{"id":21253,"date":"2021-04-17T09:05:00","date_gmt":"2021-04-17T09:05:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21253"},"modified":"2021-04-17T09:05:00","modified_gmt":"2021-04-17T09:05:00","slug":"food-and-drink-marketing-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/04\/17\/food-and-drink-marketing-agency\/","title":{"rendered":"Marketing Tips For Restaurant Re-Openings From Our Food And Drink Marketing Agency"},"content":{"rendered":"\n

With the re-opening of hospitality settings for outdoor food and drink only just around the corner; it\u2019s important that your marketing hits the right spot to draw in those post-lockdown customers. The team here at VerriBerri, a food and drink marketing agency in Essex, wanted to look at some of the ways you can endear yourself to customers old and new in this post-lockdown world.<\/p>\n\n\n\n

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DOES YOUR BUSINESS NEED HELP WITH ITS MARKETING?<\/h6><\/div>

Contact the team here today to get in touch!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

Cater To The Confident, Aid The Anxious<\/h2>\n\n\n\n

Some people are licking their lips at the thought of getting out and about again. For others, however, it\u2019s a much more anxious prospect. You can\u2019t assume just because people have made the decision to come out and dine at your restaurant that they\u2019ve moved past the anxiety and worry that\u2019s grown in all of us over the past year or so. You don\u2019t want to alienate this demographic \u2013 and it\u2019s important to note this may well be a larger demographic than you think.<\/p>\n\n\n\n

Make Use Of Social Media Platforms (If You\u2019re Not Already)<\/h2>\n\n\n\n

You might have found you\u2019ve had a bit more spare time over the past few months or so \u2013 funny, that \u2013 and if so, you might well have been spending it glued to social media, scrolling away for hours on end. Well, if you have, then the chances are potential customers have been too.<\/p>\n\n\n\n

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As a food and marketing agency, we know that when it comes to platforms like Instagram<\/a> and Facebook (which also offer the opportunity for paid advertising) the marketing opportunities they provide are too good not to take advantage of.<\/a> In order to secure interest over the coming months \u2013 from both previous customers and new diners, then make use of the following tips:<\/p>\n<\/div><\/div>\n\n\n\n

Prizes\/Giveaways<\/h3>\n\n\n\n

In terms of boosting engagement and interaction, few things are more effective than social media giveaways. Who doesn\u2019t love the chance to win a prize, after all? Whether it\u2019s an entirely free meal or simply a discount coupon, these competitions are an easy way to boost followers and spread your restaurant\u2019s image much further afield.<\/p>\n\n\n\n

Linked to this is the trend of \u2018gifting\u2019 \u2013 if you know any local influencers, then ask them to promote your restaurant or review one of your meals. Some will do it simply for the reward of free chow (I know that would be me) whilst others might charge a small nominal fee for your restaurant\u2019s promotion. Regardless, this is a great way to unlock a whole new audience who might not have otherwise known about your eatery.<\/p>\n\n\n\n

Encourage The Saving Of Posts<\/h3>\n\n\n\n

Social media algorithms are highly changeable things<\/a> \u2013 even we struggle to keep up with all the changes, sometimes! One of the biggest changes recently in deeming how successful and how widely seen content is the hierarchy of importance in terms of post engagement. If those words meant nothing to you, then don\u2019t worry, let us explain. Whereas traditionally you might have thought a post\u2019s performance would have been judged simply by the number of likes it gets, this is no longer the case. Whilst obviously gaining likes is still preferable to not, this actually falls bottom to the priority tree in terms of types of helpful engagement. The most useful thing users can do in helping content perform well is saving <\/em>posts to view later.<\/p>\n\n\n\n

Fortunately , the food and drink industry are naturally well-placed to make the most of this algorithm update. By making content such as recipe videos or multi-step image carousel posts, people are more likely going to want to come back to it later on when they have time to \u2018digest\u2019 (pun intended\u2026) what they\u2019re seeing in more detail. If you\u2019re on a train and you see a fancy steak dinner recipe whilst you\u2019re on the tube on your commute, then you\u2019re naturally going to want to save it so that you can come back to it later!<\/p>\n\n\n\n

If this still sounds a bit overwhelming, then not to fear, because the social media team at our food and drink marketing agency can manage your social media platforms in their entirety for you, content creation and all!<\/p>\n\n\n\n

Be Personable!<\/h3>\n\n\n\n
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Over the past twelve months or so, we\u2019ve not exactly had a lot of social interaction. The result of this is that more people are going to want to frequent those businesses that have a bit of spark and personality than simply the big faceless franchises. You might not be able to compete with the scale of big chain restaurants, but where you can best them is through the personality your restaurant offers.<\/p>\n<\/div><\/div>\n\n\n\n

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Social media is a great place to showcase this; \u2018meet the team\u2019 content, behind the scenes clips and even footage where things don\u2019t go according to plan all show off the human, friendly and inviting <\/em>side of your eatery. People want great food, of course, but increasingly they\u2019re going to want a great overall experience, as well. In other words, going the extra mile is going to be more important than ever before in securing (and retaining) customers.<\/a> People are going to want a seriously nice time after the year that\u2019s been, and if you don\u2019t give them it, they\u2019ll simply go elsewhere.<\/p>\n\n\n\n

Contact Us<\/h2>\n\n\n\n

Not being able to catch up with friends and family over delicious food and drink has definitely been one of the most difficult parts of the past year. Restaurant culture has really taken off in the UK over the past few years; for a country so often derided for its lack of culinary taste, this had started to change. Then, of course, a global pandemic came along! So, let us help you get that trend back on track!If you\u2019d like to find out more about our food and drink marketing agency, then get in touch! Contact VerriBerri today<\/a> on 01376 386 850 or by emailing us at sarah@verriberri.co.uk<\/a>. Alternatively, you can send us a message on one of our social media platforms, and we\u2019ll get back to you as quickly as we can. We look forward to hearing from you!<\/p>\n","protected":false},"excerpt":{"rendered":"

With the re-opening of hospitality settings for outdoor food and drink only just around the corner; it\u2019s important that your marketing hits the right spot to draw in those post-lockdown customers. The team here at VerriBerri, a food and drink marketing agency in Essex, wanted to look…<\/p>\n","protected":false},"author":3,"featured_media":16181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,260,127],"tags":[196,126,129,130],"class_list":["post-21253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-food-and-drink-marketing-agency","category-hospitality-pr-and-marketing","tag-essex-marketing","tag-food-and-drink-social-media-marketing","tag-marketing-agency-for-restaurants","tag-marketing-and-pr-agency-for-restaurants"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21253"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}