{"id":19723,"date":"2020-09-02T07:40:00","date_gmt":"2020-09-02T07:40:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=19723"},"modified":"2020-09-02T07:40:00","modified_gmt":"2020-09-02T07:40:00","slug":"essex-seo-agency-tips","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/09\/02\/essex-seo-agency-tips\/","title":{"rendered":"Essex SEO Agency Tips"},"content":{"rendered":"\n

Today, our Essex SEO agency would like to cover some of the basics with regards to your Google ranking, how to increase it, and what search engines like Google are looking for. <\/a><\/p>\n\n\n\n

The Authority Of Your Website <\/strong><\/h2>\n\n\n\n

Domain authority used to be heavily based up how many links you have going into your website. This is no longer the case. Links still do matter of course, but its not the same process as it used to be. For information on link building, click here. In short; quality links and valuable SEO are what you need to worry about.\u00a0<\/a><\/p>\n\n\n\n

In 2020, Google evaluates the quality of your website based upon something called E-A-T; this stands for Expertise, Authority and Trustworthiness. E-A-T can be seen as the domain authority of 2020, essentially making it the \u2018je ne sais quoi\u2019<\/em> of what Google want and need. Simply put, if you cannot consistently prove that you\u2019re an industry expert, one who has a wide depth and breadth of their industry, then Google will not rank you well. <\/p>\n\n\n\n

Google has been explicit in letting people know that they only want to rank \u2018reliable sources\u2019. If you can\u2019t prove that you are a dependable expert then, no matter what you try, it just isn\u2019t going to work. This is why people turn to an Essex SEO agency like VerriBerri to help their website to succeed. <\/p>\n\n\n\n

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In addition to the work you carry out on your website, Google are also looking at off-site factors to determine how (or even if) they should rank your site. Google\u2019s evaluation of how much of an expert you are happens off your site. This makes total sense. After all, any one of us can claim to be an expert, but if other people agree with you (if they write about you on their websites, blogs, or in media articles) then Google is more likely to determine that you know what you\u2019re talking about! <\/p>\n<\/div><\/div>\n\n\n\n

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Furthermore, the mentions can include social media references. If people are communicating with you, and there are consistent ongoing conversations, then the assumption is made that, realistically, there must be something worth saying about you. In turn, this must mean that you have something of value to offer. <\/p>\n\n\n\n

Establish Search Intent <\/strong><\/h2>\n\n\n\n

In 2019, \u2018search intent<\/em>\u2019 was almost a buzz phrase. After all, if you\u2019re searching for a keyword and the content Google<\/a> is pulling up for you isn\u2019t relevant, people wouldn\u2019t use that search engine anymore. As a result, Google will not<\/em> rank content that doesn\u2019t match the search intent. <\/p>\n\n\n\n

As such, your first step is to determine your key phrases then establish the intent behind it. For example, if someone searches \u2018tables<\/em>\u2019 they could be looking for images of tables, something to do with times tables, information on how to build a table\u2026 the list is endless. \u2018dining table<\/em>\u2019 is a little more specific and the intent is clearer but it\u2019s still vague. However, if your determined key phrase is \u2018oak dining table next day delivery<\/em>\u2019 the intent is completely clear; someone is in desperate need of an oak dining table!<\/p>\n\n\n\n

Some studies show that keyword-rich URL\u2019s get 45% more clicks when compared with posts that don\u2019t match the search query. This becomes even more likely if the key phrase is at the start rather than the end of the URL. Take a look at this blog, for instance, the search phrase \u2018Essex SEO Agency<\/em>\u2019 is right at the start.<\/p>\n\n\n\n

Make sure that you write meta descriptions for each of your pages, and make sure that they are completely unique. This is a simple fix that increases your website click through rate by around 6%. <\/p>\n\n\n\n

Visual And Video Search <\/strong><\/h2>\n\n\n\n

It\u2019s not a gamechanger yet, but we, and other SEO experts, think it will be. There are plenty of visual platforms out there which have millions of users. Pinterest, alone, has 600 million searches every month!<\/a><\/p>\n\n\n\n

It\u2019s still something that is in its infancy and it\u2019s already very effective. As we\u2019ve put in a previous blog, given how highly Google ranks unique video content, we don\u2019t think it will be too far in the future that they feel the same about using your own imagery and moving away from stock photographs. <\/p>\n\n\n\n

When you upload an image on your site, you need to, just like normal SEO, optimise that graphic. As such, it\u2019s vital that you use descriptive file names and write alt text on each one. Additionally, Google now prioritise websites where the image is high and central on a page. <\/p>\n\n\n\n

Video search has always been popular, but it\u2019s becoming more true with every passing day. By 2021, it\u2019s estimated that 80% of online traffic will be video-driven. If video isn\u2019t part of your ongoing digital marketing strategy, then it certainly needs to be! <\/p>\n\n\n\n

If you are struggling with executing this, our Essex SEO agency would love to help. We have in-house designers, videographers and photographers who can help you. Click here to get in touch. <\/p>\n\n\n\n

When you upload a video, it absolutely must<\/em> be optimised; you can do this through YouTube. We did create brief guidelines on how to do this a few weeks ago, so click here to find out how<\/a>. Once you\u2019ve done this, you can then embed your video content into a blog or page. We would always want you to link video content to a topic that is related to the content on the page. <\/p>\n\n\n\n

If you don\u2019t have the time or know how to effectively, and importantly, consistently, carry our organic SEO on your website, then why not get in touch with our Essex SEO agency? Just click here to fill out our online form, we will get back to you within 24 hours and offer a free consultancy session followed by a no obligation proposal! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Today, our Essex SEO agency would like to cover some of the basics with regards to your Google ranking, how to increase it, and what search engines like Google are looking for.  The Authority Of Your Website  Domain authority used to be heavily based up…<\/p>\n","protected":false},"author":3,"featured_media":360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,121,123],"tags":[154,155,192,156,241,157,158],"class_list":["post-19723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-agency-essex","category-seo","tag-essex-seo-agency","tag-marketing-agency-seo","tag-organic-seo-essex","tag-seo-agency","tag-seo-in-essex","tag-seo-marketing-essex","tag-small-business-seo"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=19723"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=19723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=19723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=19723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}