{"id":19837,"date":"2020-09-09T07:20:00","date_gmt":"2020-09-09T07:20:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=19837"},"modified":"2020-09-09T07:20:00","modified_gmt":"2020-09-09T07:20:00","slug":"sports-marketing-agency-2","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/09\/09\/sports-marketing-agency-2\/","title":{"rendered":"Sports Marketing Agency"},"content":{"rendered":"\n

How To Achieve Your Goals With A Sports Marketing Agency<\/strong><\/p>\n\n\n\n

There aren\u2019t many things more competitive than the business world. After all, at the end of the day, you\u2019re competing with other brands for the consumer\/customer\u2019s hard-earned cash. There\u2019s not a huge amount of room for sentiment when you run a business. But it\u2019s still arguably not as competitive as the world of sports<\/em>. Humankind has been playing sport in one form or another for thousands of years; it taps into something primal within us, the desire to win. Because more often than not, all those years ago, you might just as well replace the word \u2018winning<\/em>\u2019 with \u2018surviving<\/em>\u2019.<\/p>\n\n\n\n

When you combine both sports and business, then, you\u2019re left with an immensely potent mix, and in order to overcome those elevated levels of competition, you need to be on your game. The team here at VerriBerri, a sports marketing agency, based in Essex,<\/a> wanted to look at the various ways in which you can better market yourself as a sports business.<\/p>\n\n\n\n

Get Other People To Talk About You – PR<\/h2>\n\n\n\n

So, you\u2019ve just set up your new brand and you think your sportswear brand is the next big thing, because of course you do, it\u2019s your <\/em>business. Even the most objective and even-keeled business owners in the world aren\u2019t able to talk about their own brand objectively. So when you\u2019re advertising your sportswear, to continue with the example, and claiming it\u2019s better than all the rest, it can easily come across as baseless self-promotion. The sort that people see and think \u201cWell you would say that\u2026<\/em>\u201d.<\/p>\n\n\n\n

Let\u2019s flip that around, though, and consider if a journalist had written those words. Someone with years of editorial experience writing a balanced piece on your brand in a well-regarded industry publication, something like Men\u2019s Health<\/em> or Runner\u2019s World<\/em>, for instance, is going to have people\u2019s attention. This, in a nutshell, is what PR is. Getting this kind of exposure without the help of a sports marketing agency can be difficult, <\/a>however, and it\u2019s much easier when you\u2019ve got seasoned PR professionals on side securing those articles on your behalf.<\/p>\n\n\n\n

Social Media Is Your Friend Not Your Foe<\/h2>\n\n\n\n

Social media can feel incredibly overwhelming, even to those of us who regularly use it. The social media department here at our sports marketing agency spend pretty much all day, every day on one form of social media or another, and even they\u2019re sometimes taken by surprise by new updates. Simply put, it can be a lot to get your head around. The thing is, however, is that social media, unsurprisingly, can be a great tool for businesses, and not just for personal use. This is for several reasons.<\/p>\n\n\n\n

It\u2019s A Great Place To Showcase Personality<\/h2>\n\n\n\n

There\u2019s nothing quite like social media if you want to display a bit of emotion, whether that be heart or humour. Whilst you can still obviously display that kind of personality on your website, you\u2019re a little more hamstrung because you need to convey your professionalism as a business or service. With social media, however, the short-form, ephemeral content you can post on it (in the form of stories on Instagram, for example) lends itself perfectly to having a bit of fun. Sports have always been full of big characters, and social media platforms offer a great opportunity to showcase that.<\/p>\n\n\n\n

Build Your Brand <\/h2>\n\n\n\n

As a brand, whether you\u2019re a personal trainer, a supplements company, a sportswear company or something else, the more comprehensive and well-rounded a brand identity you can build, the better. Nowadays, when you look up a business, you\u2019re more than likely going to look up their social media channels as well. If that business has a strong social media presence, then you\u2019ll give a quick mental tick and continue to consider them. If they don\u2019t however, then it can easily put you off on the spot. Building brand identity is crucial in securing a business\u2019 long-term growth and success, social media should be very much part of that vision.<\/p>\n\n\n\n

It\u2019s Good For SEO (Search Engine Optimisation)<\/h2>\n\n\n\n

The more social channels you have linking back to your website, the better your website\u2019s SEO value will be, because generally speaking, visibility equates to website traffic \u2013 the more visible your brand is, the more website traffic you\u2019ll get. We\u2019ll come onto SEO properly in a moment,<\/a> but in short, it\u2019s the means by which you get your website ranking more highly on Google and other search engines.<\/p>\n\n\n\n

Get Yourself Seen On SERPs \u2013 SEO<\/h2>\n\n\n\n

At the start, we touched upon what a competitive world sports business is. You have to do whatever you can, wherever you can, in order to stand out from the crowd. Optimising your website for better SEO-value is one of the best things you can do to help achieve this. In practice, this means compressing image files, writing on-site content which displays E-A-T <\/em>(Expertise, Authority and Trustworthiness), writing meta descriptions, appropriately structuring your website, the list goes on and one.<\/p>\n\n\n\n

With the majority of business nowadays being conducted online, you can\u2019t afford not to be found this way. You may have the best company in the locale, but if your homepage is languishing down at 197th<\/sup> on the SERP (Search Engine Results Page) then counts for pretty much nothing how good it is. If you feel that this is something that you\u2019d struggle with, or simply don\u2019t have the time for, then our sports marketing agency can help.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Athletes and businesses share a lot in common. They\u2019re both constantly striving for greater results, always looking to push for that extra percentage. A business wants to shave costs off their overheads in the same way that a sprinter wants to cut time off their personal best. Utilising a marketing agency has the same impact as getting an additional coach on-board, you start hitting those new personal bests you\u2019ve been striving after for so long. So, if you\u2019d like to find out more about our\u00a0sports marketing agency<\/a>, then get in touch! Contact VerriBerri today on 01376 386 850 or click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How To Achieve Your Goals With A Sports Marketing Agency There aren\u2019t many things more competitive than the business world. After all, at the end of the day, you\u2019re competing with other brands for the consumer\/customer\u2019s hard-earned cash. There\u2019s not a huge amount of room for…<\/p>\n","protected":false},"author":3,"featured_media":16735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,183],"tags":[184],"class_list":["post-19837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sports-marketing","tag-sports-marketing-agencies"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=19837"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=19837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=19837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=19837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}