{"id":19928,"date":"2020-09-20T07:21:00","date_gmt":"2020-09-20T07:21:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=19928"},"modified":"2020-09-20T07:21:00","modified_gmt":"2020-09-20T07:21:00","slug":"logo-design-agency-essex","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/09\/20\/logo-design-agency-essex\/","title":{"rendered":"Logo Design Agency Essex"},"content":{"rendered":"\n

Today, our logo design agency is going to discuss how your logo can directly impact your return on investment. Upon first glance, the answer is quite simple. <\/a>If you\u2019re buying from a brand and the logo looks poorly designed, then alarm bells often start ringing. It\u2019s easy to think that a cheap logo equals cheap quality. As Thomas John Watson, founder of IBM, once said \u2013 \u201cGood design is good business\u201d<\/em>.<\/p>\n\n\n\n

It\u2019s a common stance that people see design as an expenditure, rather than an investment in their brand. It\u2019s easy to see the return on investment in marketing and PR, as a whole, but creative services such as design are often overlooked. In fact, some even see it as an unnecessary luxury. Something that\u2019s surplus to their requirements. Very rarely, for example, will a company build design and branding into any of their significant financial forecasts<\/a>.<\/p>\n\n\n\n

However, studies have shown that design should\u00a0never<\/em>\u00a0be overlooked. Adobe recently discovered that 59% of customers will choose a brand over its competitor based upon good design. A further 45% said they\u2019d be happy to pay more for a product or service that had good design.\u00a0<\/p>\n\n\n\n

The Consequences Of Poor Design <\/h2>\n\n\n\n

The main reason for hiring a logo design agency <\/a>is to ensure quality. As a brand, it\u2019s imperative for the financial health of your business that you avoid poor concepts. When a design is created without direction or clarity, it\u2019s impossible to accurately represent the brand and leaves no space to build customer relationships. <\/p>\n\n\n\n

In the aforementioned Adobe study, 46% of respondents stated they would not purchase from a brand with poor design. A further 50% admitted that they judge a company based solely<\/em> upon their marketing materials. <\/p>\n\n\n\n

Measuring The ROI Of A Logo Design Agency<\/h2>\n\n\n\n

At first, it can appear difficult to gauge the ROI that stems from design work. This is predominantly because it\u2019s so easy to see the costs associated with this marketing medium. According to a report from Accenture Strategy, businesses who are \u2018design-alert<\/em>\u2019 see a 125% return on investment. After all, if a design isn\u2019t lucrative, it\u2019s little more than art. Nice-looking<\/em> art, perhaps, but still purely decorative, nonetheless.<\/p>\n\n\n\n

Regardless of your size, investing in a logo design agency is vital. If nothing else, purely so you can compete against your design-alert competitors! <\/p>\n\n\n\n

It\u2019s not unusual for a brand to gain immense value. Consider designer brands, for instance, where people are quite literally paying to wear the brand \u2013 the logo. Or Google, which has become such a major brand in its own right that people use the word in verb<\/em> form \u2018just Google it\u2019. You know your brand is succeeding when you\u2019ve become a verb \u2013 Hoover<\/em>, <\/em>anybody? On a lesser scale, think of bars and restaurants that Instagram influencers want to be seen in. Everything that a company encompasses is right there within its brand. It all starts with the logo. <\/p>\n\n\n\n

In conclusion, with a poor logo, you can automatically assume that you\u2019ve lost business. How much? We can\u2019t be certain. We found our client-base almost double in the 18 months after rebranding a few years ago. This is a direct result of our fresh new look. Admittedly quantifying the ROI on a design project can be difficult, but that by no means automatically invalidates its benefit or worth! <\/p>\n\n\n\n

The Cost Of Poor Design<\/h2>\n\n\n\n
\"Essex<\/figure>
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We\u2019re assuming you aren\u2019t a Balenciaga, or Nike, though apologies if we\u2019re wrong! Arguably, however, branding for small businesses is equally, if not more<\/em> important than for those major players. After all, when people buy from a recognised brand, they know exactly what they\u2019re getting. When they make a purchase from a small company, the results are more uncertain. A quality logo offers a sense of comfort and reassurance to the customer. <\/p>\n<\/div><\/div>\n\n\n\n

Your logo is a first impression, and as we all know, you don\u2019t get a second<\/em> chance to make a first<\/em> impression. A poorly-designed logo shows that you don\u2019t take your brand seriously, and potentially that you\u2019re willing to cut corners. It can even be a sub-conscious thing – your potential customers just know that, for whatever reason, they don\u2019t feel entirely comfortable with your brand. That \u2018for whatever reason<\/em>\u2019? It\u2019s most likely your logo. <\/p>\n\n\n\n

A way to consider the potential financial loss is to consider the company connections you stand to lose purely from people who will not take you seriously. Simply because you didn\u2019t take yourself<\/em> seriously. It can be easy for some to brush all this aside. However, remember it\u2019s even easier for a customer to decide they don\u2019t want to work with you, or purchase from you. The choice is yours! <\/p>\n\n\n\n

By using a logo design agency<\/a>, you\u2019ll end up with branding that lasts years, if not decades. If you consider the cost of an excellent logo spread over five or ten years, then you realise it\u2019s an extremely reasonable investment.<\/p>\n\n\n\n

Mind Over Matter <\/h2>\n\n\n\n

Customers now expect amazing design as standard, and that expectant mind-set shows no signs of slowing anytime soon. Companies are now under greater pressure, not only to innovate, but to do so quickly<\/em>, in order to hold a consumer\u2019s attention for longer. This stretches from the logo design onwards to the branding and marketing materials. When you work with a logo design agency, you can sit back and relax, content in the knowledge that a professional has your company and its identity safe in their care. <\/p>\n\n\n\n

Successful businesses, globally, are making huge amounts of money by investing in \u2018design thinking<\/em>\u2019. Time and time again, Fortune 500 companies like Disney, Apple, and IBM have shown the innate value of this kind of business decision. Innovation happens when business viability, customers\u2019 expectations and the feasibility of technology meet. Design-based thinking integrates all three.<\/p>\n\n\n\n

Contact Us<\/h2>\n\n\n\n

If you are looking for a quality logo design agency, then contact our multi-award-winning team. Our prices are transparent and our results speak for themselves. Once you enquire, a member of our senior management team will be in touch within just a few hours. We\u2019ll produce a bespoke proposal within 48 hours following this. Just click here to speak to us, we look forward to hearing from you! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Today, our logo design agency is going to discuss how your logo can directly impact your return on investment. Upon first glance, the answer is quite simple. If you\u2019re buying from a brand and the logo looks poorly designed, then alarm bells often start ringing….<\/p>\n","protected":false},"author":3,"featured_media":9238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,186],"tags":[187,188,234,193],"class_list":["post-19928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-design-and-branding-agency","tag-graphic-design","tag-graphic-design-agency","tag-graphic-design-agency-in-essex","tag-logo-design-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=19928"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/19928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=19928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=19928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=19928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}