{"id":21862,"date":"2021-08-18T09:48:00","date_gmt":"2021-08-18T09:48:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21862"},"modified":"2021-08-18T09:48:00","modified_gmt":"2021-08-18T09:48:00","slug":"logo-design-essex-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/08\/18\/logo-design-essex-agency\/","title":{"rendered":"Logo design agency: making sure your brand image hits the spot"},"content":{"rendered":"\n<p>When choosing a&nbsp;logo design agency, you need to be able to trust the team behind your project. Your brand image plays an enormous part in the longevity of your business, so it\u2019s important you\u2019re hitting the spot first time. That\u2019s where we come in!<\/p>\n\n\n\n<p>When you work with VerriBerri, we can bring your visions to life. Our team are creative beings, ready to inject some flare into any project thrown their way. With a wealth of experience under our belt and an outstanding reputation, you can be confident in our ability to deliver. What\u2019s more, we\u2019ve even been awarded multiple accolades for our hard work too!&nbsp;<\/p>\n\n\n\n<p>Interested in knowing more about our logo design agency and the work we do? Keep reading!<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-367b053c\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">ARE YOU LOOKING FOR A LOGO DESGIN AGENCY?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">If that answer is yes, click here to reach us today!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-your-image-is-important\">Why your image is important<\/h2>\n\n\n\n<p>Psychologists say that it takes just 50 milliseconds for a consumer to form an opinion about your business. Once generated, these can be difficult to change. With branding being one of the first encounters someone has with your organisation, you can begin to see just how vital this is for managing public perception. It\u2019s true what they say, first impressions do count!<\/p>\n\n\n\n<p>In addition to starting you off on the right foot, strong branding an a unique logo will also help you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Build trust, credibility, and authority<\/li><li><a href=\"https:\/\/emarsys.com\/learn\/blog\/what-is-customer-loyalty-and-why-is-it-important\/\">Encourage customer loyalty and retention<\/a><\/li><li>Better establish yourself within your market<\/li><li>Stand out from the crowd<\/li><li>Become a market leader<\/li><li>Generate word of mouth<\/li><li><a href=\"https:\/\/blog.taboola.com\/importance-of-brand-awareness\/\">Improve brand recognition&nbsp;<\/a><\/li><li>Open you up to new markets<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The truth is, good branding adds value to your business in a plethora of ways, too many to mention, in fact. Bringing onboard a&nbsp;logo design agency&nbsp;is an investment, and one you need to be making.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-things-to-consider-when-drafting-up-a-logo\">Things to consider when drafting up a logo<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 46%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/09\/PHOTO-2020-09-23-12-05-32.jpg\" alt=\"Essex logo design. Marketing Agency for Small Businesses\" class=\"wp-image-19959 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Take it from our logo design agency, when creating any element of your branding, there are a number of different things you need to be considering. Perhaps one of the most important things you need to keep an eye on are your competitors. Logos are used by consumers to distinguish between one brand and another, so it\u2019s crucial that your design is bespoke. Take a look at what other organisations in your market are doing. What has worked well for them? How can you make yourself look different?<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Additionally, you also need to consider your brand alignment and what it is that your consumers want to see. When looking for a top financial advisor, people aren\u2019t going to want to be met with bright colours, for example. This can detract maturity and credibility from your organisation. Branding should be used as a way of communicating with your customers. Take this opportunity to give your audience a snippet of what your business has to offer and what you stand for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-colour-psychology\">Colour psychology<\/h2>\n\n\n\n<p>Touching a little more on colours, these are an incredibly important attribute to consider when it comes to your logo. As we all know, certain tones make us feel certain things, so you might find utilising colour psychology quite lucrative.&nbsp;<\/p>\n\n\n\n<p>Red is a very popular colour used by many big names in the hospitality sector. For example, Costa, McDonalds, KFC and TGI Fridays all feature this shade within their branding. Red is known for increasing your blood pressure, making you hungry. Hence why these colours feature in their image.&nbsp;<\/p>\n\n\n\n<p>Additionally, yellow is also a very popular colour in branding and is used by Selfridges, Snapchat and Nesquik to name a few. This shade is one of the most visible colours in broad daylight and encourages the brain to produce serotonin, the happy hormone. When you see these logos, you can\u2019t help but feel a lift in your mood.&nbsp;<\/p>\n\n\n\n<p>We then come to blue. This colour helps people to feel calm, secure, and relaxed \u2013 perfect for those of you in the self-care market. Unilever, Kalms and Head &amp; Shoulders are amongst some of the brands utilising this shade, and for good reason. In actual fact, blue is reportedly the most used colour by businesses around the world.&nbsp;<\/p>\n\n\n\n<p>Of course, there are lots of other colours out there that may be suitable to your business. Hopefully, this indicates just how much thought goes into the work we do as a&nbsp;logo design agency. This is no easy task, that\u2019s for sure.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-else-we-can-help-as-a-logo-design-agency\">How else we can help as a&nbsp;logo design agency<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/02\/P1390178-1024x769.jpeg\" alt=\"logo\" class=\"wp-image-16734 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Your logo is just the start when it comes to your branding, trust our logo design agency when we say that. When you work with our design team, we will put together comprehensive branding guidelines on your behalf. As part of this process, we will help you determine your tone of voice, tagline, key colours, and typography too. One of the key things to remember with your image is consistency. Your branding needs to remain uniform throughout everything you do, from your email marketing campaigns, right the way through to your <a href=\"https:\/\/www.verriberri.co.uk\/social-media-marketing-strategy\/\">social media <\/a>banner.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>In addition, we can also help you bring your site up to scratch should you need us to. Our web development team can offer a fresh perspective and assist you in delivering information in a way that is easily digestible for your consumers. Further, we\u2019ll also make sure your online presence follows your branding guidelines for continuity. This will make you more recognisable to your target segment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-our-team\">Contact our team<\/h2>\n\n\n\n<p>Want to know more about how our&nbsp;<a href=\"https:\/\/www.verriberri.co.uk\/21128-2\/\">logo design agency&nbsp;works<\/a>? We\u2019d love to play our part in your design project and help you flourish. What\u2019s more, as a fully integrated firm, we can also help with any of your marketing needs, from SEM and social media, right the way through to event management and PR. We\u2019ll even be here on standby should you find yourself in a crisis. Think of us as a one stop shop!<\/p>\n\n\n\n<p>To enquire about any of our services, marketing, PR or design, call our offices today on 01376 386 850. <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">You can also click here for more ways to get in touch!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When choosing a&nbsp;logo design agency, you need to be able to trust the team behind your project. Your brand image plays an enormous part in the longevity of your business, so it\u2019s important you\u2019re hitting the spot first time. That\u2019s where we come in! When&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,186],"tags":[187,188,234,193],"class_list":["post-21862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-design-and-branding-agency","tag-graphic-design","tag-graphic-design-agency","tag-graphic-design-agency-in-essex","tag-logo-design-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21862"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}