{"id":21773,"date":"2021-07-31T09:56:00","date_gmt":"2021-07-31T09:56:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21773"},"modified":"2021-07-31T09:56:00","modified_gmt":"2021-07-31T09:56:00","slug":"hospitality-industry-marketing","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/07\/31\/hospitality-industry-marketing\/","title":{"rendered":"Hospitality Industry Marketing: Sailing the Stormy Sea After COVID"},"content":{"rendered":"\n<p>At VerriBerri, our team are experts when it comes to\u00a0hospitality industry marketing. We have aided hundreds of different clients over the years, giving us a comprehensive insight into different markets and consumers. Our portfolio covers the entire hospitality sector, from bars and restaurants, right the way through to spa and hotel chains. Our wealth of experience combined with our multi-award-winning status means that you can have full confidence in our delivery of outstanding results.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-977fc170\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">DO YOU NEED HELP WITH YOUR MARKETING?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">If so, click here to get in touch with the team today!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-need-marketing-now\">Why You Need Marketing Now<\/h2>\n\n\n\n<p><a href=\"https:\/\/hospitalityinsights.ehl.edu\/covid-19-impact-hospitality-workforce\">There\u2019s no doubt about it, the hospitality industry was one of the hardest hit sectors by the pandemic.<\/a> If you weren\u2019t struggling before, it\u2019s highly likely that you are now. If this is the case, the next few months are going to be critical, and marketing may just be the answer to all of your prayers.<\/p>\n\n\n\n<p>As we trust is relatively obvious, marketing generates more attention around your brand. Afterall, this is what it was designed for. This increase in brand recognition is only going to lead to higher sales, providing you manage it well. In addition, however, marketing also brings added value in other ways too. For example, marketing\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Establishes credibility for your brand<\/li><li>Improves trust among your target audience<\/li><li>Helps you to get ahead of your competitors<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-made-affordable\">Marketing Made Affordable&nbsp;<\/h2>\n\n\n\n<p>Of course, we understand that in such a difficult time, marketing may seem like a burdened cost. The truth is, the services that agencies like ourselves offer can be costly. Unless you know where to look, that is.<\/p>\n\n\n\n<p>City agencies come with city price tags and often, this can be off-putting. Especially for businesses working hard to recover. As an agency based in the heart of Essex, we benefit from far cheaper running costs. This means that we can pass our saving onto you by providing competitive pricing without a drop in quality. Marketing doesn\u2019t always need to be expensive!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-to-start-with-hospitality-industry-marketing\">Where to Start with Hospitality Industry Marketing<\/h2>\n\n\n\n<p>Now you\u2019re sold on the idea of getting your marketing strategy in check, we should probably discuss where you should start. It\u2019s impossible to say without more information which route is best for your company. As experts in&nbsp;hospitality industry marketing, however, we can certainly give a generalised overview. For more tailored advice, we recommend getting in touch!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-graphic-design\">Graphic Design<\/h2>\n\n\n\n<p>Let\u2019s not beat around the bush, the branding of your hospitality business needs to be a priority. Quite frankly, it\u2019s pointless going much further unless you have this element up to scratch first. For those of you who have recently revised your companies\u2019 image, you may be able to skip this step.<\/p>\n\n\n\n<p>As graphic design experts, we help businesses to manage their public perception each and every day. <a href=\"https:\/\/www.brandingmag.com\/2015\/10\/14\/what-is-branding-and-why-is-it-important-for-your-business\/\">Your branding is often the first interaction any potential customer has with your organisation, so it needs to hit the spot<\/a>. By working with us, we are able to build a persona for your company that truly reflects its strengths, luring in more custom.<\/p>\n\n\n\n<p>What\u2019s more, we are also able to carry out work on your website to develop this area too, if needed. We can also produce marketing materials on your behalf such as business cards and leaflets.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-events\">Events<\/h2>\n\n\n\n<p>As a hospitality brand, events may already play a huge part in how you operate. If they don\u2019t, however, you may be missing a trick.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/10\/5cfb3ad3-74e3-4b1e-92c4-a8645197dfa4.jpg\" alt=\"Events Management\" class=\"wp-image-20211 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Everyone loves having a reason to celebrate. Whether it\u2019s an open night, a themed occasion or even the launch of a new cocktail, each of these examples are an opportunity to build exposure. When you choose to work with us, you benefit from the extensive knowledge of our events team. We will help you to secure the perfect venue and put together a comprehensive guest list. We\u2019ll even take care of the finer details too!<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-search-engine-optimisation-seo\">Search Engine Optimisation (SEO)<\/h2>\n\n\n\n<p>When it comes to\u00a0hospitality industry marketing, <a href=\"https:\/\/www.verriberri.co.uk\/seo-marketing-agency-2\/\">SEO is likely going to become a crucial el<\/a>ement in your strategy. There is no denying that this market is heavily over-saturated, and this can make it difficult for certain establishments to even get a look in. By implementing SEM, you\u2019ll be on the map in no time!\u00a0<\/p>\n\n\n\n<p>Before getting too carried away, however, it\u2019s important you understand that SEO is a highly technical skill. It certainly isn\u2019t a task suited to the inexperienced, put it that way. Your site health is fragile, so it\u2019s important you don\u2019t make any mistakes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-marketing\">Social Media Marketing<\/h2>\n\n\n\n<p>As many of you may know, social media can be incredibly lucrative when it comes to marketing a product or service. The real question is, where do you start?<\/p>\n\n\n\n<p>When it comes to hospitality organisations, you\u2019re going to find the most value in Facebook and Instagram. When you utilise our social team, we are able to create content that is set to captivate your audience. In addition, we will also dedicate time to engaging with your followers, carefully constructing a positive relationship as we go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-public-relations-pr\">Public Relations (PR)<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.verriberri.co.uk\/online-pr-agency-2\/\">There\u2019s no doubt about it, influencer marketing is rapidly growing in popularity, and for good reason.<\/a> Depending on where in the industry you place, you may find a lot of value in gifting your services to selected creators. Not only will this generate attention, but it will also provide exposure to new markets too.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 46%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2018\/07\/pexels-photo-210661-1024x682.jpeg\" alt=\"content copywriting agency\" class=\"wp-image-9210 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">In addition, press is a key marketing technique that lots of businesses take advantage of. Providing you are able to secure features in relevant and popular publications, this can work wonders for your reputation.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Like with lots of things, however, PR is all about who you know. At VerriBerri, we have spent years building our network, giving our clients access to exclusive opportunities. If you\u2019re looking to generate results quick, you may want to consider reaching out to the professionals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-our-team\">Contact Our Team<\/h2>\n\n\n\n<p>Want to know more about how we can help? For our expert advice on where to start with your\u00a0hospitality industry marketing, get in touch! <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">You can reach a member of our team by clicking here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At VerriBerri, our team are experts when it comes to\u00a0hospitality industry marketing. We have aided hundreds of different clients over the years, giving us a comprehensive insight into different markets and consumers. Our portfolio covers the entire hospitality sector, from bars and restaurants, right the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,127],"tags":[181,128,20],"class_list":["post-21773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-hospitality-pr-and-marketing","tag-hospitality-pr-agency","tag-hospitality-social-media-agency","tag-marketing-agency-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21773"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}