{"id":21345,"date":"2021-05-13T10:29:00","date_gmt":"2021-05-13T10:29:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21345"},"modified":"2021-05-13T10:29:00","modified_gmt":"2021-05-13T10:29:00","slug":"health-and-wellbeing-seo-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/05\/13\/health-and-wellbeing-seo-agency\/","title":{"rendered":"What You Can Gain From A Health And Wellbeing SEO Agency"},"content":{"rendered":"\n

There\u2019s no getting around it, the health and wellbeing industry is vast. Truly enormous. As a health and wellbeing SEO agency, we have a number of clients in this field and we see daily how much competition there actually is. Taking the pharmaceutical sector as an example \u2013 which, admittedly, is its own separate branch in truth, it\u2019s that big \u2013 and you see that last year, the global pharmaceutical market was valued at over US$ 350 billion<\/em><\/a>.<\/p>\n\n\n\n

Whether you\u2019re looking to market supplements, homeopathic and herbal treatments, fitness aids or anything else, you\u2019re entering into a crowded marketplace, of that there\u2019s no doubt. Should that stop you from trying, though? Certainly not. The team here at VerriBerri, a health and wellbeing SEO agency based in Essex, wanted to look at how SEO practices can help get your company seen.<\/p>\n\n\n\n

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IS YOUR BUSINESS LOOKING FOR SOME HELP WITH ITS SEO?<\/h6><\/div>

Contact the VerriBerri team today!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

What Is SEO?<\/h2>\n\n\n\n

First, though, it\u2019s worth actually going into what this term means. SEO stands for Search Engine Optimisation.<\/em> <\/a>It refers to the process whereby websites, and the content therein, are made more search-engine \u2018friendly\u2019<\/a>. The better your website\u2019s overall SEO value, the higher you\u2019ll rank on major search engines, Google being the obvious one.<\/p>\n\n\n\n

If you think about what a search engine\u2019s primary goal is, it\u2019s to provide a result which most closely matches a user\u2019s search intent. What search engine optimisation does is help put your website in a position where it\u2019s more likely to be seen as Google as authoritative, relevant and high-quality content that\u2019s worth putting higher up on the search results. How can it help, in practise?<\/p>\n\n\n\n

In Practise<\/h2>\n\n\n\n

There are two branches, if you like, to SEO: organic and technical. Organic SEO refers to the content itself which you\u2019re putting out.<\/a> Technical SEO, by contrast, pertains to how a website and its content is structured. Both work in conjunction with one another. The pair of them have an important role to play in how your website content ranks (or doesn\u2019t).<\/p>\n\n\n\n

Where can healthcare businesses begin, though, in reviewing their existing SEO? Well, take it from the healthcare and wellbeing SEO agency. The first thing you can look at is whether you\u2019re ranking highly or not for what you\u2019d say your main \u2018keywords\u2019 were, that\u2019s usually a good starting gauge.<\/p>\n\n\n\n

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Let\u2019s say you\u2019re a vitamin supplement company called VitaWin <\/em>\u2013 if you\u2019re not the first result when you type \u2018VitaWin\u2019 into the search engine, then something is going wrong. It never looks good not to have your business ranking first for its name on search engines; it doesn\u2019t paint the most reliable of images to potential customers. What would our health and wellbeing SEO agency suggest, then, is worth doing for those two separate branches of the SEO tree?<\/p>\n<\/div><\/div>\n\n\n\n

Organic SEO<\/h3>\n\n\n\n

As a health and wellbeing SEO agency, we know that you can’t have thin content. If you do, you\u2019re going to struggle to rank, it\u2019s as simple as that. Thin websites are those that might only have a few web pages \u2013 or more numerous pages with very little content. The easiest way to rectify this issue, therefore, is to add more content! But you can\u2019t just go about adding random content gung-ho, it needs to be good-quality content.<\/p>\n\n\n\n

Content is most easily added in the form of new pages, or blog posts. The benefits of a blog page are two-fold, really, in that said posts not only enable you to bolster your website\u2019s content and target keywords you\u2019d like to rank for, but it also represents an opportunity to show off business expertise and authority.<\/p>\n\n\n\n

If writing\u2019s never really been your forte, then not to worry! Our health and wellbeing SEO agency have an experienced team of in-house copywriters and content creators who can curate content for your website, all whilst adapting to your brand\u2019s tone of voice and identity.<\/p>\n\n\n\n

Technical SEO<\/h3>\n\n\n\n

Technical SEO is a bit more complex than organic SEO \u2013 though that\u2019s not to say that its organic counterpart can\u2019t still be difficult to master \u2013 and requires a working knowledge of a website\u2019s back-end at the very minimum to action changes. Take it from the health and wellbeing SEO agency; the quickest, most effective and reliable way of finding out your website\u2019s technical SEO standing is to carry out a site audit. <\/p>\n\n\n\n

This is where a software platform (like Moz<\/em>, Ahrefs<\/em> or SEMRush<\/em>, for instance) will \u2018crawl\u2019 your website (just as a search engine does) to identify errors, problems, notices and more general cautions. In terms of the problems, themselves, where to begin? Websites are incredibly complex beasts and so the problems they can encounter are typically correspondingly complex.<\/p>\n\n\n\n

Common problems include the following:<\/p>\n\n\n\n