{"id":21652,"date":"2021-07-12T08:07:00","date_gmt":"2021-07-12T08:07:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21652"},"modified":"2021-07-12T08:07:00","modified_gmt":"2021-07-12T08:07:00","slug":"digital-marketing-specialists-2","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/07\/12\/digital-marketing-specialists-2\/","title":{"rendered":"Digital Marketing Specialists"},"content":{"rendered":"\n<p>Looking for the perfect&nbsp;digital marketing specialists&nbsp;can be stressful. We won\u2019t beat around the bush, there is a lot of competition out there and this market, like many others, is heavily saturated. Whilst in some cases, variety is a good thing for us consumers, in others, it can be overwhelming. If one thing is for sure, however, it\u2019s vital you get it right.&nbsp;<\/p>\n\n\n\n<p>At VerriBerri, we have specialised in digital marketing for well over a decade. Our team have worked with a huge variety of businesses, from cocktail companies and timber specialists, right the way through to lifestyle brands. It\u2019s safe to say there isn\u2019t any project we can\u2019t turn our hands too! No matter what sector you operate within, we\u2019re always happy to help!<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-cf5ac06c\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">ARE YOU LOOKING FOR DIGITAL MARKETING SPECIALISTS?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">If that answer is yes, contact the team through clicking here today!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-marketing\">What Is Marketing?<\/h2>\n\n\n\n<p>One of the most common questions we get asked as\u00a0<a href=\"https:\/\/www.verriberri.co.uk\/top-digital-marketing-agency-2\/\">digital marketing<\/a> specialists\u00a0is the difference between marketing and advertising. We get it, for the untrained eye, it\u2019s easy for the lines to have become blurred. We can confirm, however, that these techniques are two very different things.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2018\/05\/business-man-1031755_1280-1024x687.jpg\" alt=\"How to implement a successful PR campaign\" class=\"wp-image-9001 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">When you see an ad on the TV or in the newspaper, you instantly know you\u2019re being sold to, right? This is advertisement. Whilst the end goal of marketing is much the same, the actual approach itself is far different. Marketing aims to be much more subtle and puts a heavy focus on strengthening the relationship between a brand and their audience first. As people become more and more opposed to advertisement, marketing has become a vital clog in the promotion of many businesses and their products.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Types of marketing include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Events<\/li><li>Search Engine Optimisation (SEO)<\/li><li>Pay Per Click (PPC)<\/li><li>Social Media Marketing (SMM)<\/li><li>Public Relations (PR)<\/li><li><a href=\"https:\/\/www.verriberri.co.uk\/crisis-management-agency-in-essex\/\">Crisis Management<\/a><\/li><li>Email Marketing<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-marketing\">The Benefits of Marketing<\/h2>\n\n\n\n<p>It\u2019s only natural that you\u2019re asking the question of what there really is for your business to gain from marketing. Afterall, it\u2019s an investment, and you need it to pay off. When it comes to your strategy, however, providing you have a strong marketing team behind you, we can assure you, this process can be very lucrative.&nbsp;<\/p>\n\n\n\n<p>Below is a non-exhaustive list of some of biggest benefits marketing has to offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.adlerdisplay.com\/boosting-business-visibility-with-signage-a-critical-tool-for-success\/\">Visibility &amp; Discoverability<\/a><\/li><li>Better Brand Recognition<\/li><li>Credibility &amp; Earnt Trust<\/li><li>Builds Customer Loyalty &amp; Retention<\/li><li><a href=\"https:\/\/www.meltwater.com\/en\/blog\/why-is-reputation-important\">Improved Reputation<\/a><\/li><li>Lead Generation &amp; Sales<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-avoiding-creating-content-for-contents-sake\">Avoiding Creating Content for Contents Sake<\/h2>\n\n\n\n<p>At the time of writing this, football is the only thing on everyone\u2019s mind. The Euros have just come to a close, and England, for once, made it to the final. Albeit a disappointing result, getting as far as we did was still something to celebrate. Knowing full well that this was going to be a huge topic of interest, many organisations quickly took to reactive marketing in support of the occasion. But, is jumping on the \u2018brandwagon\u2019 really a good idea? In short, no, not always.<\/p>\n\n\n\n<p>To give you a better idea of what we\u2019re referring too, a few weeks ago, both Tesco and Jet2.com took to Twitter to share their reactive marketing takes. In a bid to generate attention, Tesco shared a post regarding the origin of their name. Below the caption was a graphic displaying the words \u2018Itescominghome.\u2019 Jet2 then responded with \u2018Jet2.coming home.\u2019 These are two examples of what not to do.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2019\/08\/pr-agency-essex-verriberri-crisis-management-essex-1024x768.jpg\" alt=\"crisis management\" class=\"wp-image-12904 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Don\u2019t get me wrong, we\u2019re all for having a bit of national pride. But if all you have to share are tenuous links, it\u2019s probably best you say nothing at all. It\u2019s vital that the content you put out is of a consistent high quality. Don\u2019t just copy and paste what everyone else is doing. If you\u2019re adamant on engaging in reactive marketing, at least make sure you\u2019re thinking outside of the box. Don\u2019t fall into the trap of creating content for content\u2019s sake. This is only going to end up causing damage to your brand.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-it-s-time-you-employ-digital-marketing-specialists\">Why It\u2019s Time You Employ Digital Marketing Specialists<\/h2>\n\n\n\n<p>When it comes to marketing, your options are broad and making a decision on which path is the right one for your organisation can be overwhelming. When you work alongside professionals in this field, however, we are able to get you on the right track from the get-go. We will work alongside you to establish what it is you want to achieve, and how we can get you there.&nbsp;<\/p>\n\n\n\n<p>We won\u2019t lie, marketing can be stressful, especially when creativity isn\u2019t quite your forte. Knowing what to do, say or create is often where organisations hit a bit of a wall. Struggling for inspiration on what to post? At VerriBerri, fresh ideas are in constant supply, as our tagline would suggest! We can help you to stand out in a sea of competitors by creating campaigns with a bit of flare!&nbsp;&nbsp;<\/p>\n\n\n\n<p>What\u2019s more, we have the time to dedicate to your marketing strategy that you most likely don\u2019t. If you run your own business, this is one of the last things you\u2019re going to want to be juggling on top of everything else. If you want your marketing to be successful, you need to be committed. By outsourcing this task to a trusted agency, we are able to lift the burden off your shoulders. We know what your audience want from you, allowing us to build and manage effective campaigns on your behalf.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-our-digital-marketing-specialists\">Contact Our Digital Marketing Specialists<\/h2>\n\n\n\n<p>At VerriBerri, we encourage all of our clients to see marketing for what it really is. This is no burdened cost, it\u2019s an investment into the future of your business, and a necessary one at that. By keeping our pricing affordable, we aim to keep marketing accessible for all, no matter your industry, budget, or size.&nbsp;Each of our packages are entirely bespoke, tailored to fit exactly what your organisation needs and wants.<\/p>\n\n\n\n<p>If you\u2019d like to know more about the work that VerriBerri does, we would love to chat! You can reach our&nbsp;digital marketing specialists&nbsp;by calling us on 01376 386 850. <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">Alternatively, you can also click here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for the perfect&nbsp;digital marketing specialists&nbsp;can be stressful. We won\u2019t beat around the bush, there is a lot of competition out there and this market, like many others, is heavily saturated. Whilst in some cases, variety is a good thing for us consumers, in others,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,251],"tags":[6,20,155,207],"class_list":["post-21652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing-agency","tag-digital-marketing-agency","tag-marketing-agency-essex","tag-marketing-agency-seo","tag-marketing-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21652"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}