{"id":21788,"date":"2021-08-07T08:33:00","date_gmt":"2021-08-07T08:33:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21788"},"modified":"2021-08-07T08:33:00","modified_gmt":"2021-08-07T08:33:00","slug":"social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/08\/07\/social-media-marketing-strategy\/","title":{"rendered":"Social Media Marketing Strategy: Optimising Your Profiles & Improving Engagement"},"content":{"rendered":"\n

There\u2019s no doubt about it, your social media marketing strategy is going to play a vital role in your entire project. This is your plan of action, designed to keep everyone on the same page. Although social media may seem easy to manage, it certainly isn\u2019t and it\u2019s crucial you don\u2019t underestimate how taxing this can truly be. We can assure you, maintaining a positive online presence is no easy feat.<\/p>\n\n\n\n

Before we delve too much deeper, allow us to introduce ourselves. We\u2019re VerriBerri, an Essex based, multi-award-winning marketing agency.<\/a> We help companies to thrive, no matter where they are in their lifecycle. Our philosophy is simple, if you\u2019re passionate about building a secure future for your brand, we are too!<\/p>\n\n\n\n

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WHY NOT CONTACT OUR SOCIAL MEDIA AGENCY TODAY?<\/h6><\/div>

We can help you build a strategy, click here to reach us!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

Choosing the Right Platform for You<\/h2>\n\n\n\n
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It\u2019s difficult for us to definitively say which platforms are the right choice for you without a deeper understanding of your brand. Really, this decision depends on the product or service that you sell and what it is that you want to achieve from your marketing. Brand and consumer alignment are extremely important factors to consider here. Think about exactly who you\u2019re trying to target and where they are most likely to spend their time.<\/p>\n<\/div><\/div>\n\n\n\n

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Still struggling? When you work with us, our team are able to give you more tailored advice as to which sites will be more lucrative. From here, we can then get to work on developing your online presence and building a rapport with your consumers.\u00a0\u00a0<\/p>\n\n\n\n

Algorithms<\/h2>\n\n\n\n

Every social media site has their own algorithm.<\/a> Although each one differs slightly, they all have the same objective \u2013 to keep people scrolling for longer. They do this by showing you more of what they think you may enjoy. Algorithms determine which posts should be displayed for a user to see and the order in which these appear.\u00a0<\/p>\n\n\n\n

Before getting to work on executing your social media marketing strategy, it\u2019s important you get familiar with your chosen platform\u2019s algorithm first. This will help you to tailor your content so that it returns better results. <\/p>\n\n\n\n

How To Optimise Your Profile<\/h2>\n\n\n\n

Once you\u2019ve chosen your platform and become comfortable with the algorithm, you then need to turn your focus to optimising your profile. As specialists, we often see organisations missing tricks when it comes to their social media. Don\u2019t let this be you!<\/p>\n\n\n\n

Step 1: Branding<\/h2>\n\n\n\n

Branding is one element of your business that needs to stay consistent throughout everything you do.<\/a> This is how people recognise and remember you. When setting up your social media profiles, remember to use a branded image for your display photo and banner.\u00a0\u00a0This is going to help you stand out when users are searching or scrolling.<\/p>\n\n\n\n

Step 2: Developing your Bio<\/h2>\n\n\n\n

The next step is developing your bio. Pack this out with relevant info about your organisation such as awards you\u2019ve won and what you do. You also need to include your businesses name, a call to action (CTA) and a URL link to your website. Make sure you don\u2019t overwhelm users by including too much information, however. It\u2019s vital you get the balance right. <\/p>\n\n\n\n

Step 3: Contact Button<\/h2>\n\n\n\n

Providing your account is set up correctly, you should also be able to add a contact button for your followers. This makes getting in touch much more appealing for your consumers and encourages enquiries. Make sure this is turned on if you want optimum results! <\/p>\n\n\n\n

Improving Your Engagement<\/h2>\n\n\n\n

Next, lets discuss all things engagement! This is incredibly important. If your audience aren\u2019t interacting with your content, this is going to limit the reach of your posts, stunting your growth. It\u2019s vital that when you are formulating your\u00a0social media marketing strategy<\/a>, engagement is something you take into consideration. Here\u2019s how to improve your content as you go\u2026<\/p>\n\n\n\n

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Starting simple, it\u2019s crucial that your posts are personable and fun rather than being salesy. People use social media as an escape from the real world, not to be sold too. Marketing is intended to be far more subtle than advertising for a reason. By sharing content that is relatable and informative, this will help you to develop a strong relationship with your consumers.<\/p>\n<\/div><\/div>\n\n\n\n

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In addition, you also need to be utilising CTA\u2019s throughout your content too. As we mentioned previously, CTA stands for call to action. For those of you who haven\u2019t heard of this term before, this label is used to indicate imperative clauses such as \u2018like and comment for more.\u2019 Other examples include \u2018get in touch\u2019 and \u2018contact us today!\u2019 These act as a reminder to you audience to complete an action before they continue scrolling.\u00a0<\/p>\n\n\n\n

As many of you will already know, hashtags are also a way to boost engagement. Hashtags can also improve the reach of your post among non-followers too, spreading the message far and wide. Most platforms allow creators to use 30 hashtags per post for a reason. This is something to bear in mind when it comes to implementing your social media marketing strategy.<\/p>\n\n\n\n

Struggling for Time?<\/h2>\n\n\n\n

Believe us when we say, you\u2019re not the only ones! Thousands of organisations make use of marketing agencies year on year, and for good reason. Strong results take time and when you run your own business, this isn\u2019t always something you have to spare. Instead, allow us to take the burden off your shoulders!<\/p>\n\n\n\n

Additionally, using a professional agency is often more cost-effective than taking your social marketing in-house too. We have been specialising in this area for 12 years so it\u2019s safe to say that we know what we\u2019re doing. What\u2019s more, we also know exactly what it is that different consumer groups want to see. When you work with VerriBerri, our content team are able to hit the ground running with your campaigns.<\/p>\n\n\n\n

Get In Touch<\/h2>\n\n\n\n

Still not sure where to start? If your\u00a0social media marketing strategy\u00a0is something you\u2019re keen to get in check, we can help! To get in touch with a member of our team, click here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s no doubt about it, your social media marketing strategy is going to play a vital role in your entire project. This is your plan of action, designed to keep everyone on the same page. Although social media may seem easy to manage, it certainly isn\u2019t and…<\/p>\n","protected":false},"author":3,"featured_media":19967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,124],"tags":[230,133,125],"class_list":["post-21788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-media-2","tag-essex-social-media-marketing","tag-social-media-marketing-essex","tag-social-media-marketing-strategy-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21788"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}