{"id":21418,"date":"2021-05-26T11:47:44","date_gmt":"2021-05-26T11:47:44","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21418"},"modified":"2021-05-26T11:47:44","modified_gmt":"2021-05-26T11:47:44","slug":"essex-pr","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/05\/26\/essex-pr\/","title":{"rendered":"Essex PR: Putting The Case Forward For Different PR Types"},"content":{"rendered":"\n

Variety is the spice of life, or so they say. When it comes to what type of PR to focus on, a multi-faceted approach is the one we most commonly advocate. B2B or B2C publications? Local press or national outlets? Online or in print? It\u2019s a complex and nuanced field, and putting several fingers in several pies often secures the best returns. Here at our\u00a0Essex PR\u00a0agency<\/a>, we want to explain just why exactly such an approach can be so worthwhile.<\/p>\n\n\n\n

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LOOKING FOR A MULTI-AWARD WINNING PR AGENCY?<\/h6><\/div>

Contact the agency by clicking here today.<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

What Is PR?<\/h2>\n\n\n\n

But first though, what is PR?<\/a> A mystical term taken to mean everything from events management through to disaster recovery; PR (Public Relations<\/em>)\u00a0<\/em>is an often-used word, and one which is misused even more frequently. In truth, it\u00a0is\u00a0<\/em>a fairly large and all-encompassing field. The day-to-day of PR revolves around securing press coverage on behalf of a brand or client. This is either done in-house or by an external agency. This coverage might be in the form of articles in a magazine, podcast appearances, TV interview, the list goes on. In this piece, we\u2019ll be looking exclusively at written PR. Even then, you\u2019ll see just how wide-ranging it can be. At our\u00a0Essex PR\u00a0agency, we have experience securing coverage in all of the following for our clients:<\/p>\n\n\n\n

National Press<\/h2>\n\n\n\n

When people think of publications, they\u2019re typically talking about the tabloids and the broadsheets; the real heavy-hitters in terms of readership and circulation. There\u2019s no denying that the renown and \u2018clout\u2019 that these big national publications possess is hard to beat. In the same way that a musical or film can have a \u2018big name draw\u2019, so too can having an \u2018as featured in\u2019 section on your website which includes big-name publications.<\/p>\n\n\n\n

Local Press<\/h2>\n\n\n\n

Whilst national press is undoubtedly effective, in terms of building your business\u2019 reputation, local press is arguably just as effective. If you\u2019re a small to middling business, then building that local reputation isn\u2019t something to be sniffed at. This is especially important if you\u2019re a location-based business, i.e. you\u2019re a particularly good Essex caf\u00e9, for instance. The two used in conjunction with one another, both national and local outlets, makes for a highly-effective means of getting your business recognised and trusted.<\/p>\n\n\n\n

B2B Publications<\/h2>\n\n\n\n
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Trade publications might be niche and specialised, but within those niches they\u2019re read, valued and, most importantly, trusted. Whether you\u2019re a fintech company, a legal firm or a wholesale pet food supplier, there are publications out there specifically tailored to your field. Securing coverage in one of these magazines or outlets, then, can help your business position itself as an industry-leader, or at least a rising star within that particular field. At our Essex PR agency, we\u2019ve got extensive experience working with a vast number of different B2B publications, both in print and online.<\/p>\n<\/div><\/div>\n\n\n\n

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B2B publications offer your business a chance to delve into its more technical elements, without fear of confusing the readers. If you\u2019re writing an article about a business for the layperson; then you\u2019re naturally going to keep it fairly broad in its scope, so as to be as accessible as possible. This can prevent getting into the complexities of your business. It also means you can\u2019t show it off as fully as you might like to.<\/p>\n\n\n\n

B2C Publications<\/h2>\n\n\n\n

Though they might not be as nuanced or targeted as B2B publications, B2C publications<\/a> do have that more general, mainstream draw that can make a long-term difference in a brand\u2019s reputation. Look at it this way, the instant a business can start getting its name into these more general publications, it\u2019s begun to morph from a business into a brand<\/em>.<\/p>\n\n\n\n

Online Coverage<\/h2>\n\n\n\n

We live in a digital age, a world in which many of us spend as much time online and in front of a screen as we do offline. Whether you like it or not, the digital landscape is an inescapable part of modern living. The instant accessibility of online blogs, articles or thought-pieces mean that they\u2019re an attractive alternative to lugging a damp broadsheet around in your bag on the tube.<\/p>\n\n\n\n

With newspapers and magazines having online-only content these days, as well as their standard free fare, there are more opportunities than ever before to reach both wider and further. With the share feature that every online article has, you also have a far greater chance of getting knock-on readership than you would from the alternative in print, which would be word-of-mouth.<\/p>\n\n\n\n

Print Coverage<\/h2>\n\n\n\n

There was a time around ten years ago when people thought the age of books and print media was over; the advent of the Kindle and other e-readers led people to question the need for the physical medium any more. Fortunately (as a massive lover of books) this isn\u2019t the case, and the world of print still remains strong \u2013 albeit with a slightly diminished role when compared with, historically.<\/p>\n\n\n\n

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Newspapers and magazines might have transitioned towards digital-centred setups, but people still buy physical copies, and \u2013 to many \u2013 the idea of appearing in a physical medium somehow has greater heft than if a business were to get a mention online. Perhaps it\u2019s because of the added steps gone through to reach the final printed product, we\u2019re not sure. Whatever it is, though, the feeling of paper pages is here to stay, so your business should be making the most of it!<\/p>\n<\/div><\/div>\n\n\n\n

Contact Us<\/h2>\n\n\n\n

So, if you\u2019d like to find out more about our Essex PR agency and the many different types of PR that we offer, then get in touch!<\/a> Contact VerriBerri today on 01376 386 850 or by emailing us at sarah@verriberri.co.uk. Alternatively, you can fill out one of our online contact forms and we\u2019ll get back to you as quickly as we can. With the lockdown easing, you can either arrange a phone call, a video meeting or a socially distanced introduction \u2013 get this \u2013 in person<\/em>! Utterly mad right?!<\/p>\n","protected":false},"excerpt":{"rendered":"

Variety is the spice of life, or so they say. When it comes to what type of PR to focus on, a multi-faceted approach is the one we most commonly advocate. B2B or B2C publications? Local press or national outlets? Online or in print? It\u2019s…<\/p>\n","protected":false},"author":3,"featured_media":19982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,7],"tags":[229,8,162],"class_list":["post-21418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-pr-agency","tag-b2b-pr-agency","tag-essex-pr-agency","tag-pr-agency-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21418"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}