{"id":21714,"date":"2021-07-11T08:18:00","date_gmt":"2021-07-11T08:18:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21714"},"modified":"2021-07-11T08:18:00","modified_gmt":"2021-07-11T08:18:00","slug":"social-media-specialists","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/07\/11\/social-media-specialists\/","title":{"rendered":"Social Media Specialists: What We Do and How We Can Help"},"content":{"rendered":"\n<p>When it comes to the hunt for\u00a0social media specialists, you need to find a team that know their stuff. From the outside looking in, it\u2019s easy to underestimate the work that goes into social media marketing (SMM.) Believe us when we say, however, that SMM is no picnic in the park. If you want your efforts to be successful, you need to be dedicated. What\u2019s more, you also need to have fresh ideas too. No free time on your hands? That\u2019s what we\u2019re here for!<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-469e4094\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">ARE YOU LOOKING FOR HELP WITH YOUR SOCIAL MEDIA?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">Not to worry, we can help! Click here to reach the team today.<\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-social-media-is-an-important-marketing-tool\">Why Social Media Is an Important Marketing Tool<\/h2>\n\n\n\n<p>Globally, social media has a penetration rate of nearly 54%. That\u2019s 4.20 billion people to be exact. In the UK alone, this figure sits at 53 million. From these stats alone you can begin to see the monumental impact that social media has on the public. Nowadays, the likes of Instagram, Facebook, Twitter, and LinkedIn have a huge influence on a consumers purchasing decision. For those of you who don\u2019t frequently maintain your presence online, we can assure you, you\u2019re missing out.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-important-stats\">Important Stats&nbsp;<\/h2>\n\n\n\n<p>Still not convinced? Here are some important stats you need to know about SMM\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The average internet user spends 144 minutes on social platforms each day<\/li><li>54% of social media users utilise these platforms to research products and\/or services<\/li><li>In 2020, 1.3 million people were joining social media each and every day<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-there-s-more-to-it-than-you-think\">There\u2019s More to It Than You Think\u2026.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/s\/social-media-marketing-smm.asp\">We get it, before going to the extent of hiring\u00a0social media specialists, you\u2019ll of course want to know what it is that we actually do. As we touched on earlier, SMM has a tendency to look much easier than it is.<\/a> In actual fact, there is a lot of work that goes on in the background\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-research\">Research<\/h2>\n\n\n\n<p>Social media isn\u2019t just about chucking together a post, putting it out there and hoping for the best. Instead, you really need to be in tune with what your audience want to see. This is how you improve your yield.<\/p>\n\n\n\n<p>A huge proportion of our job involves research. Whether we\u2019re assessing what your competitors are doing or keeping up with industry updates, this all takes time \u2013 something you may be running low on! This is a vital clog in the entire operation and not a step you want to be overlooking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-content-creation\">Content Creation<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2018\/07\/pexels-photo-1024x526.jpg\" alt=\"Make the Most of Your Content Marketing\" class=\"wp-image-9150 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Now the team have gathered some fresh ideas on your behalf, it then all comes down to the execution. As\u00a0social media specialists, we know that in order to do well, your feed needs to be diverse. This means <a href=\"https:\/\/www.verriberri.co.uk\/creative-content-company-2\/\">creating content<\/a> that is different and that is inclusive of multiple different formats including photo\u2019s, videos, and graphics. Our team work hard to discover the best way to deliver information to your audience. From here, we then get to work generating posts that are both informative and captivating. Content creation is where a lot of people think the job stops. In reality, this is only the beginning.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-engagement\">Engagement<\/h2>\n\n\n\n<p>People utilise social media in order to be, well\u2026 social! In this day and age, individuals enjoy feeling that one step closer to the brands they love \u2013 that\u2019s you! These platforms shouldn\u2019t be utilised for giving the hard sale. Instead, use this environment to bridge the gap between you and your audience!&nbsp;<\/p>\n\n\n\n<p>After every post, your dedicated social media team should then spend some time engaging with your followers in the comment section. In addition, if you\u2019re a smaller company, it\u2019s always advisable to have your DM\u2019s open to the public too. This helps to open up a conversation, making both potential and existing customers feel more valued. Time should then be taken by your marketing team to respond to any messages you receive.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-the-algorithm\">Understanding the Algorithm<\/h2>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-algorithms\/\">One of the trickiest parts of our job by far is keeping up to date with the constantly evolving social media algorithms.<\/a> Each platform has their own way of doing things and when changes come into play, you need to react quickly. Keeping on top of this can be time consuming, not to mention frustrating too! This is a vital part of the work we do and something we are constantly refreshing our knowledge of. We keep up to date so that you don\u2019t have to!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-working-with-verriberri\">Working with VerriBerri<\/h2>\n\n\n\n<p>To give you a bit more of a background about us, the VerriBerri team is built from passionate, creative, and talented individuals. Although our agency is growing rapidly, our workforce remains close-knit. We\u2019d even go as far as saying that our company culture is one of our biggest assets. What\u2019s more, we are also a <a href=\"https:\/\/www.verriberri.co.uk\/award-winning-marketing-and-pr-agency\/\">multi-award-winning<\/a>, full-service firm with a proven track record of amazing results. Our outstanding reputation proves testament to the team\u2019s hard work and dedication.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/02\/P1390176-1-1024x769.jpeg\" alt=\"marketing assistant\" class=\"wp-image-16732 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">When collaborating with any outside firm, communication is key. At VerriBerri, we make this a priority. It\u2019s only natural that you want to know how your money is being spent. That\u2019s why we produce monthly reports for each of our clients. Within these, we detail how our time has been spent, what we have achieved, and what we plan to do going forward. In addition, by having the team all under one roof, staying connected is never an issue.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Hiring top\u00a0social media specialists\u00a0can be expensive, especially if you\u2019re using a city agency. When you work with VerriBerri, however, we promise that you won\u2019t be hit with hefty city price tags. Our services are affordable, keeping marketing attainable for businesses in all stages of their lifecycle.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-us-today\">Contact Us Today<\/h2>\n\n\n\n<p>All our packages are carefully handcrafted to suit your every need. Before working with any client, we spend time getting to know your organisation, it\u2019s key values and your target audience. From here, we can build a strategy that is lucrative, providing the best ROI for you!<\/p>\n\n\n\n<p>Interested in working with our\u00a0social\u00a0media specialists? We would love to know more about your current strategy and how we can help. To get in touch, call us today on 01376 386 850, or <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">just click here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to the hunt for\u00a0social media specialists, you need to find a team that know their stuff. From the outside looking in, it\u2019s easy to underestimate the work that goes into social media marketing (SMM.) Believe us when we say, however, that SMM&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,124],"tags":[230,20,207,133],"class_list":["post-21714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-media-2","tag-essex-social-media-marketing","tag-marketing-agency-essex","tag-marketing-essex","tag-social-media-marketing-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21714"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}