{"id":21286,"date":"2021-04-27T12:14:00","date_gmt":"2021-04-27T12:14:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21286"},"modified":"2021-04-27T12:14:00","modified_gmt":"2021-04-27T12:14:00","slug":"marketing-agency-for-interior-designers","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/04\/27\/marketing-agency-for-interior-designers\/","title":{"rendered":"Marketing Agency for Interior Designers"},"content":{"rendered":"\n<p>All industries need a <a href=\"https:\/\/www.verriberri.co.uk\/b2c-marketing-strategy\/\">digital marketing strategy.<\/a> As a marketing agency for interior designers, this is our speciality. Post pandemic, a lot of marketing techniques have been turned on its head. Things that used to work well for certain industries now get no traction, and new techniques are emerging that boost engagement for others. The most important thing about digital marketing is that you need to build connections.\u00a0 Here are six quick ideas to upgrade your digital marketing.\u00a0\u00a0<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-43ff1983\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">LOOKING FOR A MARKETING AGENCY THAT WILL GIVE YOU RESULTS?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">Contact VerriBerri today to see how we can help!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-refocus-your-focus\"><strong>Refocus Your Focus<\/strong><\/h2>\n\n\n\n<p>What\u2019s your niche? Work on how you describe yourself. If you can summarise in one word, it needs to be more specific. We\u2019d recommend 3-4 words to do this. Instead of <em>Sustainable Interiors<\/em>, why not try <em>Re-worked and Recycled Interiors<\/em>, or<em> Reclaimed Coastal Design?<\/em> Once you\u2019ve reached the perfect balance, ensure you double down on that and go all in. By ensuring you\u2019re working on your own niche, you can become a figure of authority in your industry, both for your clients and your competitors. Depending on your chosen area, you also have the opportunity to <a href=\"https:\/\/www.verriberri.co.uk\/creative-content-company-2\/\">write related content.<\/a> For example, if your practice is particularly influenced by nature, you\u00a0 could write about wellness and spiritualism. By attaching this to your brand, you\u2019re able to not only position yourself as an authority figure; but one of approachability and authenticity.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-add-value-with-blogs\"><strong>Add Value with Blogs<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.verriberri.co.uk\/content-marketing-agency-for-construction-firms\/\">Content marketing<\/a> is one of our favourite strategies to boost your business. A reason why you think of a blogger rather than a business is due to the steady stream of high-quality content being regularly added. With blogs, you can not only add value to your potential customers site visit, but your blog will steadily climb the Google rankings. That\u2019s a whole different blog post, so <a href=\"https:\/\/www.verriberri.co.uk\/seo-agency-in-chelmsford\/\">feel free to check it out here<\/a>. Additionally, you can use these blogs to add a whole extra level of authenticity to your readers. As well as writing posts for SEO purposes, intersperse some personal pieces such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;Why did you become an Interior Designer, what was your journey?<\/li><li>What was your favourite project,&nbsp; and why?<\/li><li>Your Top 10 Places to find inspiration.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-inspire-with-real-stories\"><strong>Inspire with Real Stories<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/01\/06AF217C-11E7-4DD3-94E5-9D609E02E5C9-1024x1024.jpg\" alt=\"marketing for interiors and home\" class=\"wp-image-16146 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Have you worked with some really interesting people? Families in need? Maybe even a celebrity? Reach out to them and catch up with how they\u2019re finding living in their beautiful new space. Ask permission to publish a follow up article and chat about your service and how it&#8217;s going for them now. Focus on the <em>human<\/em> aspect of the story. Find out the <em>why. <\/em>The <em>why <\/em>is what will sell in the end. By doing this, you can add value to your content and copy on the website with testimonials. Use your first person stories for full length posts, and if you get some good quotes, make them into graphics for your social media!<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-stuff-sells\"><strong>&nbsp;Free Stuff Sells<\/strong><\/h2>\n\n\n\n<p>If you have an email list, add a freebie, block out some time to go live on socials or put together a free webinar. Why not make it part of your sales funnel? If you\u2019re offering a free planner on your mailing list, make sure the upgraded version is paid, and is added to the end. A webinar about choosing plants for a space? Make it vague enough for the content to sell your consultancy pages. When working with a marketing agency for interior designers, you\u2019ll often have clients who want their marketing to deliver on warm leads and translate into sales. By offering something your competitors aren\u2019t, such as a webinar or downloadable, you\u2019re already positioning yourself in a place where potential customers are more likely to convert to a sale.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-level-up-your-website\"><strong>Level Up Your Website<\/strong><\/h2>\n\n\n\n<p>As a marketing agency for interior designers, one of our biggest pet peeves is having a great concept and a site that isn\u2019t fit for purpose. Take some time to audit your site. Check it for user experience, accessibility and content quality. If you\u2019re able, recruit a friend to use the site as though they were planning on hiring your services. By having a new pair of eyes on your site, they\u2019ll see things you\u2019ve missed or have suggestions that haven\u2019t even crossed your mind. The more you can do this the better, since different people will have different needs and priorities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-social-media-for-a-different-angle\"><strong>Use Social Media for A Different Angle<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 40%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/03\/IMG_1825-927x1024.jpg\" alt=\"homeware\" class=\"wp-image-16908 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Unless you\u2019re already a house-hold name or recognised brand; building a following on social media is hard. If you\u2019re an individual, however, you have a different story. You have a personal story. Take the opportunity to show more of your individuality, potentially with \u2018Meet the MD\u2019 posts or with employee takeovers. People who are following you\u00a0 for your interiors may be fascinated with the behind the scenes. Don\u2019t be afraid to stray from your \u2018normal\u2019 content. <a href=\"https:\/\/www.verriberri.co.uk\/instagram-marketing-company\/\">If you make a Reel on Instagram showing your process in a room, this may drive engagement more than a perfectly curated shot.\u00a0<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Speaking of which, here at this marketing agency for interior designers, we are a big fan of Reels. <a href=\"https:\/\/later.com\/blog\/how-instagram-algorithm-works\/\">With Instagram\u2019s ever changing algorithm, it\u2019s hard to keep up with what the platform will boost and what it won\u2019t.<\/a> However, with the introduction of reels early last year, Instagram likes to push them to the explore page much more than other content. Plus, like&nbsp; TikTok, Reels are easy to interact with, and thus boost engagement. Use social media to showcase or collaborate with your partners and favourite brands. Not only will it solidify your relationship with them, but you may also have your support reciprocated with a shout-out from them to their followers.&nbsp;<\/p>\n\n\n\n<p><br \/>If you\u2019re looking to make yourself stand out or give your existing branding a push; don\u2019t hesitate to contact us for expert marketing and PR by calling us on 01376 386850 or sending an email to sarah@verriberri.co.uk. Alternatively, <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">click here to contact us directly. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All industries need a digital marketing strategy. As a marketing agency for interior designers, this is our speciality. Post pandemic, a lot of marketing techniques have been turned on its head. Things that used to work well for certain industries now get no traction, and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16958,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113],"tags":[219,240,20,207],"class_list":["post-21286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-home-and-interiors-marketing","tag-interiors-marketing-agency","tag-marketing-agency-essex","tag-marketing-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21286"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}