{"id":20550,"date":"2020-11-18T06:32:00","date_gmt":"2020-11-18T06:32:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=20550"},"modified":"2020-11-18T06:32:00","modified_gmt":"2020-11-18T06:32:00","slug":"twitter-marketing-agency-uk","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/11\/18\/twitter-marketing-agency-uk\/","title":{"rendered":"Twitter Marketing Agency – UK"},"content":{"rendered":"\n

The Advantages Of Utilising A Twitter Marketing Agency<\/strong><\/p>\n\n\n\n

For all its foibles – read: providing a platform for certain outgoing presidents; Twitter can still very much lay claim to being the king of all social media platform<\/a>s. Since its inception all the way back in 2006 (way to make myself feel old\u2026) this arena; so often conversational in tone (and, just as often, anything\u00a0but<\/em>) has gone through many changes in order to get to where it is, today. What remains unchanged, however, is its power as an incisive and clever marketing tool. The team here at VerriBerri, a leading\u00a0Twitter marketing agency, wanted to take you through why exactly this platform still provides such great opportunities for businesses. Full disclaimer, though, we might end up taking a bit more than 280 characters to do so\u2026<\/p>\n\n\n\n

When Done Right<\/em>, It Offers Huge Rewards<\/h2>\n\n\n\n

Now, it\u2019s worth saying at this point, that whilst it\u2019s easy to reap rewards from Twitter, there\u2019s an awful lot of dross out there. The sheer quantity of users alone (numbering currently at around the 340\u00a0million<\/em>\u00a0mark;) gives an indication that simply a presence on the platform, alone, isn\u2019t going to cut the mustard. You must elevate your account\u2019s quality. When it comes to success on Twitter, you have to put the work in. Now, that\u2019s not to say that you have to dedicate yourself to being a social media professional, far from it. But committing to certain key principles, namely consistency and quality, should set the bar rolling.<\/p>\n\n\n\n

Practical Tips To Improve Quality<\/h2>\n\n\n\n

What does this mean, in practice? Well, several things. Firstly, you should audit your account\u2019s previous activity. Many smaller businesses, in particular, convert their personal Twitter account into their business one. There\u2019s absolutely nothing wrong with this, but for heaven\u2019s sake make sure you check your old personal tweets. Because you can get your bottom dollar that once your account has taken off, some individual (with too much free time on their hands) will dredge up any skeletons that haven\u2019t been dealt with, previously. You may not even remember having tweeted something, it might be from that long ago, but if it\u2019s still there and it\u2019s in any way problematic (even if that\u2019s representative of you or your brand now) it will be damaging.<\/p>\n\n\n\n

Consistency<\/h2>\n\n\n\n

Moreover, look to strike a consistent tone with your posting. Fortunately, this is most easily done by utilising one focal point in terms of creating content\/tweeting and with smaller businesses that tends to be the case anyway. What you find as you start adding multiple voices to the fray is that brand clarity becomes somewhat muddied and less coherent. Finally, we\u2019d suggest a couple of small investments that will help go a long way.<\/p>\n\n\n\n

Most obvious would be some professional quality photography or graphic design to help create a slick-looking profile picture and accompanying banner image. You don\u2019t have a lot of time in which to capture people\u2019s attention when trying to build a following, and your chances of doing so become even less so if you\u2019re account looks shoddy.<\/p>\n\n\n\n

Use A Twitter Marketing Agency<\/h2>\n\n\n\n

If this all sounds like a lot of hard work over nothing, then don\u2019t worry, that\u2019s exactly what we\u2019re here for! By installing a singular account manager, your brand tone of voice will be consistent, you can leave engagement to us and trust that growth will be organic! With a Twitter marketing agency, what\u2019s not to like!<\/p>\n\n\n\n

It\u2019s A Great Place To Build A Loyal Customer-Base<\/h2>\n\n\n\n

The back-and-forth nature that Twitter gears itself around unquestionably lends itself to being a platform ripe for establishing customer loyalty. There are very few other platforms where you can so quickly get in touch, banter with and make yourself heard in the way that Twitter enables you to do. The nature of hash tagging means that you can very easily create a kind of \u2018fan-base\u2019 following, it very much lends itself to that team-like belonging, that feeling that you\u2019re a part of something. In other words, Twitter tapped into something innately human when they started focusing on hashtags \u2013 and that\u2019s the fear of missing out (FOMO).<\/p>\n\n\n\n

News Hijacking<\/h2>\n\n\n\n

It\u2019s become something of a joke now that news first breaks on Twitter. When broadcast media first came along, it overtook print media in terms of speed of news turnaround \u2013 now that too has been surpassed by the speedy thumbs of Twitter users. If you can successfully hijack a trending hashtag or topic, you\u2019ll find that your tweets will be being seen by a huge \u2013 potentially hitherto untapped<\/em> \u2013 audience.<\/p>\n\n\n\n

The Thing About Tone<\/h2>\n\n\n\n

Now, for all this talk of being conversational and informal, there\u2019s something that\u2019s worth bearing in mind. There\u2019s a fine line between being funny and being self-satisfied<\/em>. We see a lot of accounts online, on Twitter especially, that try too hard<\/em> to be funny and clever, and as a result all they end up doing is alienating themselves. It just looks smug, at the end of the day, and actually, the funniest<\/em> accounts \u2013 the most engaging \u2013 are those that aren\u2019t afraid to poke a bit of fun at themselves, before others. There\u2019s probably a life motto in there somewhere, as well! Also, at the end of the day it\u2019s important to note that you\u2019re still a business, not somebody\u2019s friend. People still (understandably) expect a degree of professionalism even on this most spontaneous of platforms.<\/p>\n\n\n\n

Contact Our Twitter Marketing Agency<\/h2>\n\n\n\n

It might be something of an echo chamber at times, and whilst from a personal perspective we\u2019re all very much slaves to its algorithms, Twitter remains an immensely profitable platform for businesses to pursue. Particularly from a visibility perspective. So, if you\u2019d like to find out more about our\u00a0Twitter marketing agency, then get in touch! Contact VerriBerri today on 01376 386 850. We\u2019d love to have a natter (virtually, of course!) and or maybe even a conversation over a few tweets? However, you want to get in touch, we\u2019re excited to see where your business wants to head! Click here to fill out a contact form, <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Advantages Of Utilising A Twitter Marketing Agency For all its foibles – read: providing a platform for certain outgoing presidents; Twitter can still very much lay claim to being the king of all social media platforms. Since its inception all the way back in 2006…<\/p>\n","protected":false},"author":3,"featured_media":8354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,121,124],"tags":[230,133,125,201],"class_list":["post-20550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-agency-essex","category-social-media-2","tag-essex-social-media-marketing","tag-social-media-marketing-essex","tag-social-media-marketing-strategy-agency","tag-twitter-marketing-for-business"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/20550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=20550"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/20550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=20550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=20550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=20550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}