{"id":19512,"date":"2020-08-12T07:48:00","date_gmt":"2020-08-12T07:48:00","guid":{"rendered":"http:\/\/adaml53.sg-host.com\/?p=19512"},"modified":"2020-08-12T07:48:00","modified_gmt":"2020-08-12T07:48:00","slug":"hotel-pr-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/08\/12\/hotel-pr-agency\/","title":{"rendered":"Hotel PR Agency"},"content":{"rendered":"\n

Essex Basted hotel PR agency working across the UK<\/strong><\/p>\n\n\n\n

It\u2019s no secret that us Brits love to travel, especially during the summer. According to BDO, <\/u>UK hotels experienced their ninth consecutive year of rooms yield growth in 2018 which rose by 1.1%. With a growing customer demand; it\u2019s safe to say that the hotel industry is a competitive one, <\/a>and there are new hospitality trends appearing out of nowhere! <\/p>\n\n\n\n

With Airbnb becoming a popular go-to for domestic tourists, the hotel industry truly is the most competitive it\u2019s ever been. This is why some are seeking out to hotel PR agencies, and rightfully so! <\/p>\n\n\n\n

Here at VerriBerri, a specialist hotel PR agency<\/a>; we wanted to help you understand why those in the hotel industry are seeking out the help of PR, and what it can do for your business. <\/p>\n\n\n\n

Awards<\/strong><\/h3>\n\n\n\n

Awards can go a very long way. Have you ever seen \u2018Four in a Bed\u2019 on Channel 4? Safe to say that\u2019s the best publicity a small BnB can receive; (as long as you don\u2019t embarrass yourself and come last!). They win an award at the end of the week if their B&B was voted best by its contestants. <\/p>\n\n\n\n

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An award is symbolic of the service that you offer. If you were granted an award for having the best hotel in London; you would display that and make sure people are aware of it! A PR agency can help you to apply for these types of awards.<\/a> Like anything, applying for rewards on a small-scale is best, then slowly working your way up to more national prizes. They often bring free publicity (that\u2019s what you like to hear) to your hotel and brand! A PR team can search for locally sponsored prizes within your area and slowly build your portfolio up of awards from there. There\u2019s no harm in applying; but a PR team can help you to find the best awards suited to you and give that better chance of winning.<\/p>\n<\/div><\/div>\n\n\n\n

What Is PR?<\/h3>\n\n\n\n

In its simplest form, public relations is a way of connecting your business to your intended audience. This could include working with influencers, or appearing in news, magazines, or trade press articles.\u00a0Effective PR<\/a>\u00a0is likely the best way of building up a positive reputation for your business in the public eye. Now more than ever, customer perceptions of a business is massively impacted by the media\u2019s representation of it. As the leading\u00a0hotel PR agency\u00a0in Essex, we understand the importance of portraying your business as the best in your field. However, going about this can be an extremely confusing and time-consuming process. That\u2019s why by passing us the reins, we can help you in finding the best direction to take your hotel.<\/p>\n\n\n\n

Types Of PR<\/h2>\n\n\n\n

Influencers And Bloggers<\/h2>\n\n\n\n

With more and more people consulting social media instead of travel agents, digital perceptions are becoming increasingly popular. With progressively more young people spending highly on staycations, influencers help to reach a wide audience quickly. As implied by the term, these individuals can massively influence their followers to purchase or experience services that they recommend. Whilst this technique commonly consists of gifting products, it also provides endless opportunities for those in the hospitality industry. There are endless individuals available who specialise in increasing the awareness of certain target audiences. Therefore, once you have identified who you want to attract, we collaborate with the right one to make it happen. Simply gifting a short stay in your hotel can massively increase your reach and awareness for a minimal cost. Not a bad trade, right?<\/p>\n\n\n\n

Travel blogs are also effective tools to help you get people through your door. Featuring your hotel on the top travel blogs can be a significant turning point for your hotel.\u00a0These blogs<\/a>\u00a0provide potential customers with an unbiased view of your hotel, and positive reviews in them can do wonders. This can target those more interested in travel who are specifically looking for a hotel like yours. If done effectively, this can create positive word-of-mouth from respected individuals in the community, greatly increasing your interested audience. This may seem like a lot to take on. Our award-winning PR team has over a decade of experience in this, so whatever the circumstances, we have you covered.<\/p>\n\n\n\n

Newspaper \/ Magazine Articles<\/h2>\n\n\n\n

This is probably the most traditional form of\u00a0PR<\/a>\u00a0and is still as important as ever. Due to the growth in demand for digital services, people believe that this technique is outdated. But this couldn\u2019t be further from the truth! By portraying your hotel well in the media, be it in magazines, newspapers, or the trade press, you can reach the largest possible audience specific to you. This can help get the most possible people onto your website, social media, through your lobby and into your rooms. This type of PR is an excellent way of building up the relationship between your business and your audience. You could include articles about yourself, the hotel\u2019s history, or what makes your hotel stand out from the rest. Whatever direction you choose to take, we have the sufficient capabilities to portray your business in the best possible way.\u00a0<\/p>\n\n\n\n

Get your hotel in the media<\/strong> <\/h3>\n\n\n\n

Perhaps your hotel has just opened. Or maybe you\u2019ve just finished a years-long renovation project. Whatever the situation, a hotel PR agency can help to get you into the press! PR experts have key connections<\/a> which can lead your business into the media and can attract a large number of people. They can write a press release to their local paper or a more national paper (dependent on your business) which outlines the development of your hotel and why people should visit it. <\/p>\n\n\n\n

It\u2019s a great way to display what your business has to offer. As we\u2019ve mentioned, the hotel industry is hugely competitive, so any type of publicity would go down an absolute treat. Try to emphasise to your hotel PR agency on things that you offer which have a human interest. Every Brit loves a good drink, so send over pictures of your newly refurbished or award-winning bar for them to include. It\u2019s tactics like this which will ultimately lead your hotel to seeing a higher turnover and headcount. Positive, newsworthy stories will help your brand connect with your target audience. <\/p>\n\n\n\n

Another point to remember is that PR agencies can help advertise your hotel for bookings. Contacting the media and discussing the idea of using your hotel for a particular local event coming up will not only put your hotel in the papers, but also physically bring them to the hotel for the occasion. This alone will lead to publicity through word-of-mouth and positive reviews (hopefully!).<\/p>\n\n\n\n

Social Media<\/strong><\/h2>\n\n\n\n

You should by now have your hotel on social media platforms, such as Instagram, Facebook and Twitter. Depending on your target audience, you should be posting frequently on each site to engage with potential clients. A hotel PR agency can massively help with this, as agencies know exactly what will link your businesses to a wider community. They can show off the grounds to your hotel through an Instagram video or post, which highlights all of its best features (hint, the king-size bed and en-suite bathroom). <\/p>\n\n\n\n

We say to bear in mind what platform you\u2019re targeting your posts to depending on your audience for a number of reasons. For example:<\/p>\n\n\n\n

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