{"id":19865,"date":"2020-09-18T07:16:00","date_gmt":"2020-09-18T07:16:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=19865"},"modified":"2020-09-18T07:16:00","modified_gmt":"2020-09-18T07:16:00","slug":"seo-agency-in-colchester","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/09\/18\/seo-agency-in-colchester\/","title":{"rendered":"SEO agency in Colchester"},"content":{"rendered":"\n

Our SEO Agency In Colchester Runs You Through Google\u2019s Latest Algorithm Update<\/strong><\/p>\n\n\n\n

SEO (Search<\/em> Engine Optimisation<\/em>) is a funny old thing. It\u2019s a near-impossible beast to tame; something that causes delight and anguish in equal measures. SEO can take a business to the next level, or keep it floundering in the muddy depths of a search engine\u2019s results pages. But let\u2019s go back for a minute and start at the beginning. For those that don\u2019t know, Search Engine Optimisation <\/em>is the process whereby you optimise your website and your content so that it appears higher up on the SERPs (Search Engine Results Pages<\/em>).<\/p>\n\n\n\n

The good news is that there are some areas in which you can improve (or \u2018optimise\u2019) your website and your content to appear higher up on those pages \u2013 happy days! Right? Well,\u00a0sort of<\/em>. The bad news is that Google are renowned for dropping what\u2019s known as algorithm updates; these are highly technical but boil down to the idea that what may have been deemed \u2018good<\/em>\u2019 content and is ranking one day; is thrown off the face of search engines the next. It can be utterly infuriating. That\u2019s why our\u00a0SEO agency in Colchester\u00a0<\/a>wanted to examine the most recent of these updates, to clarify just what Google currently deems to be valuable content.<\/p>\n\n\n\n

How Does Content Get Ranked?<\/h2>\n\n\n\n
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How, then, do websites and pieces of content get ranked by Google in the first place? In layman\u2019s terms, Google carry out \u2018crawls<\/em>\u2019 through your website in an indexing process using their purpose-designed \u2018spiders<\/em>\u2019. These crawlers (which are less creepy and more, well,\u00a0code-y<\/em>) follow a set of instructions (the algorithm) and go through a website and its content, returning information to Google per that particular algorithm\u2019s parameters. As we\u2019ll see shortly, these algorithms, or instructions, change on a regular basis; (Sometimes they are massive changes.) As a result, SEO specialists are constantly playing catch-up as to what Google wants to see from them<\/a>. Generally speaking, though, search engines value content which displays\u00a0EAT<\/em>. This stands for\u00a0Expertise<\/em>,\u00a0Authoritativeness\u00a0<\/em>and\u00a0Trustworthiness<\/em>. Something we tout here at our\u00a0SEO agency in Colchester, is that if you can do nothing else, then make sure your content ticks these boxes.<\/p>\n<\/div><\/div>\n\n\n\n

E-A-T<\/h2>\n\n\n\n

Expertise refers to the content\u2019s creator and their credentials \u2013 are you an expert in your field? If so, can you prove it? Authoritativeness gears around the idea of whether you\u2019re an industry-leader or, at least, that you hold clout within your sector. It\u2019s harder to display authoritativeness if you\u2019re completely new to the industry as opposed to having 30 years\u2019 worth of experience. Inexperience shouldn\u2019t be the be-all and end-all, however, hence why we have Expertise <\/em>and Trustworthiness<\/em>. Trustworthiness, clearly, revolves around the idea that the content you\u2019re putting out is reputable and legitimate.<\/p>\n\n\n\n

What\u2019s In The Most Recent Algorithm Change?<\/h2>\n\n\n\n

In reality, there are changes made daily to Google\u2019s algorithms. In fact, back in 2018, they were averaging almost 10 <\/em>changes per day<\/em>. What people are especially interested in, however, is the major ones \u2013 the updates that tend to be named; Panda<\/em>, Penguin<\/em>, Possum<\/em>, etc. There was even one named Fred<\/em> which, it should be said, is significantly less cool than its animalistic predecessors.<\/p>\n\n\n\n

May 2020 Core Update<\/h2>\n\n\n\n

Somewhat sadly, the major update from earlier this year has yet to be named, and is still known simply as the May 2020 Core Update. One of the things this update seemed to do more than anything else was penalise websites with \u2018thin content<\/em>\u2019. Thin content is exactly what it sounds like: pages lacking real substance or content; typically, this is in terms of its word count. This all comes as part of Google\u2019s drive towards encouraging quality content. Similarly affected were sites with a large number of duplicate meta tags, again for the same reason. If there\u2019s duplicated content, then Google sees this as going against its EAT <\/em>guidelines.<\/p>\n\n\n\n

Fortunately, this is all (relatively) easily rectifiable! Ultimately, no matter how well optimised your site is, or how well structured, much of what informs how you\u2019ll rank online comes down to the content you\u2019re putting out there. So, make that a real emphasis. Put time into making sure that content meets Google\u2019s guideline<\/a>s.<\/p>\n\n\n\n

What Can I Do?<\/h2>\n\n\n\n

There\u2019s loads you can do to improve your SEO, yourself, without needing to hire in specialists, provided you have the time and energy.<\/p>\n\n\n\n

On-Site<\/h2>\n\n\n\n
\"SEO<\/figure>
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In terms of on-site SEO, you want to be making sure that your website is as \u2018smooth\u2019 as possible. In practice, this means compressing down image file sizes, creating meta and ALT tags and descriptions, ensuring that your website is structured in an intuitive, easy-to-follow way, etc. You should also start creating regular content for your site. This is most easily done in the form of a weekly (or more regularly if you\u2019re able) blog. Our SEO agency blog daily, that\u2019s how important it is!<\/a><\/p>\n<\/div><\/div>\n\n\n\n

Off-Site<\/h2>\n\n\n\n

There are a couple of other key areas in which you can boost your website\u2019s SEO value that don\u2019t involve your actual site (both directly and indirectly in the form of overall brand strength).<\/p>\n\n\n\n

Looking first at direct off-site SEO optimisation, then, and we\u2019re focused on backlinks. Backlinks are links that feed back through to your website from other websites. They commonly crop up in the form of mentions in other blogs, index sites and news articles. If you can collaborate with other brands and media outlets and secure these mentions back to your website, then it\u2019s good news. Google sees this as an indicator of your reputability, and increases your overall SEO value as a result.<\/p>\n\n\n\n

The more indirect approach is by focusing on the SEO of your social media channels. When you approach a business online, it\u2019s encouraging to see when they appear not only in the top spot of the SERP with their website, itself, but when the following results are their brand\u2019s social channels, as well. This blanket covering of the top few results helps build a cohesive kind of brand strength that\u2019s hard to look past.<\/p>\n\n\n\n

Sound Like A Lot?<\/h2>\n\n\n\n

If all of this still sounds a bit like a foreign language, then don\u2019t worry! Our SEO agency in Colchester would be more than happy to take the reins for your website; whether you\u2019re looking to actively boost your SEO or simply maintain, we\u2019re here to help!<\/p>\n\n\n\n

Google will inevitably drop another major update just as SEO teams the world over think they\u2019ve got this one down to a tee \u2013 it\u2019s always the way. But until then, follow the advice and guidance, and try to appease the great Google god. Trust us, you don\u2019t want to anger it\u2026<\/p>\n\n\n\n

So, if you\u2019d like to find out more about our\u00a0SEO agency in Colchester, then get in touch! Contact VerriBerri today on 01376 386 850, or click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Our SEO Agency In Colchester Runs You Through Google\u2019s Latest Algorithm Update SEO (Search Engine Optimisation) is a funny old thing. It\u2019s a near-impossible beast to tame; something that causes delight and anguish in equal measures. SEO can take a business to the next level, or keep it…<\/p>\n","protected":false},"author":3,"featured_media":360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,119,121,123],"tags":[245,154,155,192,156,173,241,157,158],"class_list":["post-19865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-marketing-agency-essex","category-seo","tag-chelmsford-seo-agency","tag-essex-seo-agency","tag-marketing-agency-seo","tag-organic-seo-essex","tag-seo-agency","tag-seo-for-construction","tag-seo-in-essex","tag-seo-marketing-essex","tag-small-business-seo"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=19865"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=19865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=19865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=19865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}