{"id":21359,"date":"2021-05-18T09:33:00","date_gmt":"2021-05-18T09:33:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21359"},"modified":"2021-05-18T09:33:00","modified_gmt":"2021-05-18T09:33:00","slug":"restaurant-marketing-agency-in-essex","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/05\/18\/restaurant-marketing-agency-in-essex\/","title":{"rendered":"RESTAURANT MARKETING AGENCY – How To Make The Most Of The Reopening of your restaurant"},"content":{"rendered":"\n

At the time of writing, the UK\u2019s restaurants are opening back up for indoor dining.<\/a> For hospitality businesses, this date couldn\u2019t have come quickly enough. But with so many restaurants vying for custom, however, how do you ensure that you\u2019re standing out from the rest? It\u2019s difficult but it\u2019s not impossible. The team here at VerriBerri, an Essex restaurant marketing agency, wanted to show you some of the ways in which hospitality venues can secure that surge of business.<\/p>\n\n\n\n

<\/path><\/svg><\/div>
DOES YOUR RESTAURANT NEED A MARKETING AGENCY?<\/h6><\/div>

Contact VerriBerri today and see how we can help you!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

Show Off Your COVID-Secure Measures <\/h2>\n\n\n\n

We get it, nobody wants to hear that word anymore, nobody wants to remember that it\u2019s still a thing \u2013 but, unfortunately, it is. Whilst certain demographics will be excited for a carefree return to normality, not everybody is going to be so gung-ho in attitude. You\u2019re looking to cater to everybody, and that includes the more anxious members of the public. <\/p>\n\n\n\n

Use your restaurant\u2019s social media platform<\/a>s (and if you haven\u2019t got any, then we\u2019d advise that being your first port of call) to showcase your hygiene measures. Whether it\u2019s one-way systems, Perspex screens, regular wipe downs or contact tracing, the onus is on you to show people that you\u2019re a restaurant worth going back out for. <\/p>\n\n\n\n

\"marketing<\/figure>
\n

This should be your foundation because, although you may think all restaurants would be making these efforts, many still aren\u2019t; if you don\u2019t, then you\u2019re shooting yourself in the foot. Brand image is a huge part of what we tackle here at our restaurant marketing agency, and \u2013 at the minute, at least \u2013 your brand image is only as strong as your COVID-secure measures. <\/p>\n<\/div><\/div>\n\n\n\n

An Extra Incentive <\/h2>\n\n\n\n

Everybody loves a prize. From the coconut shy to the national lottery and everything in between, the person who tells you that they don\u2019t enjoy winning something at least a teensy bit, is lying. And, at the moment, the added incentive of being a winner \u2013 of securing a prize \u2013 might well boost business. Social media competitions are a great way of further building your following, drumming up excitement (or \u2018buzz\u2019) and gaining some easy positive PR for your business. <\/p>\n\n\n\n

Offering 2-for-1 vouchers, a free meal coupon or any other sort of prize can be an easy way of securing the post-lockdown restaurant attention. The social media department of our restaurant marketing agency can help craft custom graphics and manage the competition, if that\u2019s something you\u2019ve not had experience handling, yourselves! <\/p>\n\n\n\n

Spruce Up Your Website <\/h2>\n\n\n\n

How\u2019s your website looking? Truthfully?<\/a> There\u2019s going to be a lot of people currently Googling away for restaurants to try near them, at the minute, and you only have a small opportunity by which to capture their attention. There\u2019s a world of difference between rustic and rubbish; you might offer the most authentic Greek or Italian cuisine, or the finest <\/p>\n\n\n\n

pub grub that the countryside has to offer, but if your website isn\u2019t up to scratch? You can wave goodbye to that custom. You might argue, well why does it matter? Why can\u2019t my food do the talking? Word-of-mouth marketing and reputation, as good as it is, can\u2019t get you the sort of business it once did, and especially not in today\u2019s digital world. Most people find their restaurants online, and most people are going to take notice of what the website is like. We\u2019re not saying it has to be all the bells and whistles, but it should be slick, clean and modern. <\/p>\n\n\n\n

SEO <\/h2>\n\n\n\n
\"food\"<\/figure>
\n

Whilst looking at your restaurant\u2019s website, you should consider its overall SEO. What\u2019s SEO, we hear you ask? SEO stands for Search Engine Optimisation and, essentially, it refers to how well your website is geared up to be \u2018crawled\u2019 (or viewed) by search engines. Your website\u2019s SEO value is what determines whether your website ranks or not \u2013 and if so, where. Take it from our restaurant marketing agency, this matters!<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

If you\u2019re competing with lots of other Italian restaurants in your area, and you\u2019re not showing high up on Google for \u2018Best Italian restaurant in X\u2019 then you\u2019ve got a problem. Fortunately, it\u2019s a problem that can be addressed! Look at your website\u2019s content<\/a> \u2013 how much does its copy actually contain the kinds of keywords and phrases you want to be ranking high up on search engines for? In fact, how much content is there, full stop? Websites with \u2018thin\u2019 content (not much) are always going to struggle to rank well, and if your website is low on content, then that might be contributing towards your lower rankings. <\/p>\n\n\n\n

If those keywords aren\u2019t there, you\u2019re going to struggle to rank for them. Have you written meta descriptions for your posts and pages? Have you got duplicate content? Are your images compressed, and do they have alt-tags? These are the sorts of things that can (and do) affect SEO but that many people don\u2019t realise affect SEO. <\/p>\n\n\n\n

Again, if you\u2019re unsure where to start with SEO, then our restaurant marketing agency can help! SEO is a constantly changing and updating area, so we\u2019d not be surprised if you needed a bit of help even if you did know the basics! With Google\u2019s frequent algorithm updates, it can be hard to keep up with what\u2019s wanted by Google and what isn\u2019t. <\/p>\n\n\n\n

Contact Us <\/h2>\n\n\n\n

It\u2019s an exciting time, and it finally feels as though we\u2019re getting back towards some semblance of normality. It\u2019s not an opportunity to be wasted, however, so make sure that you\u2019ve followed these tips! As a summary; show off your COVID measures, the more the better. Consider a social media prize draw to manufacture some buzz around your restaurant\u2019s indoor return. Finally, make sure your website is up to date and \u2018fresh\u2019 as it can be, so that you\u2019re giving yourself the best possible chance of securing customers via online traffic. <\/p>\n\n\n\n

So, if you\u2019d like to find out more about our restaurant marketing agency, then get in touch! Contact VerriBerri today<\/a> on 01376 386 850 or by emailing us at sarah@verriberri.co.uk. You can also message us via one of our social media platforms and we\u2019ll do our best to get back to you as quickly as possible!<\/p>\n","protected":false},"excerpt":{"rendered":"

At the time of writing, the UK\u2019s restaurants are opening back up for indoor dining. For hospitality businesses, this date couldn\u2019t have come quickly enough. But with so many restaurants vying for custom, however, how do you ensure that you\u2019re standing out from the rest?…<\/p>\n","protected":false},"author":3,"featured_media":16437,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,260],"tags":[126,130,156],"class_list":["post-21359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-food-and-drink-marketing-agency","tag-food-and-drink-social-media-marketing","tag-marketing-and-pr-agency-for-restaurants","tag-seo-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21359"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}