{"id":21134,"date":"2021-03-22T07:41:00","date_gmt":"2021-03-22T07:41:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21134"},"modified":"2021-03-22T07:41:00","modified_gmt":"2021-03-22T07:41:00","slug":"social-media-marketing-in-chelmsford-how-to-keep-your-content-fresh","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/03\/22\/social-media-marketing-in-chelmsford-how-to-keep-your-content-fresh\/","title":{"rendered":"Social Media Marketing in Chelmsford: How to Keep Your Content Fresh"},"content":{"rendered":"\n<p>At VerriBerri, we are specialists when it comes to&nbsp;social media marketing in Chelmsford. We have a proven track record when it comes to generating content that is captivating and unique. Through our 12 years, we have been responsible for managing hundreds of social media accounts.&nbsp;<\/p>\n\n\n\n<p>The companies we have helped span a vast array of sectors covering everything from the fintech industry right the way through to aesthetics. In addition, our multiple accolades prove testament to our ability. We truly believe that we are the best at what we do. If you\u2019re after a friendly service and amazing results, you\u2019ve come to the right place!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-2d82aa32\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">Do you need help with your social media management?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">Click here to get in touch with our Chelmsford based, multi award winning team. <\/p><\/div><\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-characteristics-of-good-content\">Key Characteristics of Good Content<\/h2>\n\n\n\n<p>No matter what market you operate in, there are four key characteristics that your social media content needs to adopt. Without these attributes, you may as well quit while you\u2019re ahead. These qualities really are vital if your social media marketing is going to be a success.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fresh:&nbsp;<\/strong>Nobody wants to see the same old idea recycled over and over. Instead, you should put a focus on generating unique ideas that haven\u2019t been done before. We realise this is easier said than done, however, being bespoke is integral. Why not have a brainstorm with your colleagues or enlist the help of a specialist marketing firm?&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Engaging:<\/strong>&nbsp;As humans, we like to feel connected with the brands we love. Therefore, getting your audience involved on social media can be a great way to form or solidify a strong relationship with your market. Use polls or ask questions in your captions if you want your followers to feel involved. This can help with customer retention and loyalty.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Diverse:&nbsp;<\/strong>Using multi-media is a great way to ensure your posts are eye-catching. Don\u2019t just post text or photos. Include links, videos and graphics, for example. These can help construct a more elite image for your brand. Moreover, they can help make information more retainable and less daunting.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Interesting:<\/strong>&nbsp;This one goes without saying \u2013 your posts&nbsp;<em>need<\/em>&nbsp;to be interesting. As frequent users of the internet, the amount of content we consume each day is vast. This means that for many of us, there is little that grabs our attention. Assess your audiences\u2019 attitudes and be clear on your company values.&nbsp;<strong><\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-generate-content-when-you-re-feeling-uninspired\">How to Generate Content When You\u2019re Feeling Uninspired<\/h2>\n\n\n\n<p>Of course, it would be unrealistic to expect that you\u2019re always going to feel inspired. Even within our specialist agency, we still rely on our colleagues to bounce ideas off of. Sometimes, you just hit a wall. And, when you do hit this wall, it can make&nbsp;social media marketing in Chelmsford&nbsp;really tricky, adding to an already time-consuming task. Here are our top tips for when you\u2019re in need of some innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-look-at-your-analytics\">Look at Your Analytics<\/h2>\n\n\n\n<p>Looking at your analytics is something you should be doing already. However, as experts, we know that not everyone checks their insights. This can be a detrimental mistake.\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/10\/e75ce06f-3c3c-4a3f-83f6-44fba18690f4.jpeg\" alt=\"ESSEX SOCIAL MEDIA AGENCY\" class=\"wp-image-20262 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/www.verriberri.co.uk\/social-media-management-agency-2\/\">Social media is easily the most trackable form of marketing<\/a>. This makes it easier for businesses to know how close they are to reaching targets. Insights are available at the touch of a few buttons on most platforms. Within this data, you can identify what content your followers prefer and when the best time for posting is. Pretty useful, right?\u00a0<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Once identifying what your audience enjoy seeing, create more content based around the same ideas. You\u2019ll usually find that individuals engage better with more personable posts. Analytics are there for a reason. Use them.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analyse Your Competitors Profiles<\/h2>\n\n\n\n<p>Being unique is one of the most important attributes to adopt when it comes to&nbsp;social media marketing in Chelmsford. Copying your competitors is going to make your brand indistinguishable and unrecognisable. Not to mention, your content will quickly become boring. However, this does not mean you shouldn\u2019t use your competitor\u2019s profiles for inspiration. In fact, this can be a really valuable tool when you\u2019re lacking ideas.<\/p>\n\n\n\n<p>Assess your competitors and see what they are doing. What works well for them and what didn\u2019t go down so well? There is a lot to be learnt from those around you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Repurpose Older Content<\/h2>\n\n\n\n<p>Let us start by saying that repurposing isn\u2019t going to be a technique you\u2019ll want to adopt all the time. However, it can offer a quick get out of jail free card if you\u2019re feeling a bit dry. Utilising older ideas and making them even better is a great way to optimise time. Moreover, it shows how your company has grown over time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Look at What\u2019s Trending<\/h2>\n\n\n\n<p>Platforms such as Twitter have a \u2018trending\u2019 section which can be a great source for inspiration. Look at what others are talking about and join in (where appropriate of course.)&nbsp;<\/p>\n\n\n\n<p>The news can also be a great way to gain attention. Speaking out on important or relevant topics, such as the feminist movement, can offer massive exposure to your business. It also helps your brand stay current. This is a trait that many consumers look out for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Need of Some Help?<\/h2>\n\n\n\n<p>Often, <a href=\"https:\/\/www.verriberri.co.uk\/social-media-agency-in-chelmsford\/\">people view\u00a0social media marketing in Chelmsford\u00a0as easy.<\/a> Whilst it may not be as technical as other marketing techniques, believe us, it is no picnic in the park.\u00a0<\/p>\n\n\n\n<p>Building your following is easier said than done and many overlook the value we can add as an agency. Not only can we help identify which platforms will be the most plentiful, but also, we can take the weight off your shoulders. By outsourcing to us, you don\u2019t need to worry about coming up with creative ideas. Moreover, we have the time to dedicate to your channels that you may not.<\/p>\n\n\n\n<p>If\u00a0social media marketing in Chelmsford\u00a0is something you\u2019re looking to implement, why not get in touch? Our team loves working alongside companies that are hungry for success. What\u2019s more, we are a fully integrated firm offering solutions for all of your marketing needs. <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">For more information on our services, you can reach us by clicking here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At VerriBerri, we are specialists when it comes to&nbsp;social media marketing in Chelmsford. We have a proven track record when it comes to generating content that is captivating and unique. Through our 12 years, we have been responsible for managing hundreds of social media accounts.&nbsp;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":11487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,121,124],"tags":[245,134,230,133,125],"class_list":["post-21134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-agency-essex","category-social-media-2","tag-chelmsford-seo-agency","tag-content-and-social-media-agency","tag-essex-social-media-marketing","tag-social-media-marketing-essex","tag-social-media-marketing-strategy-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21134"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}