{"id":19841,"date":"2020-09-11T08:23:00","date_gmt":"2020-09-11T08:23:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=19841"},"modified":"2020-09-11T08:23:00","modified_gmt":"2020-09-11T08:23:00","slug":"digital-pr-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/09\/11\/digital-pr-agency\/","title":{"rendered":"Digital PR Agency"},"content":{"rendered":"\n

The Benefits Of Online Exposure According To Our Digital PR Agency<\/strong><\/p>\n\n\n\n

Ok, so right off the bat, it isn’t about baring all in front of the camera; we\u2019re referring to a different kind of exposure\u2026 By online exposure, we\u2019re talking about building brand awareness in a digital setting.<\/a> There\u2019s a whole variety of ways in which you can do this; but garnering online press coverage is certainly up there with the best. But why is digital so much more beneficial than print media when it comes to building your brand? The team here at VerriBerri, a leading digital PR agency in Essex,<\/a> wanted to explain why in a bit more detail.<\/p>\n\n\n\n

What Exactly Is Digital PR?<\/h2>\n\n\n\n

It would perhaps be most pertinent to first explain what PR is, more generally. PR stands for public relations and, whilst many people associate it with celebrities and event campaigns, few people know what it actually<\/em> entails. Put simply, PR professionals work to secure a brand coverage within a publication. Digital PR, then, is the same process but simply focusing on online coverage. Securing digital exposure helps to build a brand\u2019s identity, direct a greater flow of website traffic and bolster a website\u2019s overall SEO-value through the process of link-building.<\/a> Let\u2019s break those down for a second:<\/p>\n\n\n\n

Brand-Building<\/h2>\n\n\n\n

As much as people think that building a strong brand is about big, showy advertising campaigns; it\u2019s also about the lower-level more sustainable growthl. It\u2019s about seeing the brand name in as many places as possible; getting that brand in the back of people\u2019s minds, nestled in there – in an online article, for instance. Then, when you hit the customer with the more ostensibly \u2018in-your-face\u2019 advertising campaigns; they\u2019re already aware of your brand, they\u2019ve formed a (most likely positive) image in their minds. In this way, all the separate strands begin to tie in with one another. <\/p>\n\n\n\n

Direct Website Traffic & SEO (Search Engine Optimisation)<\/h2>\n\n\n\n

The more quality <\/em>backlinks you have feeding back into your website\u2019s landing page, the better. It builds your website\u2019s SEO-value and what that means is that your website is more likely to appear higher up on Google\u2019s (or any other search engine) results pages. It obviously goes without saying that the more website traffic you have, the better. Better SEO-value? Better website traffic, it\u2019s as simple as that. Many people don\u2019t realise the link between SEO and PR, but it\u2019s a fundamental one; it\u2019s one of the reasons that our SEO and PR departments work so closely with one another, and under the same roof.<\/p>\n\n\n\n

Where Do You Spend Your Time?<\/h2>\n\n\n\n

If you go onto your phone, and check your daily average screen time, you\u2019d quite possibly be aghast at just how much of your waking hours is spent scrolling, tapping and snapping. Whether you\u2019re waiting for public transport, curled up in bed having just woken up or in front of the TV; most people end up on their phone and on the internet, in some form or another. Now contrast that with whether you think you spend a similar time perusing a newspaper or magazine? Do you walk around with a rolled up daily in your jean back pocket? The chances are, probably not. You see where we\u2019re going with this.<\/p>\n\n\n\n

Digital Press Has A Wider Circulation<\/h2>\n\n\n\n
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It\u2019s not that traditional print media doesn\u2019t still have its place, far from it, but if it was a choice between the two, digital exposure would be the savvier choice. In fact, according to a 2018 report by Ofcom<\/a>, 64% of British adults primarily used the internet as their source of news; however only 40% of adults were using newspapers as their main source. This is by no means conclusive proof that print news has had it day, but there\u2019s no getting away from the fact that if you feature in news, online, you and your brand is more likely to be seen.<\/p>\n<\/div><\/div>\n\n\n\n

\u2018<\/strong>Online\u2019 Refers To More Than Just \u2018Articles\u2019<\/h2>\n\n\n\n

The range of media outlets now out there online is extensive, to say the least. Yes, you have your typical Buzzfeed style articles, and your online news publications. But there are also social media campaigns and collaborations, v<\/a>irtual events and conferences (which are especially relevant at the minute, what with the restrictions that the Coronavirus has levied businesses with) and the chance to utilise emerging technologies such as virtual and augmented realities.<\/p>\n\n\n\n

What utilising a digital PR agency over a traditional print agency affords you, then, is a flexibility and creativity that\u2019s free of inhibitions. With online opportunities, you can throw a veritable smorgasbord of ideas at the wall, and the chances are that many of them will actually end up sticking. Just don\u2019t throw an actual smorgasbord at the wall, because that\u2019ll just end up being one deli-meaty mess, and let\u2019s face it. Nobody wants that.<\/p>\n\n\n\n

The Best Approach Is A Mixed<\/em> Approach<\/h2>\n\n\n\n

Although we\u2019re a\u00a0digital PR agency, we also regularly secure leads and articles in leading print publications, as well. The benefits of these kinds of publication shouldn\u2019t be brushed aside. <\/a>There\u2019s still a lot to be said for the kind of industry clout that the leading broadsheets and fashion magazines hold, and whilst their circulation has become increasingly digital, key decision makers still often prefer to pick up hard, physical copies of the publication, meaning a feature within one can be very beneficial indeed. More than anything else, however, what it provides is a comprehensive brand image i.e. you\u2019re being seen\u00a0everywhere<\/em>. You\u2019re\u00a0hitting<\/em>\u00a0– for want of a better word – your target audience from as many angles as possible.<\/p>\n\n\n\n

There\u2019s so much \u2018white noise\u2019 out there online, nowadays, arguably too much. More and more brands every day are vying for your attention, your money and your support. Getting your brand traction over somebody else\u2019s, therefore, is harder than ever before. One of the easiest ways you So, if you\u2019d like to find out more about our digital PR agency, then get in touch! Contact VerriBerri today on 01376 386 850 or just click here. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Benefits Of Online Exposure According To Our Digital PR Agency Ok, so right off the bat, it isn’t about baring all in front of the camera; we\u2019re referring to a different kind of exposure\u2026 By online exposure, we\u2019re talking about building brand awareness in a…<\/p>\n","protected":false},"author":3,"featured_media":8738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,119,186,121,139,123,124],"tags":[6,160,196,8],"class_list":["post-19841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-design-and-branding-agency","category-marketing-agency-essex","category-public-relations-2","category-seo","category-social-media-2","tag-digital-marketing-agency","tag-digital-pr-agency","tag-essex-marketing","tag-essex-pr-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=19841"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=19841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=19841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=19841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}