{"id":21132,"date":"2021-03-21T06:18:00","date_gmt":"2021-03-21T06:18:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21132"},"modified":"2021-03-21T06:18:00","modified_gmt":"2021-03-21T06:18:00","slug":"the-benefits-of-utilising-essex-digital-marketing-services","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/03\/21\/the-benefits-of-utilising-essex-digital-marketing-services\/","title":{"rendered":"The Benefits Of Utilising Essex Digital Marketing Services"},"content":{"rendered":"\n<p>Marketing is an interesting word when you think about it, because of just how much it encompasses. You\u2019ve got everything from traditional print advertising to billboards and posters on the sides of buses. You\u2019ll be met with adverts on your Google searches as well as influencers on social media carrying out \u2018gifted\u2019 campaigns. It\u2019s a minefield and it can be hard to know where to start. Here at VerriBerri, we offer\u00a0Essex digital marketing services.\u00a0We would love to take you through why <a href=\"https:\/\/www.verriberri.co.uk\/digital-marketing-agency-in-essex-6\/\">digital marketing can be so effective for your business.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-6319f009\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">Do you need help with your digital marketing?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">Click here to get in touch. <\/p><\/div><\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reach\">Reach<\/h2>\n\n\n\n<p>Unquestionably, one of the biggest benefits of utilising&nbsp;Essex digital marketing services&nbsp;(as opposed to perhaps more traditional marketing avenues like flyering, for instance) is&nbsp;<em>reach<\/em>. As a business, the internet is an incredibly useful tool to have at your fingertips. Even the platforms which offer you the widest reach, from a traditional marketing perspective; e.g. advertising on TV or radio \u2013 pale in comparison to the size of audience you can engage online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creativity\">Creativity<\/h2>\n\n\n\n<p>Marketing your business digitally provides you with&nbsp;<em>so<\/em>&nbsp;many different options. When it comes to getting your brand image across online, the world is your photoshopped oyster. You can utilise graphic design, social media, pay-per-click advertising, blog-writing, PR, business development and outreach, podcasts, and even new technologies like virtual reality!<\/p>\n\n\n\n<p>Increasingly, brands are seeing that an organic manner of marketing their brand is what today\u2019s customer wants to see. People, as a rule, are fed up of having salesy jargon shoved down their throat. They want, instead, to find out about a business\u2019 welfare policies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-we-on-about-we-hear-you-ask\">What Are We On About, We Hear You Ask\u2026<\/h2>\n\n\n\n<p>Your brand might get as much attention from its CEO being a podcast guest and talking only very loosely about the company\u2019s service itself, as you would from a more targeted campaign. That\u2019s not always the case, of course, and it\u2019s not to say that you can\u2019t benefit from direct advertising. Of course you can! What we\u2019re saying is that a more holistic approach is definitely what\u2019s needed. Our&nbsp;Essex digital marketing services&nbsp;incorporate the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>In-house graphic design<\/em>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Experienced PR team (having secured articles in national online publications)<\/em>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Social media experts (several of our team members are, in fact, influencers themselves!)<\/em>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Seasoned copywriters (with backgrounds in everything from science to literature).<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>SEO specialists.<\/em><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hold-up-i-didn-t-think-pr-was-classed-as-marketing\">\u201cHold Up &#8211; I Didn\u2019t Think PR Was Classed As Marketing?..\u201d<\/h2>\n\n\n\n<p>Now, this is a contentious topic and for every firm that says PR is entirely disparate from marketing; there are those who say it\u2019s inextricably linked. Here at VerriBerri, we\u2019re of the latter view! Our marketing and PR departments work hand-in-hand to procure our clients the best results, possible. We touched at the start on the importance of brand image and how the digital arena facilitates bolstering that image. Digital PR is just another tool in the marketer\u2019s armoury in <a href=\"https:\/\/www.verriberri.co.uk\/pr-and-marketing-agency-in-essex\/\">enhancing that business image.<\/a><\/p>\n\n\n\n<p>Think about it, if you\u2019ve got a business being talked about (whether in terms of its services, products, owner, employees or anything else) in a major online publication, you\u2019re not only getting a wider reach but you\u2019re also going to get people taking more notice. You take that same message and promote it from your brand\u2019s own channels, and whilst you might still garner some success; you\u2019ll likely not do as well because \u2013 from the consumer\u2019s perspective \u2013 you\u2019re self-promoting. That\u2019s why we\u2019re always so keen to utilise PR in strategies as part of our&nbsp;Essex digital marketing services!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-growth-of-social-media\">The Growth Of Social Media<\/h2>\n\n\n\n<p>If you go back, even a decade, then you\u2019d shock yourself as to just how different the world of social media was. Yes, it was already becoming a huge and permanent global fixture by that point but it didn\u2019t shape or influence in anything like the way it does now. When you\u2019ve got the former POTUS (albeit a far from conventional one)<a href=\"https:\/\/www.verriberri.co.uk\/social-media-marketing-uk-2\/\"> utilising social media as his main channel of communication<\/a>, then you know that these platforms aren\u2019t to be sniffed at.<\/p>\n\n\n\n<p>Businesses need to accept this as well, and understand the part that a well-rounded collection of social media profiles plays in today\u2019s consumer world. It\u2019s not so much that a lack of social media profiles is an active sin on a company\u2019s part, it just feels like something is lacking. Your business brand lacks a sort of solidity or polished veneer when it isn\u2019t complemented by companion social media profiles (actively maintained, of course).<\/p>\n\n\n\n<p><strong>What Can You Easily Do?<\/strong><\/p>\n\n\n\n<p>So, what can you as a business owner do to easily boost your social profiles? The thing we\u2019d advise over everything else is consistency. You\u2019re not going to get a huge following overnight, especially as a business. However, in order to see the results from it, it\u2019s worth putting in the work and regularly posting, following, engaging with users and looking for collaborative opportunities.<\/p>\n\n\n\n<p>Sound a bit too much like hard work? Don\u2019t worry! Our Essex digital marketing services include social media account management including content creation, scheduling, posting and any subsequent engagement. Which platforms should you be using? If you\u2019re a stylish, aesthetic brand, then Instagram should be your go-to. Perhaps you\u2019re more corporate-leaning, so consider LinkedIn as your main focus. If you\u2019re a chatty, personable and fun as a company, then Twitter is where you\u2019ll want to converse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-us\">Contact Us<\/h2>\n\n\n\n<p>You can see, then, just how important digital marketing services can be to a company, whatever sector you\u2019re in. We\u2019re not outright dismissing conventional marketing, but digital is definitely the way to go.<\/p>\n\n\n\n<p>So, if you\u2019d like to find out more about our&nbsp;Essex digital marketing services, then get in touch! Contact us today on 0376 386 850 or by emailing us at&nbsp;<a href=\"mailto:sarah@verriberri.co.uk\">sarah@verriberri.co.uk<\/a>. Whether you\u2019re a new start-up looking to establish yourself or an experienced business looking to freshen things up, we\u2019ll have something for you. <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">We\u2019d love to hear from you, just click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is an interesting word when you think about it, because of just how much it encompasses. You\u2019ve got everything from traditional print advertising to billboards and posters on the sides of buses. You\u2019ll be met with adverts on your Google searches as well as&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,251],"tags":[196,197,8,230,133],"class_list":["post-21132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing-agency","tag-essex-marketing","tag-essex-marketing-consultant","tag-essex-pr-agency","tag-essex-social-media-marketing","tag-social-media-marketing-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21132"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}