{"id":20963,"date":"2021-02-01T09:54:00","date_gmt":"2021-02-01T09:54:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=20963"},"modified":"2021-02-01T09:54:00","modified_gmt":"2021-02-01T09:54:00","slug":"esports-marketing-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/02\/01\/esports-marketing-agency\/","title":{"rendered":"Esports Marketing Agency"},"content":{"rendered":"\n<p>Why Should You Should Be Utilising an Esports Marketing Agency? The invention of the internet quite literally revolutionised the way we all work. With us all becoming accustomed to a more digitalised way of living in the last year, it\u2019s no wonder something like Esports has really taken off. Despite it gaining some serious momentum within the gaming community, there are still plenty of us missing out. Usually, because we simply don\u2019t know it exists. The best way to combat this, you ask? Marketing.<strong><\/strong><\/p>\n\n\n\n<p>Here at VerriBerri, we are a specialist&nbsp;Esports marketing agency. We have operated within the marketing world for well over a decade now. During this time, we have dipped our toes into many different industries, bringing our clients effective marketing strategies on every occasion. Whether you\u2019re just looking for some creative direction or want us to handle the entire project, you\u2019re in safe hands.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-ffb5cebf\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">DO YOU NEED HELP WITH YOUR ESPORTS MARKETING?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">Contact the team here today!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-management\">Social Media Management<\/h2>\n\n\n\n<p>Given that you\u2019re trying to market a heavily modernised concept, social media is going to be your best friend. In fact, there aren\u2019t many industries that we don\u2019t suggest social media for.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalcommerce360.com\/2020\/09\/16\/covid-19-is-changing-how-why-and-how-much-were-using-social-media\/\">During the pandemic, lots of us turned to social media and used it as a comfort.<\/a> I think I speak for everyone when I say our screen times increased tenfold. With this being said, what better place to market your service? Social media has a huge reach and can really go a long way in terms of spreading the word about your brand or an event. The good news is, there are plenty of platforms that we\u2019d recommend for you to use. These include the likes of Twitter, Twitch, YouTube, TikTok, Reddit, and Instagram. Despite a wide variety of options, it can be difficult to know where to begin and what sort of content to post. If this is something you\u2019re struggling with, we\u2019d suggest getting in touch with our&nbsp;Esports marketing agency.<\/p>\n\n\n\n<p>Social media can also go a very long way in terms of promoting exclusivity. Despite Esports having built quite a trusted community, there is still a need to continue developing this. Building your following and making sure you keep your content engaging can really bring you closer to your consumers. Once you\u2019ve then built a closer relationship with them, they\u2019ll then be far more likely to visit each event you host. If they don\u2019t, they\u2019re likely to experience some intense FOMO.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-public-relations\">Public Relations<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/09\/P1410211.jpg\" alt=\"stats for business development on whiteboard\" class=\"wp-image-19983 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">In terms of where you should be targeting, a blend of both mainstream and more specific media is likely to give you the best ROI. Mainstream media is a great way to reach the general public and teach more people about what it is that you do. If this piques their interest, this will then get more people involved in Esports. Helping it to grow the community in popularity.&nbsp;&nbsp;Spreading awareness in this way is a great way to improve your brand visibility as well as reaching new areas of your market.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Meanwhile, industry specific media such as gaming magazines are where you\u2019re going to find a big chunk of your audience. The more awareness you can circulate for upcoming events, the more people are going to attend. Articles in industry specific media will also help to get more people talking about your brand specifically. This will help you to get ahead of your competitors and better establish yourself amongst your industry.\u00a0<\/p>\n\n\n\n<p>Influencer marketing is a very modern technique and one that has become wildly popular more recently. Influencers using outlets such as TikTok, Instagram, and YouTube to share their talents tend to have a very loyal audience. If you\u2019re able to target the gaming influencer community, and get them talking about your event\/brand, this is going to do wonders for your memorability. This can be a vital tool for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-love-about-us\">What You\u2019ll Love About Us<\/h2>\n\n\n\n<p>Public relations are something many of our clients are hesitant about trying. This is likely due to how unpredictable journalists can sometimes be. PR has gained itself a bad rap through the years with reporters changing their minds on stories frequently. This has meant many of our current clients have been let down by their previous marketing agencies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 53%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/02\/P1390205-1024x769.jpeg\" alt=\"marketing agency\" class=\"wp-image-16735 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Keen to avoid this, our&nbsp;Esports marketing agency&nbsp;introduced our PR promise. We guarantee our work meaning you don\u2019t need to be worried about getting any nasty surprises along the way. What\u2019s more, we\u2019re the only company (to our knowledge) within the UK to offer this.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Being one of the largest marketing agencies within the UK, this really gives us a step up in terms of ideation. Typically, agencies outside of the city tend to be very small. Despite the pandemic, we have since been able to grow our team very rapidly in order to cope with demand. We\u2019re a very close-knit team of creative and personable beings. This means we\u2019re constantly sharing our ideas and bouncing off of each other. If one thing is for certain, authenticity is never in short supply. With this in mind, we\u2019re able to offer the best service possible for all of our clients.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Being based in heart of Essex, this boasts far more positives than just the wonderful countryside scenery. When researching marketing agencies to assist you within London, you\u2019ll usually find that they come with a hefty price tag. Being based in a much cheaper postcode, we\u2019re able to pass this saving onto you, our clients. This means the same quality, if not better, at a far more affordable price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-in-touch\">Get in Touch<\/h2>\n\n\n\n<p>The bottom line is, we care about our clients and producing work above the bar that is set for us. Afterall, you\u2019re not just our customers, you\u2019re our partners. We really take our time to get to know each brand we work with and their core values. By investing time in this way, we can better understand the best way forward in terms of your marketing strategy.<\/p>\n\n\n\n<p>If our&nbsp;Esports marketing agency&nbsp;sounds like the perfect addition for you in the New Year, why not contact us? We\u2019d love the opportunity to expand on our services and how these can benefit you. <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">To do so, you can simply click here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Should You Should Be Utilising an Esports Marketing Agency? The invention of the internet quite literally revolutionised the way we all work. With us all becoming accustomed to a more digitalised way of living in the last year, it\u2019s no wonder something like Esports&#8230;<\/p>\n","protected":false},"author":3,"featured_media":360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113],"tags":[230,20,162,157,133],"class_list":["post-20963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-essex-social-media-marketing","tag-marketing-agency-essex","tag-pr-agency-essex","tag-seo-marketing-essex","tag-social-media-marketing-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/20963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=20963"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/20963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=20963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=20963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=20963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}