{"id":19256,"date":"2020-07-24T22:14:59","date_gmt":"2020-07-24T22:14:59","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=19256"},"modified":"2020-07-24T22:14:59","modified_gmt":"2020-07-24T22:14:59","slug":"organic-seo-agency-in-chelmsford","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/07\/24\/organic-seo-agency-in-chelmsford\/","title":{"rendered":"Organic SEO agency in Chelmsford"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>Organic SEO agency in Chelmsford&nbsp;talks &#8211; Quality Content<\/strong><\/p>\n\n\n\n<p>One of the questions we are most frequently asked is \u2018how do I help my website rank?\u2019<\/p>\n\n\n\n<p>There are a number of factors you need to take into consideration. The three most common are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quality content&nbsp;<\/li><li><a href=\"https:\/\/www.verriberri.co.uk\/link-building\/\">A great linking strategy&nbsp;<\/a><\/li><li><a href=\"https:\/\/www.verriberri.co.uk\/image-seo-tips-you-need-to-know\/\">Optimising your images&nbsp;<\/a><\/li><\/ul>\n\n\n\n<p>You can find the latter two points on other blogs, and we have linked to them too. (All you have to do is click on what you are interested in above.) Today, we are going to talk about great quality content.&nbsp;<\/p>\n\n\n\n<p>Content marketing and a <a href=\"https:\/\/www.verriberri.co.uk\/marketing-essex\/seo-agency\/\">high performing SEO strategy<\/a> are so closely linked they are actually intertwined.&nbsp;&nbsp;The benefits of quality content are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Connection with the site visitor<\/li><li>You can educate the reader<\/li><li>Showing that you are a thought leader in your field<\/li><li>You can build your reputation.&nbsp;<\/li><li>Standing out from the competition<\/li><li>You can increase your search rankings.&nbsp;<\/li><\/ul>\n\n\n\n<p>Let\u2019s be brutal here, what is the main point of your website? It\u2019s to make sales. As such, we can confidently say that with all of the above benefits in mind; the most important one is that you will drive more traffic to see what you are selling.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" style=\"background-color:#e2d4ee\">Contact us for a free review!<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organic search is, without question, the biggest source of website traffic.&nbsp;<\/strong><\/h3>\n\n\n\n<p>Where do you put your best content? The stuff that shows you know exactly what you are doing? That\u2019s right, on your website! Take a look at your analytics and ask yourself; what are the topics that your visitors are most interested in? These are the highest visited pages with the most amount of time spent on them. Ideally, action will be taken from these pages too.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.verriberri.co.uk\/essex-seo-agency-2\/\">Organic content is the best online source for quality leads<\/a>. Depending on the type of key word or key phrase you choose, you can hone in on the user intent. What this means is as follows:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2019\/11\/who-we-are-1024x819.jpg\" alt=\"Essex Marketing agency team members\" class=\"wp-image-360\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Let\u2019s imagine you are selling trainers. If you want to rank for the word \u2018shoes\u2019 not only is this going to be extremely difficult, but it\u2019s also highly competitive. More importantly, what is the intent of the search. Is the user looking for high heeled shoes? A photo of some shoes? Information on how shoes are made? Or do they want to buy a pair of shoes?<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Now let\u2019s narrow it down a little. Now let\u2019s say you choose the key phrase \u2018running shoes\u2019. You are more likely to find people who are looking to buy something, but it\u2019s still a bit hazy.&nbsp;&nbsp;They could still be looking for images or manufacturing information.&nbsp;<\/p>\n\n\n\n<p>So, what we really want are phrases like \u2018running shoe shop London\u2019 \u2013 now we know we have a chance of making a sale!&nbsp;<\/p>\n\n\n\n<p>Based on the type of search query you are attracting; you can start to qualify the leads by way of user intent. You need your search volume to equal quality, which you just can\u2019t do when you are being broad. Equally, you need volume as this gives you a higher chance of conversion. Use tools such as Google Trends to show you the volume of traffic you can expect from a search.&nbsp;<\/p>\n\n\n\n<p>Whilst determining a <a href=\"https:\/\/www.verriberri.co.uk\/marketing-essex\/content-marketing-agency-in-essex\/\">specific ROI for content marketing<\/a> alone can prove difficult; you can track and measure your SEO results, which are a direct reflection of the three SEO activities that our Organic SEO agency in Chelmsford highlighted above.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cost effective.&nbsp;<\/strong><\/h3>\n\n\n\n<p>When compared to other methods of marketing, organic search is the most cost-effective avenue. Although well done SEO will never be cheap, the ROI is astounding. Additionally, although you will need a professional for many elements, you can keep costs down by, for example, helping with content. (If writing copy is one of your skills of course)&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Write for people optimise for Google<\/strong><\/h3>\n\n\n\n<p>This is a concept many struggle to implement, but it\u2019s so important. After all, how did you find this blog?&nbsp;<\/p>\n\n\n\n<p>Your content needs to hit two targets. It needs to appeal to people (i.e. potential customers) whilst answering a problem.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/01\/P1380711-1024x769.jpg\" alt=\"SEO property marketing in Essex\" class=\"wp-image-16028\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Effective copy will prompt people to take action. It could be filling out a form, contacting you, buying a product\u2026 anything that has an end result. SEO copy is effectively sales but written in a way that imparts knowledge. Within this you need to use the keywords and phrases we spoke about earlier; but this should be done in a natural way and not just stuffed into the body of the text.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Additionally, you need to write in a way that attracts attention. Think about the headlines you use. Take this blog for example:<\/p>\n\n\n\n<p><strong>Organic search is, without question, the biggest source of website traffic.&nbsp;&nbsp;\u2013<\/strong>&nbsp;This is a statement that should pique curiosity, if the reader has an interest in growing their enquiries; which I assume is why you are reading this blog.<\/p>\n\n\n\n<p><strong>Cost effective.&nbsp;<\/strong>By explaining that the method of marketing isn\u2019t inaccessible you retain the interest of the reader and they are likely to want to know more.&nbsp;<\/p>\n\n\n\n<p><strong>Write for people optimise for Google \u2013<\/strong>&nbsp;It\u2019s good advice, but what does it actually mean? People will have to read on to find out more.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Size matters.&nbsp;<\/strong><\/h3>\n\n\n\n<p>Well it certainly does to Google! <a href=\"https:\/\/www.verriberri.co.uk\/chelmsford-seo-agency\/\">The ideal length of a blog for SEO in 2020 is circa 2000 words.<\/a> That being said, if you only have enough to say for 1,000 words don\u2019t be unnecessary and pad it out with useless text. This will have the opposite effect to what you want, and people will leave the page. That will cause Google to think you have uninteresting content which will have an adverse reaction for your SEO.&nbsp;<\/p>\n\n\n\n<p>Couple that with the fact that search engines want you to be putting out a blog frequently; ideally twice a week as a bare minimum, and you may face a problem creating engaging content as things can dry up pretty quickly!&nbsp;<\/p>\n\n\n\n<p>No one will tell you how often you should and must blog because it depends on your in-house capabilities, but put it this way; companies who blog 2.5 times a week get a proven 4.5 times more leads than those who publish one blog a week.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/07\/P1390629.jpeg\" alt=\"Seo For Psychologists\" class=\"wp-image-18956\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Furthermore, blogs with over 1,000 words rank better than those without. Google now penalises you for writing \u2018thin content\u2019. This is a blog or page which is short and therefore offers \u2018little to no value\u2019. If you are creating blogs of 300-500 words; you are at risk of putting out thin content and consequentially are wasting your time and potentially, harming your site.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Contact US<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.verriberri.co.uk\/essex-seo-agency-tips\/\">We hope that this short explanation has helped you to understand the value of quality content, and the amazing things that it can do for your site. If you are struggling with either the time or know how, click here to get in touch! Our Organic SEO agency in Chelmsford offer both a consultancy and full-service agency, so can offer as much or as little help as you need.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organic SEO agency in Chelmsford&nbsp;talks &#8211; Quality Content One of the questions we are most frequently asked is \u2018how do I help my website rank?\u2019 There are a number of factors you need to take into consideration. The three most common are: Quality content&nbsp; A&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,119,123],"tags":[243,154,155,192,156,241,157,158],"class_list":["post-19256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-seo","tag-colchester-marketing-agency","tag-essex-seo-agency","tag-marketing-agency-seo","tag-organic-seo-essex","tag-seo-agency","tag-seo-in-essex","tag-seo-marketing-essex","tag-small-business-seo"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=19256"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=19256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=19256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=19256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}