{"id":20128,"date":"2020-10-09T07:06:00","date_gmt":"2020-10-09T07:06:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=20128"},"modified":"2020-10-09T07:06:00","modified_gmt":"2020-10-09T07:06:00","slug":"search-engine-optimisation-in-essex","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/10\/09\/search-engine-optimisation-in-essex\/","title":{"rendered":"Search Engine Optimisation In Essex"},"content":{"rendered":"\n

Search Engine Optimisation In Essex<\/strong>: The Importance Of Mobile SEO<\/strong><\/p>\n\n\n\n

If we\u2019re honest with ourselves, most of us spend far too long on our mobile phones every day. And hey, that\u2019s no judgment, I\u2019m as guilty of it as any of us! The point is, however, that our mobile devices have increasingly become the main way in which we consume media and content. Whether that\u2019s shopping online, watching videos, or listening to music; these small rectangular pieces of plastic, glass and, what I can only assume is dark magic, have become indispensable parts of our lives.<\/p>\n\n\n\n

As a business, then, you should be using it to your advantage. How? By making sure your website is best-optimised for mobile SEO. <\/a>What\u2019s\u00a0that<\/em>? Well, the team here at VerriBerri, a firm offering\u00a0search engine optimisation in Essex,<\/a> is going to explain for you!<\/p>\n\n\n\n

Search Engine Optimisation (SEO)<\/h2>\n\n\n\n

Let\u2019s first start by explaining what Search Engine Optimisation <\/em>(SEO) is more generally; before then moving onto mobile devices, in particular. As the term suggests, this is the process whereby you optimise your website so it better ranks on the major search engines. This most often tends to be Google<\/em>, though many of the same principles apply to other search engines, such as Bing<\/em>, as well.<\/p>\n\n\n\n

The Importance Of SEO<\/h2>\n\n\n\n

The importance of good website SEO value cannot be overstated, is well-documented and is, frankly, fairly obvious. If your business, for example, ranks down at 8th<\/sup> for a keyword whilst your top competitor ranks 1st<\/sup> on Google for that same keyword, it doesn\u2019t take long to work out which the punter is going to opt for, nine times out of ten. A search engine\u2019s ultimate goal is to provide the most straightforward and on-the-money answer to a user query.<\/p>\n\n\n\n

Writing regular content that\u2019s going to answer those sorts of query, carrying out regular maintenance on-site work (in the form of compressing image files, creating meta tags, etc.) and accruing quality backlinks which back through to your website are all ways in which you \u2018say\u2019 to\u00a0Google\u00a0<\/em>that your site is the one that\u2019s going to best answer those user queries. By securing top spot on\u00a0Google<\/em>, by getting that monopoly, as it were, you drive more website traffic. Traffic in turn leads to conversions. Conversions lead to? Well, conversions lead to one happy business owner!<\/a><\/p>\n\n\n\n

The art of SEO is ever-changing which is why we constantly review the latest guidelines and algorithms as part of our search engine optimisation services, in Essex.<\/p>\n\n\n\n

 <\/h2>\n\n\n\n

Mobile SEO<\/h2>\n\n\n\n
\"Plant<\/figure>
\n

So, now we get onto the topic of mobile SEO. This is arguably as important as regular SEO, if not more so, given that usage we talked about in the introduction. In fact,\u00a0mobile internet usage has now overtaken desktops<\/a>, in terms of the overall share of traffic. The advent of 5G is surely only going to increase that percentage in the coming years, therefore getting on top of your mobile SEO has never been as important. It\u2019s also worth pointing out that even if your business doesn\u2019t consider smartphone users an important target demographic (which in all honesty is unlikely in today\u2019s world) poor mobile optimisation can also lead to poorer overall SEO-value, as well. So, it\u2019s really in your business\u2019 best interest to have all bases covered, from an SEO perspective.\u00a0<\/a><\/p>\n<\/div><\/div>\n\n\n\n

Factors That Most Affect Mobile SEO Value<\/h2>\n\n\n\n

Page Speed<\/h2>\n\n\n\n

Page speed is undoubtedly one of the leading factors in determining a website\u2019s mobile SEO value. Google <\/em>offers a pretty nifty tool to check a website\u2019s page speed, in the form of its PageSpeed Insights<\/em>. Why is page speed so important? Well, it comes back to the idea of user experience. If your website is offering up slow page load times, then you can\u2019t reasonably expect people to put up with that. This is something that Google has recognised, and so websites with poor page speeds rank more poorly than those with quick load times. In fact, according to research carried out by Google\u2019s own \u2018webmasters<\/em>\u2019, slow load speeds accounted for 46%<\/a> of what people disliked most whilst browsing on mobile devices.<\/p>\n\n\n\n

User Design<\/h2>\n\n\n\n

Whilst the way your website might be well-optimised for desktops and laptops, that doesn\u2019t always necessarily translate into a correspondingly well thought out mobile set-up, in terms of user experience. There are countless little things that you may never even have considered that, if not optimised for mobile, can demonstrably damage your website\u2019s overall SEO value. Text which is too small, for instance, might seem like an obvious thing to tweak, but many people don\u2019t! Similarly, buttons which are too small or close to one another \u2013 that don\u2019t consider the user\u2019s thumb or finger \u2013 will cause your website to suffer.<\/p>\n\n\n\n

Tips To Improve Your Mobile SEO<\/h2>\n\n\n\n

The easiest ways to improve your site\u2019s mobile SEO-value, then, are as follows:<\/a><\/p>\n\n\n\n