram, since it can be considered the most effective due to its ability to attract a wider audience through hash-tagging.<\/p>\n\n\n\n

What is their USP? What exactly is niche\u2019 about them? Are you different? If so, how? These are the type of questions that you need to be asking yourself. You are in a very, very, competitive industry. Not only are you up against other independent retailers, but you also face competition from extremely popular high-street stores.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n

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Reviews<\/strong><\/h3>\n\n\n\n

Reviews are like golden nuggets to a business. (Click here to see ours<\/a>) The last thing you want is for a potential customer to research your business and see a review close to the top on Google which says you \u2018provide cheap quality engagement rings\u2019. How are you going to prevent this? PR teams and agencies can help through crisis management. Everyone is going to have a bad experience, it\u2019s inevitable. But this shouldn\u2019t impact your credibility as a business. There are ways to help mitigate these reviews from happening, which in short, include:\u00a0<\/p>\n\n\n\n