{"id":20552,"date":"2020-11-19T11:25:00","date_gmt":"2020-11-19T11:25:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=20552"},"modified":"2020-11-19T11:25:00","modified_gmt":"2020-11-19T11:25:00","slug":"uk-digital-pr-agency-do-you-need-one","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2020\/11\/19\/uk-digital-pr-agency-do-you-need-one\/","title":{"rendered":"UK Digital PR Agency &#8211; Do You Need One?"},"content":{"rendered":"\n<p><strong>Why You Should Be Using A&nbsp;UK Digital PR Agency<\/strong><\/p>\n\n\n\n<p>\u201cWhat actually&nbsp;<em>is<\/em>&nbsp;PR?\u201d is a question that members of our team are met with on an amusingly regular basis, here at VerriBerri. It\u2019s fair to say that people have a set idea in their heads as to what PR is. (Usually involving managing one kind of celebrity crises or another.) Whilst it\u2019s not entirely&nbsp;<em>wrong<\/em>, it\u2019s never exactly right, either.<a href=\"https:\/\/www.verriberri.co.uk\/digital-pr-agency-uk-2\/\"> PR (<em>Public Relations<\/em>) is a wide-reaching discipline that encompasses any and every activity pertaining to a business or brand\u2019s perception within the public eye.<\/a> The team here at VerriBerri, a leading&nbsp;UK digital PR agency; wanted to detail just why digital press is so beneficial to businesses and brands.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-9fe15059\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">Do you need help with your digital PR? We guarantee results! <\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">Click here to get in touch. <\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-others-to-celebrate-your-successes\">Get Others To&nbsp;Celebrate&nbsp;Your Successes<\/h2>\n\n\n\n<p>It\u2019s one thing to shout from the rooftops just how great you are as a business, but that will only get you so far. Even if you can prove your successes, there comes a point when self-promotion and marketing runs the risk of coming across as somewhat arrogant. If a renowned online publication runs an objective piece regarding your brand, on the other hand, that\u2019s another matter entirely.<\/p>\n\n\n\n<p>Let\u2019s say, for instance, your business has a revolutionary new piece of technology on offer. If you call it revolutionary, people won\u2019t bat an eye-lid. However, if an outlet like \u2018<em>HuffPost<\/em>\u2019 does so in the form of an attention-grabbing news title; then people will be more inclined to take an interest. <a href=\"https:\/\/www.verriberri.co.uk\/award-winning-pr-agency\/\">Here at VerriBerri, our&nbsp;UK digital PR agency<\/a>&nbsp;has secured articles and pieces in a wide variety of online publications, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Vice<\/em><\/li><li><em>Metro<\/em><\/li><li><em>HuffPost<\/em><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-digital-instead-of-print\">Why Digital Instead Of Print?<\/h2>\n\n\n\n<p>There\u2019s been a big transition towards digital publications in recent years. You only need to take a brief glance at readership figures to ascertain why exactly that\u2019s been the case. Looking at print newspaper circulation between 1945 and 2015, a report from the&nbsp;<em>Brookings Institute&nbsp;<\/em>found that the number of newspapers per hundred million population dropped from 1,200 to 400.<\/p>\n\n\n\n<p>Indeed, most people nowadays get their news and consume their media online. In fact, according to&nbsp;<a href=\"https:\/\/www.ofcom.org.uk\/about-ofcom\/latest\/features-and-news\/half-of-people-get-news-from-social-media\">Ofcom<\/a>, 66% of people surveyed in 2019 got their news online, whilst only 49% used newspapers. In short, then, by accessing online markets, you\u2019ll get seen by a larger overall readership, and it\u2019s as simple as that!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-print-media-still-have-its-place\">Does Print Media Still Have Its Place?<\/h2>\n\n\n\n<p><em>Of<\/em>&nbsp;<em>course<\/em>. We\u2019re not for one second saying that there are no benefits to be had from still securing exposure in renowned print publications. In fact, that\u2019s why, although predominantly a&nbsp;UK&nbsp;<em>digital<\/em>&nbsp;PR agency, we still also target print outlets in our pitching and outreach. The thing about the established print publications is that they have that industry clout and reputation that only comes with having been around for as long as they have.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-else-does-pr-involve\">What Else Does PR Involve?<\/h2>\n\n\n\n<p>Whilst our PR team\u2019s work mainly revolves around securing articles in publications, day-to-day, that\u2019s far from all that\u2019s involved. We touched on the idea of reputation and crisis management within the introduction and, indeed, that\u2019s most certainly part of modern PR. With news disseminating as fast and as widely as it now does, one misjudgement can prove costly for a business.<\/p>\n\n\n\n<p>That\u2019s why having a PR team on-board, who can both prevent crises from occurring and manage them if ever they do, is so beneficial to a business. PR also involves securing collaborations, campaign ideation and just having a team who fights your corner! Something which should never be underestimated in today\u2019s febrile, often hate-filled world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diy-we-wish-you-luck\">DIY? We Wish You Luck\u2026<\/h2>\n\n\n\n<p>You might be sat reading this wondering, why not just do it myself? You\u2019ve got a good business concept, story or product that you think journalists will be interested in, so why shouldn\u2019t you give it a go yourself? People tend to underestimate the kind of legwork that goes into securing \u2018<em>leads<\/em>\u2019.<\/p>\n\n\n\n<p>PR teams have extensive networks of journalist connections, utilise specialist software and then put in a huge amount of time on top of that all to secure what you just see as the end-product: the article online. In other words, there\u2019s almost never enough hours in the day for someone to run a business and then manage the PR on top of that, as well. If you\u2019re able? Then more power to you, because we think you\u2019re pretty superhuman!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-verriberri\">Contact VerriBerri<\/h2>\n\n\n\n<p>PR is an essential part of modern-day business and marketing, and its importance cannot be overstated. To establish solid foundations as a business, to secure that wedge within your desired marketplace, you need a mouthpiece. PR provides that mouthpiece. So, if you\u2019d like to find out more about our\u00a0UK <a href=\"https:\/\/www.verriberri.co.uk\/digital-pr-agency-2\/\">digital PR agency<\/a>, <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">then click here to get in touch!<\/a> Contact VerriBerri today on 01376 386 850. We\u2019re always interested to hear from new businesses and potential clients!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why You Should Be Using A&nbsp;UK Digital PR Agency \u201cWhat actually&nbsp;is&nbsp;PR?\u201d is a question that members of our team are met with on an amusingly regular basis, here at VerriBerri. It\u2019s fair to say that people have a set idea in their heads as to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,121,139,123],"tags":[6,160],"class_list":["post-20552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-agency-essex","category-public-relations-2","category-seo","tag-digital-marketing-agency","tag-digital-pr-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/20552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=20552"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/20552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=20552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=20552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=20552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}