{"id":21612,"date":"2021-06-24T07:35:00","date_gmt":"2021-06-24T07:35:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21612"},"modified":"2021-06-24T07:35:00","modified_gmt":"2021-06-24T07:35:00","slug":"seo-marketing-agency-in-the-uk","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/06\/24\/seo-marketing-agency-in-the-uk\/","title":{"rendered":"SEO Marketing Agency in the UK: A Guide to Understanding SEO"},"content":{"rendered":"\n

The hunt for the perfect SEO marketing agency in the UK can be stressful. This paired with a lack of knowledge surrounding the service they provide can be even more overwhelming. Feeling a little bit out of your depth? We get it, not everyone is an SEO expert! (Let\u2019s face it, if you were, we\u2019d be pretty screwed!) That\u2019s why we\u2019ve devised our easy guide to understanding SEO. At least understanding it as much as you need to anyway\u2026<\/p>\n\n\n\n

Let\u2019s break things down\u2026<\/p>\n\n\n\n

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ARE YOU IN NEED OF AN SEO MARKETING AGENCY?<\/h6><\/div>

If that answer is yes, contact VerriBerri today by clicking here!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

What is SEO?<\/h2>\n\n\n\n

When you look for anything on Google, millions of results are returned to you, right? Ever wondered how you go about climbing to the top of this list? SEO! <\/p>\n\n\n\n

SEO stands for search engine optimisation.<\/a> In laymen\u2019s terms, this technique aims to improve where your website positions under certain search phrases. The higher you rank, the more discoverable your site is to potential customers. As you can imagine, implementation of this technique is going to improve your yield tenfold. This is where our\u00a0SEO marketing agency in the UK\u00a0come in!<\/p>\n\n\n\n

Search engine optimisation is a type of search engine marketing (SEM.) Another technique (that you may have heard of) that comes under this umbrella term is PPC or pay per click. Unlike PPC, SEO is an organic way to boost your visibility within search engines. In other words, this process has no direct costs involved. Yep, you heard us right! All you need is a top-notch agency and your websites well on its way back to full health.<\/p>\n\n\n\n

How Does the SEO Process Work?<\/h2>\n\n\n\n

When a website is published for all to see, it undergoes a process known as crawling.<\/a> Essentially, this is where Google send out bots to trawl through your site. These robots, better known as \u2018spiders\u2019, are essentially looking to see how many attributes of the algorithm you have adopted.<\/p>\n\n\n\n

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The Google algorithm was created to calculate how useful a website is. This is a set of criteria including all the characteristics of what Google perceives to be a \u2018good\u2019 website. The theory behind it is simple. The more boxes you tick, the higher your chances are of ranking when an individual searches for something concerning your industry, product, or service.<\/p>\n<\/div><\/div>\n\n\n\n

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All in all, the algorithm is a powerful thing, and not something you want to be on the wrong side of. Once these spiders have finished indexing your site, you are then discoverable on the internet. Depending on how you faired, you could be listed on the 90th<\/sup>\u00a0page of the search engine results page (SERP) or you could be number 1!<\/p>\n\n\n\n

Why Did Google Create Their Algorithm?<\/h2>\n\n\n\n

It\u2019s estimated that 1.145 trillion MB of content is added to the internet each day. With billions of websites out there already, you can just imagine how chaotic this would be without some kind of structure in place. <\/p>\n\n\n\n

Google, and other search engines, want their users experience to be as positive as possible. An important factor, in this case, is how easy information is to find. This means that when they show results for a search, these all need to be highly relevant to what is being asked.<\/p>\n\n\n\n

The Google algorithm essentially helps search engines to do a better job. It makes all of our lives easier without us even knowing it\u2019s there! Seems simple, right? Wrong!<\/p>\n\n\n\n

So, What is the Algorithm Looking Out For?<\/h2>\n\n\n\n

Knowing what exactly Google want to see from you is where the fun starts. Search engines don\u2019t disclose their algorithm to just anyone. If they did this, the internet would be filled with \u2018perfect\u2019 websites and that would deem the entire process redundant. Instead, if you really want to get to grips with what the algorithm is looking for, you need hands on experience. Hence why so many businesses seek the help of our established\u00a0SEO marketing agency in the UK.<\/a><\/p>\n\n\n\n

To help you understand better and to give you a small insight, these are the kinds of things Google are looking out for\u2026<\/p>\n\n\n\n