Click here to get in touch, <\/p><\/div><\/a><\/div><\/div>\n\n\n\n
Why Choose Us<\/h2>\n\n\n\n
As well as the above, there are also lots of other reasons as to why you should choose us for your ophthalmology marketing. As we\u2019ll discuss more later, PR is likely to play a big part in your marketing strategy. Given how niche your audience are and how indecisive journalists can be, there\u2019s little room for error. From what we\u2019ve been told from our clients, lots of other agencies ply clients with unrealistic promises when it comes down to PR leads. Whilst we\u2019re all for pushing ourselves, we\u2019d never want you to be left feeling like you\u2019ve lost out. By implementing our PR guarantee, this has helped define the way we work. What you see is what you get. If we\u2019re telling you we can achieve something, it\u2019s because we know that we can, so much so we rubberstamp it!<\/p>\n\n\n\n
Before touching on SEO in more detail, it\u2019s important we first highlight the difficulties that can come with trying this yourself. Your Google ranking is a very sensitive thing and plays a big part in your volume of site traffic. Through our almost 12 years working in the industry, we have seen plenty of damaged sites. The biggest cause of this is people dabbling without much knowledge surrounding how it all works. If you were to ask any specialist, they\u2019ll likely tell you the same thing. It\u2019s better left in the hands of someone who knows SEO inside and out. <\/p>\n\n\n\n
Unlike agencies in the city, we come without the hefty London price tag. This means that not only are you getting our take from the experience we\u2019ve had in the industry but also, much more affordable marketing too. What more could you want?<\/p>\n\n\n\n
Building an Online Presence<\/h2>\n\n\n\n
When it comes to building your online presence, social media is a good all-rounder for almost every industry. We\u2019re all guilty of using our phones as an escape. Quite frankly, the sheer amount of media that we consume on a daily basis is shocking. Regardless, our screen times are ever-increasing. With more of us scrolling through these platforms, businesses would be silly to not take advantage. <\/p>\n\n\n\n
These days, social media can be utilised by businesses in lots of different ways. Whilst it can be really powerful in terms of boosting your visibility, equally it can be handy when it comes to customer service. Despite being glued to our phones, we seem to have begun shying away from making phone calls. Lots of people find them nerve wracking and sitting on hold isn\u2019t ideal given the fast-paced society we\u2019re living in. Similarly, emails are also becoming less favourable when it comes to customer service. Why not consider opening your messages to the public? You\u2019d be surprised just how many brownie points this could earn you in the eyes of potential customers.<\/p>\n\n\n\n
Gathering content and writing captions is far easier said than done. What\u2019s more, not many people know how to maximise the engagement on their posts through hashtags. Whilst it is possible to do your social media yourself, you may find it more time-efficient to bring in ophthalmology marketing specialists. <\/p>\n\n\n\n
Pitching to Journalists<\/h2>\n\n\n\n
Without established contacts in the field, it\u2019s likely you\u2019ll go unnoticed when it comes to gaining traction through PR. As we mentioned earlier, it can be a difficult thing to get right. Having said this, our team have been successful in gaining traction is some really popular publications before; anything from The Guardian and The Independent to Women\u2019s Own and This Morning. <\/p>\n\n\n\n
Lots of our clients require a blend of different media publications when it comes to PR. Despite this, given how niche you are as a business, you\u2019re going to need to target a more mainstream audience. Large publications that have a huge reach is likely to be where you\u2019ll see the best ROI. <\/p>\n\n\n\n
Optimising your Site<\/h2>\n\n\n\n
SEO is something we recommend for almost all of our clients. When looking for anything these days, people go online to find what they need. With there being such an abundance of content out there, Google aim to make specific information as easily accessible to the consumer as possible. In order to do this, they needed to invent their algorithm.<\/p>\n\n\n\n
In order to fully optimise your site, you need to satisfy the elements of what Google wants to see. This includes the likes of optimising your site for mobiles and quickening your loading speed. Trust me, these examples are just the tip of the iceberg when it comes to search engine optimisation. <\/p>\n\n\n\n
Although difficult in the beginning, the hard work does pay off. The more you optimise your website, the higher you\u2019ll appear when people search for things relating to your business. With this, you\u2019re going to generate far more site traffic than without SEO.<\/p>\n\n\n\n
What to Do if Your Budget is Small<\/h2>\n\n\n\n
Whilst you may struggle with SEO and PR, social media is one element of marketing that lots of companies do themselves. Some are really successful with it too. Where your budget may not allow for time to be spent on this component, you can definitely attempt posting content yourselves. <\/p>\n\n\n\n
As well as being a full-service ophthalmology marketing agency, we\u2019re also happy to be used as a consultancy too. If you\u2019re simply looking for some creative direction, we\u2019d be more than happy to throw some ideas your way. <\/p>\n\n\n\n
Get in Touch<\/h2>\n\n\n\n
The bottom line is niche markets require niche marketing. Involving a team who have little understanding as to what you do isn\u2019t going to be great in the long run. Instead, you\u2019re going to do better out of utilising the skillset of\u00a0ophthalmology marketing\u00a0specialists like ourselves. If you\u2019d like to get in touch, you can do so by clicking here.<\/a> We\u2019d love to hear from you!<\/p>\n","protected":false},"excerpt":{"rendered":"Being specialists in\u00a0ophthalmology marketing, we understand just how niche this industry is. In order to get your marketing right, you\u2019re going to need the help of someone with direct experience. Despite working with clients in a range of sectors, this is something we have a…<\/p>\n","protected":false},"author":3,"featured_media":16867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,119,121],"tags":[196,185,8,20,155,133],"class_list":["post-20706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-marketing-agency-essex","tag-essex-marketing","tag-essex-pr","tag-essex-pr-agency","tag-marketing-agency-essex","tag-marketing-agency-seo","tag-social-media-marketing-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/20706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=20706"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/20706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=20706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=20706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=20706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}