{"id":21276,"date":"2021-04-24T11:46:00","date_gmt":"2021-04-24T11:46:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21276"},"modified":"2021-04-24T11:46:00","modified_gmt":"2021-04-24T11:46:00","slug":"construction-industry-marketing-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/04\/24\/construction-industry-marketing-agency\/","title":{"rendered":"Building Your Business With A Construction Industry Marketing Agency"},"content":{"rendered":"\n

There are those sectors where marketing seems like a natural bedfellow; cosmetics, hospitality and health and fitness all lend themselves to the helping hand of a marketing firm. The construction industry, however, isn\u2019t necessarily the sector that would first spring to your mind as being in drastic need of marketing assistance. Construction businesses need to market themselves, often with the help of an agency, just like any other firm, though, especially when the industry is becoming as saturated and competitive as it is.<\/p>\n\n\n\n

The team here at VerriBerri serve as a construction industry marketing agency, we wanted to look at the various ways in which an agency like ours can help elevate a construction business from an average blueprint to an industry-leading structure.<\/p>\n\n\n\n

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DOES YOUR CONSTRUCTION BUSINESS NEED MARKETING HELP?<\/h6><\/div>

Contact VerriBerri and see how we can help you today!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

Laying Foundations \u2013 Branding, Logo, Slogans…<\/h2>\n\n\n\n

If you\u2019re starting out as a construction business \u2013 whatever guise that may take \u2013 you want to leave a lasting impression. It\u2019s thought that roughly a fifth of all businesses fail within their first year and a large part of this is due to not gaining enough traction with customers. Good branding will actively interest potential customers whilst, even more importantly, poor branding can turn customers away before they\u2019ve even had a chance to \u2018get to know\u2019 your company. What, then, are the key elements to a company\u2019s branding?<\/p>\n\n\n\n

Logo<\/h3>\n\n\n\n

If you think of any of the truly global companies \u2013 either B2B or B2C \u2013 and the chances are you can also think of their logo<\/a>, and that\u2019s no coincidence. Would Nike have dominated the sportswear brand for so long had it not been for the \u2018swoosh\u2019? Quite possibly not. Would Apple have seen its meteoric rise were it not for its distinctive, simple logo? We\u2019d argue not. <\/p>\n\n\n\n

A good logo says a lot, most of the time, without actually saying anything at all. How does the old saying go, after all? A picture paints a thousand words? It\u2019s quite the skill to be able to tell a company\u2019s story with only a few strokes of the brush (or software) \u2013 fortunately, our graphic designers at our marketing agency are a talented bunch!<\/p>\n\n\n\n

Slogans\/Taglines<\/h3>\n\n\n\n

There\u2019s a fine line between clever and cheesy on one side, and clever and smarmy on the other, and fortunately for you, our construction marketing agency understands that! Good slogans are memorable above anything else; they\u2019re concise, to the point and don\u2019t outstay their welcome.<\/a> Nobody wants to be reading several sentences when they could be taking in only a few words. Your slogan (or tagline \u2013 whichever you want to term it) has to reflect your construction company\u2019s tone of voice, too.<\/p>\n\n\n\n

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If you\u2019re a more corporate, national concrete business, for instance, then you probably want to lay off the witty puns. However, if, on the other hand, you\u2019re a man with a beaten-up van, then you can afford to add some more personality! If writing isn\u2019t really your thing, though, then don\u2019t worry! Our construction industry marketing agency has a whole team of content creators who love nothing more than to come up with a good tagline or two!<\/p>\n<\/div><\/div>\n\n\n\n

It\u2019s Not What You Know\u2026<\/h2>\n\n\n\n

Word of mouth has always been important in the construction industry. With the advent of the digital age, though, many people think that word of mouth marketing has died. In reality, however, it hasn\u2019t died \u2013 it\u2019s just shifted. Building more connected networks on LinkedIn<\/a> is today\u2019s version of your business being spread by word of mouth a half century ago.<\/p>\n\n\n\n

Business outreach is a painstaking and oftentimes laborious process that could really do with being outsourced in some way. You want to build your network whilst maintaining personable and avoiding seeming like you\u2019re connecting for the sake of connecting. Fortunately, that\u2019s where a construction industry marketing agency come in. We can take the time to learn your business inside and out, and then curate a personalised script to send out to new connections on platforms like LinkedIn so that your growth improves, whilst maintaining that organic core.<\/p>\n\n\n\n

\u201cWho Are You Talking About?\u201d<\/h2>\n\n\n\n
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As a construction marketing agency, we know that many consumers don\u2019t tend to look beyond the first page of Google or other major search engines. In fact, the goal of these search engines is to remove the need for any scrolling, whatsoever. Their ultimate aim is that you could input your search term and have the perfect result come up for you. The point being, though, that in today\u2019s online world, you need a solid online presence.<\/p>\n<\/div><\/div>\n\n\n\n

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This means your website needs good SEO (Search Engine Optimisation) value. The way Google determines which websites rank where \u2013 if at all \u2013 is by a process through crawling. So-called \u2018crawlbots\u2019 go through a website per a specific set of instructions (or \u2018algorithms\u2019) and the easier it is to \u2018crawl\u2019, the better your website\u2019s SEO value.<\/p>\n\n\n\n

Organic<\/h3>\n\n\n\n

There are a few things to think about when it comes to website SEO;<\/a> those websites which have been established a while and have a bank of old content upon which its built are naturally going to perform better than a website that has only a few pages. So, you want to be putting out (good-quality) content \u2013 this can be in the form of pages, blogs, embedded videos and more.<\/p>\n\n\n\n

Technical<\/h3>\n\n\n\n

There are also a few technical aspects to bear in mind such as making sure that all images on your website are compressed. In addition, always try to have a well-structured URL structure (imagine a pyramid with your homepage at the top and then everything else smoothly branches down from that).<\/p>\n\n\n\n

Contact Us<\/h2>\n\n\n\n

Construction businesses need to make sure they stand out from their competition, just in the way that any company does. The best way of doing this? Stand out with your marketing and catch the eyes of potential customers.<\/p>\n\n\n\n

So, if you\u2019d like to find out more about our work as a construction industry marketing agency, then get in touch! Contact us today on 01376 386 850 or by emailing sarah@verriberri.co.uk<\/a>. Alternatively, you can visit one of our social media platforms and send us a message on there! However you choose to get in touch, we look forward to hearing from you.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There are those sectors where marketing seems like a natural bedfellow; cosmetics, hospitality and health and fitness all lend themselves to the helping hand of a marketing firm. The construction industry, however, isn\u2019t necessarily the sector that would first spring to your mind as being…<\/p>\n","protected":false},"author":3,"featured_media":16813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,171],"tags":[170,172,173,174],"class_list":["post-21276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-construction-marketing-agency","tag-construction-marketing-agencies","tag-pr-for-construction","tag-seo-for-construction","tag-social-media-for-construction"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21276"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}