\n
PPC stands for \u2018pay per click.\u2019 Essentially, this is where businesses pay to rank for certain keywords or phrases. In other words, they identify popular searches that are relevant to their company and then pay to appear higher than their competitors. These are the results you often see at the top of the SERP that have \u2018ad\u2019 next to them.<\/p>\n<\/div><\/div>\n\n\n\n
The Benefits of PPC<\/h2>\n\n\n\n
One of the reasons businesses love PPC is simply due to how quickly it gets to work. Realistically, all you need to invest time into is setting up the campaign. Once this has been done, you\u2019re likely to see quick results. Given that we are often impatient, this is likely to be rather appealing. It is important, however, to note that clicks coming from PPC campaigns can often be lower in quality as the search intent is often not a high.<\/p>\n\n\n\n
Another of the positives associated with PPC is that these campaigns only require a low level of skill. Whilst SEO is almost impossible to do on your own, PPC can be set up without lots of prior experience. In addition, businesses often favour PPC as you do not need to pay upfront. As the name suggests, you pay per click. <\/p>\n\n\n\n
Which Is Better?<\/h2>\n\n\n\n
As a search engine marketing agency, we\u2019re often asked which method is the better to adopt. Whilst they both have their positives; organic SEO is definitely a better long-term strategy. Moreover, it sometimes pays to be patient. We understand it can sometimes be a lengthy process; however, building your organic ranking is always worth it. Regardless, this does not mean PPC is not still effective in building brand awareness.<\/p>\n\n\n\n
Before taking any leap of faith, it\u2019s important you do your research. As time goes on, people are becoming more and more averse to advertisements. Research suggests that under 10% of people are willing to click on paid adverts. With this in mind, seeing the word \u2018ad\u2019 next to a search engine result can be off-putting. Of course, this depends entirely on your audience but nonetheless, is another thing to bear in mind.<\/p>\n\n\n\n
Realistically, your course of action is always going to differentiate from the next business. Which you choose to implement depends on a range of factors including budget, target segment and industry. All in all, there is nothing wrong with either strategy; however, it is all about finding which is the best fit for you. On occasion, companies may even choose to use both solutions. For more tailored advice, our search engine marketing agency would be happy to lend a helping hand.<\/p>\n\n\n\n
At VerriBerri, we truly believe our team are an unstoppable force. We have assisted a huge array of businesses covering a range of industries. Within our portfolio, we have even helped a FTSE 100 client with their SEO. A project that was certainly no picnic in the park.<\/p>\n\n\n\n
If you\u2019re looking to secure your future and boost your websites ROI, why not implement search engine marketing? In addition to driving more traffic to your site, these methods can also help support the rest of your strategy. To speak to our professionals, click here or call us on 01376 386 850.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In case you are unfamiliar with us, VerriBerri are a multi-award-winning\u00a0search engine marketing agency. This means that we help businesses to improve their site health and boost their visibility on Google. In a world with such a wide variety of information, making sure you are…<\/p>\n","protected":false},"author":3,"featured_media":9234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,123],"tags":[245,154,155,192,156,241,157,158],"class_list":["post-21054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo","tag-chelmsford-seo-agency","tag-essex-seo-agency","tag-marketing-agency-seo","tag-organic-seo-essex","tag-seo-agency","tag-seo-in-essex","tag-seo-marketing-essex","tag-small-business-seo"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21054"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}